2024 年全球数位健康前景与成长机会

超越医院界限提供护理的运动和独特的人工智慧用例确保变革性增长

数位健康产业维持稳定的成长轨迹。投资科技以实现我们的医疗保健 5 倍目标始终是首要任务。然而，高通膨和从紧的货币政策将影响我们从销售成长转向盈利的投资环境。

利用人工智慧技术改善临床/操作工作流程可能会成为医疗机构的首要任务。 Gen AI 可能会成为每个组织数位策略中不可否认的事实。整合远端医疗技术来创建数位劳动力将成为解决劳动力短缺问题并使护理更贴近患者的关键推动力。

无论患者身在何处，专注于与患者会面将导致新的合作伙伴模式的发展，以实现更好的公平。我们可能会看到更多的供应商和供应商生态系统出现，以改善产品开发，同时最大限度地减少资料外洩。随着重点转向透过更多采用物联网感测器、动态人工智慧、云端和机器人来使护理设施变得更加智能，提供者和付款人的支持将成为一个关键问题。变革管理倡议需要对相关人员进行教育，以了解新技术倡议的优点和缺点，并与他们合作改善临床/营运流程。

目录

分析亮点

• 主要亮点
• 2023 年数位医疗市场 – 预测与实际比较
• 2024 年关键数位健康预测
• 成长环境

策略要务

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• 关键策略要务措施对数位健康产业的影响
• 成长机会推动Growth Pipeline Engine（TM）

成长环境

• 分割
• 定义
• 数位健康的主要趋势
• 医疗保健服务的进步
• 技术创新和内部成长
• 併购－无机成长的首选途径
• 动态人工智慧将如何影响数位健康产业

宏观经济因素

• 影响数位健康产业的关键宏观经济因素
• 高通膨和高利率
• 投资
• 併购和创投主要交易
• 劳动力短缺

收益趋势 - 2023-2028

• 预测方法和假设
• 收益预测
• 收益预测（按细分市场）
• 按地区分類的收益预测
• 趋势分析（按地区）

数位健康的关键预测 – 2024 年

• 预测 1 - 生成式 AI 将成为数位策略的重要组成部分，重点是在临床/营运用例中的部署
• 预测 2 - 在传统的四面墙之外，患者接触将变得更加普遍，有利于居家照护和替代设施护理。
• 预测3－零售健康领域的经营模式创新将加速
• 预测 4 – 即使领导者考虑虚拟和人工智慧模型解决方案，人手不足仍将困扰医疗产业
• 预测 5 – 投资报酬率将成为数位健康执行长最关心的问题

病患 IT - 2024

• 病患 IT，2024 年 - 产业简介

供应商 IT - 2024

付款人 IT - 2024

区域分析 - 2023-2028

• 数位健康的吸引力
• 区域数位健康吸引力排名和绘图
• 数位健康吸引力排名和地图 - 北美
• 数位医疗公司在行动 - 北美
• 数位健康吸引力排名和地图 - 欧洲
• 数位健康公司在行动—欧洲
• 数位健康吸引力排名和地图 - 亚太地区
• 数位医疗公司在行动 - 亚太地区
• 数位健康吸引力排名和地图 - 拉丁美洲
• 数位医疗公司在行动—拉丁美洲
• 数位健康吸引力排名和地图 - 中东/非洲
• 数位医疗公司在行动—中东和非洲

结论

成长机会宇宙

• 成长机会一：基于大小语言模型的生成式AI
• 成长机会 2：虚拟护理
• 成长机会 3：中东的数位健康计划

下一步

The Move to Deliver Care Beyond Hospital Walls and Unique AI Use Cases will Ensure Transformational Growth

The digital health industry has maintained a consistent growth trajectory. Investing in technologies that help organizations achieve the quintuple aim of healthcare is a constant priority. However, high inflation and tight monetary policy will impact the investment landscape as it shifts from top-line growth to profitability.

The use of AI technology to improve clinical and operational workflows will be at the top of the agenda of healthcare facilities. Gen AI will be the undeniable truth in every organization's digital strategy. The convergence of telehealth technologies to create a digital workforce will become a key enabler in addressing workforce shortage and moving care closer to the patients.

The interest in meeting the patients where they are is leading to the growth of new partnership models to achieve better equity. More provider-vendor ecosystems will emerge to improve product development while minimizing data breaches. As the focus changes to making care facilities smarter by increasing the adoption of IoT sensors, dynamic AI, cloud, and robotics, provider and payer enablement will become the key discussion point. Change management initiatives will require stakeholder education to understand the pros and cons of newer technology initiatives and work alongside these to improve clinical and operational processes.

Table of Contents

Analysis Highlights

• Key Highlights
• The 2023 Digital Health Market-Forecast vs. Actual
• Top Digital Health Predictions for 2024
• Growth Environment

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top Three Strategic Imperatives on Digital Health Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment

• Segmentation
• Definitions
• Key Trends in Digital Health
• Advancements in Healthcare Delivery
• Technology Innovation and Organic Growth
• M&A-The Preferred Route for Inorganic Growth
• The Impact of Dynamic AI on the Digital Health Industry

Macroeconomic Factors

• Top Macroeconomic Factors Impacting the Digital Health Industry
• High Inflation and Interest Rates
• Investment
• Mergers & Acquisitions and Top VC Deals
• Workforce Shortage

Revenue Trends-2023-2028

• Forecast Methodology and Assumptions
• Revenue Forecast
• Revenue Forecast by Segment
• Revenue Forecast by Region
• Trend Analysis by Region
• Trend Analysis by Region

Top Digital Health Predictions-2024

• Prediction 1-Generative AI will Become a Key Part of the Digital Strategy; The Focus will be on Adoption Across Clinical and Operational Use Cases
• Prediction 2-Meeting Patients Outside the Traditional Four Walls will Become Popular; Care at Home and Alternative Sites will See a Growing Preference
• Prediction 3-Business Model Innovation will Take Pace in Retail Health
• Prediction 4-Staff Shortage will Continue to Plague the Healthcare Industry, Even as Leaders Look at Virtual and AI Models for Possible Solutions
• Prediction 5-ROI will be the Biggest Concern Among Digital Health CEOs

Patient IT-2024

• Patient IT, 2024-Industry Snapshot

Provider IT-2024

• Provider IT, 2024-Industry Snapshot

Payer IT-2024

• Payer IT, 2024-Industry Snapshot

Regional Analysis-2023-2028

• Digital Health Attractiveness
• Regional Digital Health Attractiveness Ranking and Mapping
• Digital Health Attractiveness Ranking and Mapping-North America
• Digital Health Companies to Action-North America
• Digital Health Attractiveness Ranking and Mapping-Europe
• Digital Health Companies to Action-Europe
• Digital Health Attractiveness Ranking and Mapping-APAC
• Digital Health Companies to Action-APAC
• Digital Health Attractiveness Ranking and Mapping-LATAM
• Digital Health Companies to Action-LATAM
• Digital Health Attractiveness Ranking and Mapping-MEA
• Digital Health Companies to Action-MEA

Conclusions

• Conclusions and Future Outlook

Growth Opportunity Universe

• Growth Opportunity 1: Generative AI Based on Small and Large Language Models
• Growth Opportunity 2: Virtual Care
• Growth Opportunity 3: Digital Health Initiatives in the Middle East

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer