欧洲 2W（两轮）货运自行车的策略分析与成长机会

个人用户对微出行的快速采用以及最后一哩交付服务的较低总拥有成本正在推动 2W 货运自行车的转型成长，预计 2023 年销售量将达到 374,793 辆。

2019年，欧洲个人自行车与商业货运自行车的比例为50:50，但到2023年，由于各个竞争对手推出新车型以及新冠疫情，个人货运自行车与商业货运自行车的比例将会增加。 ，随着更多用户选择个人货运自行车，其比例已增加至 75%。

本研究提供了欧洲 2W（两轮）货运自行车公司的竞争分析和基准化分析。为了提供背景信息，我们定义了大型货运自行车行业，并提供了货运自行车和货车之间的成本比较。概述与 2W 货运自行车相关的各种用途、优点和缺点。

我们深入检验2W 货运自行车产业的主要趋势和主要企业，包括产品比较。 2W货运自行车销量分析依类型分为电动2W（e2W）货运自行车（包括Pedelec 25、Pedelec 45等电动辅助自行车）及非电动2W货运自行车。也包括对欧洲前五个地区（德国、英国、荷兰、法国和比利时）的分析。在分析的最后，讨论了2W货运自行车产业的成长机会。

目录

2W货运自行车产业的转型

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• 关键策略要务对欧洲 2W 货运自行车产业的影响

成长环境

• 重点
• 主要国家2W货运自行车成长及普及分析
• 2W 货运自行车销售（依用途）
• 趋势一：最后一哩交付的 e2W 货运自行车
• 趋势二：连网型技术
• 趋势三：防锁死煞车系统（ABS）
• 趋势四：自行车拖车
• 趋势五：电池替代技术
• 2W货运自行车与宅配车成本比较

生态系统

• 分析范围
• 2W货运自行车产业范围
• 货运自行车细分
• 货运自行车的定义与分类
• 2W货运自行车型
• 货运自行车按细分市场分类
• 2W 货运自行车业务服务与收益来源
• 2W货运自行车的优点
• 2W货运自行车挑战
• 使用 e2W 货运自行车的商业奖励
• 个人与共享2W货运自行车
• 最后一哩路物流：货运自行车比较（按细分市场）

成长发电机

• 生长促进因子
• 成长抑制因素
• 2W货运自行车销量
• 2W 货运自行车销量（以动力传动系统划分）
• 2W 货运自行车销售（按类型）

成长动力：区域分析

• 2W 货运自行车销售：德国
• 2W 货运自行车销售：荷兰
• 2W 货运自行车销售：法国
• 2W 货运自行车销售：英国
• 2W 货运自行车销售：比利时

竞争格局

• 按原产地分類的主要企业概况
• 主要行业公司
• 电动自行车元件供应商价值链
• 货运自行车OEM：合作伙伴生态系统

成长机会宇宙

• 成长机会一：政府监管
• 成长机会 2：消费者连网型能力
• 成长机会3：最后一哩配送

最佳实践认证

弗罗斯特雷达

下一步

A Surge in Micromobility Adoption among Private Users and Low Total Cost of Ownership for Last-Mile Delivery Services Spur Transformational Growth for 2W Cargo Bikes, Resulting in 374,793 Units Sold in 2023

In 2019, the ratio of private to commercial cargo bikes in Europe was 50:50; however, in 2023, private cargo bikes increased to 75% due to the introduction of newer models from various competitors and more users choosing private transportation in response to the COVID-19 pandemic.

This research provides competitive analysis and benchmarking of two-wheeler (2W) cargo bike companies located in Europe. To provide context, the study defines the larger cargo bike industry, including the different types and categories, and offers a cost comparison between cargo bikes and vans. It outlines the various uses, advantages, and disadvantages related to 2W cargo bikes.

The study thoroughly examines the top trends in the 2W cargo bike industry and the key players, including product comparisons. The analysis of 2W cargo bike unit sales is segmented by type: electric 2W (e2W) cargo bikes (including Pedelec 25, Pedelec 45, and other electric-assisted bikes) and non-motorized 2W cargo bikes. It includes an analysis of the top 5 regions in Europe (i.e., Germany, the United Kingdom, the Netherlands, France, and Belgium). The analysis concludes with a discussion of growth opportunities for the 2W cargo bikes industry.

Table of Contents

Transformation in Two-Wheeler Cargo Bike Industry

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the European Two-Wheeler (2W) Cargo Bike Industry

Growth Environment

• Key Takeaways
• Analysis of 2W Cargo Bike Growth and Penetration in Key Countries
• 2W Cargo Bike Sales by Application
• Trend 1: e2W Cargo Bikes for Last-mile Delivery
• Trend 2: Connected Technology
• Trend 3: Anti-Lock Braking System (ABS)
• Trend 4: Bike Trailers
• Trend 5: Battery-swapping Technology
• Cost Comparison between 2W Cargo Bikes and Delivery Vans

Ecosystem

• Scope of Analysis
• 2W Cargo Bike Industry Scope
• Cargo Bike Segmentation
• Cargo Bike Definitions & Classification
• Types of 2W Cargo Bikes
• Cargo Bike Classification by Segment
• 2W Cargo Bike Business Services and Revenue Streams
• Benefits of Using 2W Cargo Bikes
• 2W Cargo Bike Challenges
• Business Incentives for Using e2W Cargo Bikes
• Personal vs. Shared 2W Cargo Bikes
• Last-mile Logistics: Cargo Bike Comparison by Segment

Growth Generator

• Growth Drivers
• Growth Restraints
• 2W Cargo Bike Unit Sales
• 2W Cargo Bike Unit Sales by Powertrain
• 2W Cargo Bike Unit Sales by Type

Growth Generator: Regional Analysis

• 2W Cargo Bike Unit Sales: Germany
• 2W Cargo Bike Unit Sales: Netherlands
• 2W Cargo Bike Unit Sales: France
• 2W Cargo Bike Unit Sales: United Kingdom
• 2W Cargo Bike Unit Sales: Belgium

Competitive Landscape

• Snapshot of Key Players by Origin
• Select Industry Players
• Value Chain for eBike Component Suppliers
• Cargo Bike OEMs: Partnership Ecosystem

Growth Opportunity Universe

• Growth Opportunity 1: Government Regulations
• Growth Opportunity 2: Connected Features for Consumers
• Growth Opportunity 3: Last-mile Delivery

Best Practices Recognition

• Best Practices Recognition

Frost Radar

• Frost Radar

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• Take the Next Step
• List of Exhibits
• Legal Disclaimer