北美和欧洲电动车售后OE基准化分析

全通路计画以及与OEM和第三方服务供应商的策略联盟提供全面的电动车售后服务

随着目标商标产品製造商 (OEM ) 竞相提供创新产品和服务以改善客户体验和忠诚度，电动车(EV) 市场正在经历快速转型。电动车售后服务格局也在不断发展，为OEM及其通路合作伙伴带来了许多挑战和机会。本报告对北美和欧洲主要OEM的电动车售后服务策略进行了全面的分析和对标，包括定期服务和维护、道路救援系统和移动服务、电子零件服务和维护、保固计划和订阅服务以及售后。我们涵盖多个领域，包括软体即售后服务服务、研讨会管理、电动车配件和拥有体验、车队和车队管理服务、通路合作伙伴关係和服务管理。我们也简要分析了其他着名的电动车OEM。

本报告介绍了优秀合作伙伴的最佳实践和案例研究，揭示了原始OEM加强电动车售后服务的途径。该报告为电动车售后服务生态系统中的OEM和其他相关人员提供了宝贵的见解和建议，以利用这个动态领域的新兴趋势和机会。基准年为2022年，预测期间为2023年至2030年。

目录

战略问题

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• 关键策略要务对OEM电动车售后服务的影响
• 成长机会推动Growth Pipeline Engine（TM）

成长机会分析

• 分析范围
• 主要竞争：北美和欧洲电动车原始OEM
• 其他着名的电动车OEM及其电动车策略和售后服务影响
• OES 电动车售后服务策略的关键方面
• 生长促进因子
• 成长抑制因素
• 主要调查结果：北美和欧洲的电动车售后服务OE 基准结果
• 电动车售后服务价值链趋势
• 值得注意的电动车OEM售后服务活动和潜在的下游机会
• 价值链参与企业在电动车 OES售后服务的潜在作用
• EV OEM通路合作伙伴的性质
• 北美电子零件更换售后市场概况
• 欧洲电子零件更换售后市场概览

主要OEMEV售后服务策略

• RSA 定期服务与维护
• 电子元件的服务与维护：B2B供应商
• 软体即售后服务
• 保固计画和订阅服务
• 电动车配件和拥有经验
• 机队和飞行管理系统
• 研讨会管理经销商工具和知识管理
• 通路与体验服务管理

案例分析

• 案例研究：阿杰罗
• 案例研究：Agero NIO OTA、远端资讯处理和远端诊断
• 案例研究：通用汽车的 EV Essentials 延长保固计划
• 案例研究：特斯拉的D2C通路与体验服务管理
• 案例研究：Thule 配件

成长机会宇宙

• 成长机会1：电子元件的延长保固计划
• 成长机会2：整合软体作为售后服务
• 成长机会 3：车队管理解决方案

结

• 结论：三大预测

下一步

Omnichannel Programs and Strategic Partnerships between OEMs and Third-party Service Providers are Resulting in Holistic EV Aftersales Services

The electric vehicle (EV) market is undergoing rapid transformation as original equipment manufacturers (OEMs) compete to offer innovative products and services that enhance customer experience and loyalty. The EV aftersales landscape is also evolving and poses many challenges and opportunities for OEMs and their channel partners. This report provides a comprehensive analysis and benchmarking of the EV aftersales strategies of leading OEMs in North America and Europe, covering various areas such as routine service and maintenance, roadside assistance and mobile services, eComponent services and maintenance, warranty programs and subscription services, software as an aftersales service, workshop management, EV accessories and ownership experience, fleet and fleet management services, and channel partnership and service management. The study also includes a brief analysis of the other notable EV OEMs.

The report showcases best practices and case studies of standout partnerships and identifies avenues for OEMs to enhance their EV aftersales offerings. It provides valuable insight and recommendations for OEMs and other stakeholders in the EV aftersales ecosystem to help them leverage the emerging trends and opportunities in this dynamic space. The base year is 2022, and the forecast period is from 2023 to 2030.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on OEMs' EV Aftersales
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Key Competitors: EV OEMs in North America & Europe*
• Other Notable EV OEMs, their EV Strategies, and Aftersales Implication
• Key Aspects of OES EV Aftersales Strategy
• Growth Drivers
• Growth Restraints
• Key Findings: OE Benchmarking Outcome of EV Aftersales in North America and Europe
• Key Trends in the EV Aftersales Value Chain
• Notable EV OEM Aftersales Activities and Potential Downstream Opportunities
• Potential Role of Value Chain Participants in EV OES Aftersales
• Nature of EV OEM Channel Partnerships
• Overview: eComponent Replacement Aftermarket, North America
• Overview: eComponents Replacement Aftermarket, Europe

Key OEMs' EV Aftersales Strategies

• Routine Service and Maintenance: RSA
• eComponent Service and Maintenance: B2B Supplier
• Software as an Aftersales Service
• Warranty Programs and Subscription Services
• EV Accessories and Ownership Experience
• Fleet and FMSs
• Workshop Management: Dealership Tools and Knowledge Management
• Channel and Experience Service Management

Case Studies

• Case Study: Agero
• Case Study: Agero NIO's OTA, Telematics, and Remote Diagnostics
• Case Study: GM's EV Essentials Extended Warranty Program
• Case Study: Tesla's D2C Channel and Experience Service Management
• Case Study: Thule Accessories

Growth Opportunity Universe

• Growth Opportunity 1: Extended Warranty Programs for eComponents
• Growth Opportunity 2: Integrated Software as an Aftersales Service
• Growth Opportunity 3: Fleet Management Solutions

The Last Word

• The Last Word: 3 Big Predictions

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer