办公室和客服中心耳机：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

预计预测期内办公室和客服中心耳机市场复合年增长率将达到 8.97%。

主要亮点

• 智慧型手机、平板电脑和笔记型电脑等设备的需求激增，推动了耳机市场的发展。线上串流媒体加速了家庭中耳机的使用。对于更好接收声音的高品质音讯的需求使其成为用户的首选。
• 客户服务中心（尤其是新兴国家的客户服务中心）的增加以及高端耳机市场的扩大，导致办公室和客服中心耳机的销售增加。市场对蓝牙和 NFC 技术以及触控控制的无线耳机的需求也十分强烈。
• 耳罩式耳机的多功能性、坚固性、轻盈性和多种颜色是消费者首选的品质，可能会在预测时限内进一步推动市场扩张。
• 此外，零售商正在采用耳机来更好地与第一线工人联繫。 Jabra 认识到无线耳机在商业中的效用，推出了一系列耳机，以使第一线员工保持联繫。该公司的最新产品 Jabra Perform 45 配备超级降噪麦克风，可消除高达 80% 的背景噪音，确保同事之间可以互相听到对方的声音。它还整合了即按即讲 (PTT) 按钮，让员工无论身在何处都能快速回应紧急问题并解决问题，从而提高员工的工作效率。
• 此外，预测期内对云端基础的互联网和视讯会议的需求预计将会增长。随着越来越多的人透过音讯、视讯和网路会议定期与远端团队联繫，拥有一副能够提供最佳音讯、最大限度地减少迴声和背景噪音并确保机密性的耳机变得越来越重要。
• 2023 年 1 月，铁三角推出了一款专门针对直播内容创作者的耳机。这些耳机的特点是麦克风设计允许随着使用者移动头部而调整位置。麦克风位于灵活的悬臂上，靠近使用者嘴部，以减少背景噪音并产生清晰的声音。
• 随着消费者越来越精通技术，他们希望耳机能提供帮助他们有效率地执行多任务、清晰沟通并保持专注的功能。耳机製造商必须不断研究和分析客户对此类通讯设备的行为，并根据业务需求开发具有最新技术和所需功能的产品。

办公室和客服中心耳机的市场趋势

有线耳机占市场主导地位

• 当您切换到有线耳机时，使用无线耳机时可能遇到的任何连接或蓝牙问题都会被最小化。虽然蓝牙等技术支援数位讯号连接无线耳机，但有线耳机整合了类比讯号，可以处理更多资料并提供更好的音质。
• 全球耳机需求量不断上升，预计到 2027 年将达到约 12.8 亿台。与无线耳机相比，使用者更喜欢价格实惠的有线耳机。成本在很大程度上取决于开发技术，但蓝牙型号和游戏耳机的价格总是较高。
• 儘管技术不断进步，蓝牙耳机有时仍会遭遇令人烦恼的问题，例如连线中断错误以及即使用户已完成通话，装置仍显示为已连线。有线耳机可直接连接到您的设备，实现顺畅、连续的连接。
• 2023年2月，森海塞尔推出了IE 200有线耳机，该耳机具有自然的频率响应曲线，几乎没有耳机中常见的谐波失真，从而克服了传输丢失和质量损失的问题。该品牌还改进了编织电缆，以减少操作噪音。
• 此外，目前市场上推出的大多数 Android 手机都没有耳机插孔，因此对 Type-C 耳机的需求正在上升。这让买家陷入了困境，不得不在众多蓝牙耳机和 USB Type-C 耳机之间做出选择。蓝牙耳机非常棒。但由于它是无线的，因此存在放错的风险，这使得它不受大多数人的欢迎。
• 这就是为什么一些公司专注于推出 Type-C 耳机以实现更好的通讯和声音的原因。例如，2022年8月，一加宣布将在印度推出升级版USB Type-C有线耳机。该耳机兼容任何 Type-C USB 端口，可轻鬆与您的 OnePlus 设备配对。用户还可以更改声音增强设置，以享受更个性化的声音。
• 此外，客服中心主要选择 UC 耳机和商务耳机，因为它们能够提供业务优势，包括提高员工生产力和有效的客户沟通。

亚太地区可望维持市场主要成长

• 製造业是亚洲国家经济成长的主要驱动力。政府正在鼓励跨国公司投资并将其製造业务转移到亚太地区。 2023年，在自由贸易协定、有效的供应链和实惠的价格的推动下，亚太地区预计将引领全球经济成长。
• 越南政府专注于服务业，这可以促进其他产业，特别是製造业的扩张。在美国贸易紧张局势下，越南已成为商业投资的热门选择。越南热衷于放宽服务贸易和外国投资的限制，同时采取措施促进本土企业的竞争和资金筹措。
• 印度政府正在推动「印度製造」计划，以加速国内製造业的发展。为了促进国内生产，政府正在提高进口的耳机、耳塞和智慧型手錶等穿戴式装置的价格。在国际品牌利用 PLI 计画的同时，本土品牌也倡议扩大其产品製造组合。例如，印度穿戴式装置新兴企业Boat 每年生产超过 1,000 万件穿戴式产品。
• 此外，该地区对业务流程外包的强烈需求也刺激了对商务用耳机的需求。目前，印度在该地区的业务流程外包市场占据主导地位。印度的 BPO 产业已十分成熟，管理着大量的主要和次要（非必要）业务。其中包括客户服务客服中心、IT 系统升级、 IT基础设施和技术支援。业务中音讯和视讯会议的激增正在推动商务用耳机的市场需求。

