2023-2030 年北美汽车音讯产业的成长机会

软体定义的升级适应了连网型、自动驾驶、共享和电动车的变革大趋势。

汽车产业不断提高消费者的便利性和车内体验。这背后的一个主要因素是扬声器、声学和应用等音讯技术的进步。

在连网型、自主、共享和电动车时代，音讯技术的成长机会巨大。豪华汽车製造商已经为其车辆配备了尖端技术，许多大众市场汽车製造商也提供品牌音讯作为升级选项。

Frost & Sullivan 与来自OEM製造商、层级供应商和技术提供者的思想领袖进行了深入讨论。该分析从扬声器数量增长、音讯信号处理、工厂安装（品牌/非品牌）扬声器技术、环绕声系统和软体迁移三个方面审视了行业格局：3D 空间音讯。我们也检验汽车製造商和供应商的成长机会。

目录

变革汽车音讯技术

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• 关键策略要务对汽车音讯产业的影响

成长环境

• 主要发现
• 汽车音讯技术蓝图概述
• 按技术分類的音讯普及
• 音讯普及简介，按OEM品牌
• 音讯技术供应商产品组合简介

生态系统

• 分析范围
• 分割
• 定义与实现分析
• 竞争环境
• 主要竞争对手

技术蓝图

• 音讯组件蓝图
• 汽车扬声器技术蓝图
• 内部扬声器放置变化
• 汽车内部扬声器放置的未来
• CASE 世界中的音讯技术用例概述（连网汽车、XaaS 等）

成长发电机

• 成长指标
• 生长促进因子
• 成长抑制因素
• 预测考虑因素
• 收益/出货量预测
• 按音讯技术分類的收益预测
• 按技术分類的出货量预测
• 价格趋势及收益预测分析

成长发电机 - 基础音讯技术

• 成长指标
• 收益/出货量预测
• 预测分析 - 基础音讯

成长发电机－环绕音效音讯技术

成长发电机 - 3D音讯技术

音讯产品 - 主要OEM品牌

• 提供音讯- BMW
• 提供音讯- 雪佛兰
• 提供音讯- 福特
• 提供音讯- 吉普车
• 提供音讯- 梅赛德斯-奔驰
• 提供音讯- 丰田
• 音讯普及简介，按OEM品牌

音讯产品 - 主要层级供应商

• 音讯提供 - 阿尔卑斯阿尔派
• 提供音讯- Bose
• 音讯由 Harman 提供
• 提供音讯- 松下
• 音讯由索尼提供
• 音讯技术供应商产品组合简介

未来汽车音讯趋势和用例

• 不断发展的数位生态系统中的音讯功能
• 汽车音讯技术用例
• 映射智慧汽车和 CaaS 中的音讯技术用例
• 映射 MaaS 和 CLaaS 中的音讯技术用例

成长机会宇宙

• 成长机会 1 - 合作伙伴
• 成长机会2 - CASE 音讯
• 成长机会3－产品差异化

最佳实践意识

弗罗斯特雷达

下一步

Software-Defined Upgrades Will Adapt to the Transformative Megatrends of Connected, Autonomous, Shared, and Electric Vehicles

The automotive industry continues to enrich consumer convenience and the in-vehicle experience. A major contributor is advancements in audio technology: speakers, acoustics, and applications.

This analysis provides insights on

•      audio technology and component roadmap,
•      current offerings and forecasts,
•      key tier players showcasing revolutionary audio technologies, and
•      future audio transformation trends in the evolving digital ecosystem.

Growth opportunities for audio technology are significant in the era of connected, autonomous, shared, and electric mobility. Premium automakers have already implemented the most advanced technologies in their vehicles, and many mass-market manufacturers are offering branded audio as an upgrade option.

Frost & Sullivan conducted in-depth discussions with thought leaders from original equipment manufacturers, Tier I suppliers, and technology providers. The analysis considers the industry landscape in terms of increasing speaker counts, audio signal processing, and software transitions in three areas: factory fitted (branded/unbranded) speaker technology; surround sound systems; and 3D spatial audio. The analysis examines also growth opportunities for automakers and suppliers.

Table of Contents

Transformation in Automotive Audio Technology

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Automotive Audio Industry

Growth Environment

• Key Findings
• Overview of an In-Vehicle Audio Technology Roadmap
• Audio Penetration by Technology
• Audio Penetration Snapshot by OEM Brand
• Audio Technology Supplier Portfolio Snapshot

Ecosystem

• Scope of Analysis
• Segmentation
• Definitions and Implementation Analysis
• Competitive Environment
• Key Competitors

Technology Roadmap

• Audio Component Roadmap
• Automotive Speaker Technology Roadmap
• Interior Speaker Placement Variations
• Future of Vehicle Interior Speaker Placements
• Overview of Audio Technology Use Cases in a CASE World Across Connected Cars and XaaS

Growth Generator

• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Considerations
• Revenue and Unit Shipment Forecast
• Revenue Forecast by Audio Technology
• Unit Shipment Forecast by Technology
• Pricing Trends and Revenue Forecast Analysis

Growth Generator-Basic Audio Technology

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis-Basic Audio

Growth Generator-Surround Sound Audio Technology

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis-Surround Sound Technology

Growth Generator-3-D Audio Technology

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis-3-D Audio Technology

Audio Offerings- Key OEM Brands

• Audio Offering-BMW
• Audio Offering-Chevrolet
• Audio Offering-Ford
• Audio Offering-Jeep
• Audio Offering-Mercedes-Benz
• Audio Offering-Toyota
• Audio Penetration Snapshot by OEM Brand

Audio Offerings- Key Tier Suppliers

• Audio Offering-Alps Alpine
• Audio Offering-Bose
• Audio Offering-Harman
• Audio Offering-Panasonic
• Audio Offering-Sony
• Audio Technology Supplier Portfolio Snapshot

Future Automotive Audio Trends and Use Cases

• Characteristics of Audio in Evolving Digital Ecosystems
• Automotive Audio Technology Use Cases
• Mapping Audio Technology Use Cases Across Smart Cars and CaaS
• Mapping Audio Technology Use Cases Across MaaS and CLaaS

Growth Opportunity Universe

• Growth Opportunity 1-Partnerships
• Growth Opportunity 2-CASE Audio
• Growth Opportunity 3-Product Differentiation

Best Practices Recognition

• Best Practices Recognition

Frost Radar

• Frost Radar

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• Take the Next Step
• List of Exhibits
• Legal Disclaimer