市场调查报告书
商品编码
1522953
全球商务用耳机市场的成长机会与预测(截至2030年)Growth Opportunities in the Global Professional Headsets Market, Forecast to 2030 |
市场转向低成长,商务用耳机厂商寻求新的成长机会
预计年终,全球商务用耳机市场规模将达18.2亿美元,营收较2022年下降13.2%。然而,出货量的下降幅度远小于销售额,因为PC USB和UCC领域的出货量下降幅度相对较小。
2023 年的耳机需求受到 2021 年订单导致 2022 年第一季需求增加的影响。 2023年就没有这样的季度了,所以市场有所下滑。这一下降也是由于 GN Audio 和 HP|Poly 等主要供应商在 2023 年初提高了耳机价格。
无线耳机市场收入出现四年来首次下降。无线 DECT 耳机领域出现了两位数的大幅下滑,无线蓝牙耳机领域则出现了个位数的下滑。然而,耳罩式立体声头带和真正的无线类别细分市场在 2023 年有所成长。
然而,基于软体的业务通讯和协作服务的使用等长期成长要素可能会在预测期内继续推动成长。由于预计需求从有线转向无线以及 DECT 耳机的需求从 2025 年起趋于稳定,平均售价预计将略有上涨。预计 PC USB 耳机、UCC 耳机、无线耳机和办公耳机将出现成长。
耳机的未来成长将包括无加密狗蓝牙、中檔耳机中的主动降噪 (ANC)、扬声器中的人工智慧降噪和音讯增强,以及单次充电持续时间更长的普通耳机。例如套装。
作为该分析的一部分,Frost & Sullivan 确定了全球商务用耳机市场的市场驱动因素、限制因素、竞争趋势和成长机会。
透过广泛的一手和二手研究,该分析为耳机供应商和製造商提供了对不断变化的市场动态的深入观点。我们希望这项分析能提供有价值的见解,以加速供应商的成长并扩大耳机市场的渗透机会。
The Professional Headset Vendors Search for New Growth Opportunities as Market Transitions to Slow Growth
The global professional headsets market is estimated to have reached $1.82 billion by the end of 2023, reflecting a decline of 13.2 percent over 2022 in terms of revenue. However, the unit shipment decline was much lesser than revenue, driven by relatively lower decline in unit shipment in PC USB and UCC segment.
Headsets demand in 2023 was impacted by elevate demand for Q1 2022, caused by backlog in 2021. It is absence of such a quarter in 2023 meant the market declined in 2023. The dip was also fueled by headsets price increase as brought in by leading vendors such as GN Audio and HP|Poly at the start of 2023.
The cordless headsets market declined in revenue for the first time in last four years. The decline was broadbase with high double digit decline in Cordless DECT headset segment and single digit decline in cordless Bluetooth headset segment. However, over-the-ear stereo headband, and true wireless categories segments grew in 2023.
However, the long term growth drivers such as use of software-based business communications and collaboration services will continue to drive growth during forecast period. We expect market to see slightly increase in average selling price, as the demand moves from wired to wireless and in anticipation of DECT headsets demand stabilizing from 2025 onwards. Growth is expected to come from PC USB and UCC headsets, cordless headsets, and headsets in office segments.
The future growth in headsets will also be influenced by expected new features such as dongle less Bluetooth, Active Noise Cancellation (ANC) in medium range headsets, AI-enabled noise-cancellation and speaker voice enhancements, and in general headsets that last longer on a single charge.
As part of this analysis, Frost & Sullivan has identified market drivers, restraints, competitive trends, and growth opportunities in the global professional headset market.
Through extensive primary and secondary research, this analysis provides headsets vendors and manufacturers with an in-depth perspective on the dynamics of a changing market. Frost & Sullivan expects that this analysis will provide vendors with valuable insights to accelerate their growth and expand their penetration opportunities within the headset marketplace.