市场调查报告书
商品编码
1415527
东南亚住宅空调的成长机会Residential Air Conditioner Growth Opportunities in Southeast Asia |
都市化的提高和能源效率的提高正在推动竞争的加剧
东南亚(包括印尼、马来西亚、菲律宾、新加坡、泰国和越南)的住宅空调市场目前正处于成长阶段,2023年至2028年将以7.3%的复合年增长率强劲扩张。都市化的加速和节能空调意识的增强正在推动需求。恶劣的室外空气品质和炎热潮湿的气候条件进一步推动了这项需求的成长。虽然新空调占需求的很大一部分,但对能源效率的担忧也导致更换空调的快速成长。日本製造商主导市场,但来自韩国、美国和中国的竞争对手与之竞争。
本报告分析了2021年至2028年的市场趋势。基准年是2023年。印尼和越南预计将成为快速成长的市场,而泰国、菲律宾和马来西亚则具有巨大的市场潜力。未来五年的重点将是利用绿色高效技术开发创新模式。市场趋势也将不断发展,对空调生态系统永续性的关注将持续加强。
Rising Urbanization Rates and Growing Energy-efficiency Drive Competitive Intensity
The residential air conditioner market in Southeast Asia (comprising Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) is currently in the growth stage and will expand at a strong CAGR of 7.3% between 2023 and 2028. Increased urbanization and rising awareness about energy-efficient air conditioners is increasing the demand. Poor outdoor air quality, and hot, humid climatic conditions further support this demand growth. While new air conditioners contribute a large percentage of the demand, replacement air conditioners are also seeing fast growth owing to concerns over energy efficiency. The market leaders are Japanese manufacturers who are well challenged by Korean, US, and Chinese competitors.
This report analyzes market trends for the 2021 to 2028 period. The base year is 2023. Indonesia and Vietnam are expected to be the fastest-growing markets while Thailand, Philippines, and Malaysia have high market potential. The focus in the next five years will be the development of innovative models that use green and efficient technologies. Market trends will also evolve, ensuring an intensified focus on sustainability in the air conditioning ecosystem.