办公室和客服中心耳机产业概览

办公室和客服中心耳机市场规模适中，随着公司透过改进功能和创新理念增强产品系列市场还有进一步增长的潜力。噪音消除、蓝牙连接和精准语音拾取是这些耳机公司随着时间的推移融入其产品的功能。为了在市场上竞争，这些耳机品牌采用策略定价和最新技术。然而，市场主要由以下参与者主导：三星电子有限公司、LG电子、松下电器等

2023 年 3 月，Mart Networks 选择 Jabra 为肯亚的远距工作者开发视讯和耳机设备。 Jabra 主要为企业生产产品，并开发了 Engage AI 等平台，帮助客服中心代理增强和改善客户体验。该工具透过在通话期间显示即时情绪分数来帮助客户服务代理，帮助他们了解客户和代理的情绪和参与度。

2022 年 12 月，Netflix 与 Boat 签署协议，为 Netflix 推出其产品的 Stream 版本。除耳机外，它还包括颈带和 TWS 耳机。这款耳机将具有主动降噪（ANC）和折迭式设计的功能。

其他福利：

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

• 市场概况
• 产业吸引力－波特五力分析
  • 供应商的议价能力
  • 买家的议价能力
  • 新进入者的威胁
  • 竞争对手之间的竞争
  • 替代品的威胁
• 产业价值链分析
• COVID-19 产业影响评估

第五章 市场动态

• 市场驱动因素
  • 预计远距工作在可预见的未来仍将是主要趋势。
  • 政府和医疗产业的需求不断增加
  • 先进的噪音消除技术和向无线连接的转变预计将推动需求
• 市场挑战
  • 具有现代功能的消费级耳机比专业级耳机更受欢迎
  • 手机短缺和桌上电话使用率下降

第六章 市场细分

• 按类型
  • 办公室
  • 客服中心
• 按连线类型
  • 有线
  • 无线的
• 按地区
  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚洲
    • 中国
    • 日本
    • 印度
    • 澳洲和纽西兰
  • 拉丁美洲
  • 中东和非洲

第七章 竞争格局

• 公司简介
  • Samsung Electronics Co. Limited
  • LG Electronics
  • Panasonic Corporation
  • Sennheiser electronic GmbH & Co. KG
  • Audio-Technica Corporation
  • Sony Corporation
  • Plantronics, Inc.
  • Jabra

第八章 投资场景

第九章 市场展望

The Office And Contact Center Headset Market is expected to register a CAGR of 8.97% during the forecast period.

Key Highlights

• The surge in demand for gadgets like smartphones, tablets, and laptops drives the headsets market. Online streaming has accelerated the use of headphones in homes. The need for high-quality audio for better sound reception is the top choice among users.
• The increase in the number of customer service centers, specifically in emerging nations, and the expanding market for top-notch earphones have resulted in increasing sales of office and contact center headsets. There is also a significant desire for wireless headphones that come with Bluetooth and NFC technology and touch-sensitive controls.
• The versatility, sturdiness, and lightweight attributes of over-ear headphones, as well as their availability in different colors, are qualities that have made them preferred among consumers, which will further propel the expansion of the market in the projected timeframe.
• Moreover, retailers are adopting headsets for better connectivity with frontline workers. Recognizing the utility of wireless headsets in businesses, Jabra launched headsets for frontline workers to keep them connected. The ultra-noise-canceling microphone in the Jabra Perform 45, the latest edition from the company, can cancel out up to 80% of background noise, allowing Coworkers to hear each other. It is also integrated with a Push-to-talk (PTT) button to make workers more productive by enabling them to respond to any urgent questions and solve problems quickly no matter where the employees are on the shop floor.
• Furthermore, the need for cloud-based internet and video meetings is predicted to rise during the forecast period. As a greater number of people rely on audio, video, and web meetings to regularly connect with remote teams, the significance of headsets that deliver top-notch audio, minimize echoes and ambient sound, and ensure confidentiality is growing.
• In January 2023, Audio-Technica launched headsets exclusively for live-streaming content creators. The USP of these headsets is the microphone design that adjusts and allows positioning even as the user moves his head. The mic is placed close to the user's mouth by a flexible boom arm, which reduces background noise and produces clear audio.
• As consumers get tech-savvy, they look forward to headsets that offer features to multitask efficiently, communicate clearly, and stay focused. The headset manufacturers should constantly research and analyze the customer behavior towards these communication devices and develop products with the latest technology and required features as per business needs.

Office and Contact Center Headset Market Trends

Wired Headsets to Hold Major Share

• Any potential connectivity or Bluetooth issues that occur while using wireless headphones are minimized after switching to wired headphones. While technology like Bluetooth supports digital signals that connect wireless headphones, the wired ones are integrated with analog signals that can handle more data and deliver excellent sound quality.
• The global headset demand is increasing and is expected to reach around 1.28 billion units by 2027. Users prefer wired headsets as they are more affordable than wireless ones. Although the cost largely depends on the technology that goes into developing them, Bluetooth models and gaming headset costs will always be on the upper side.
• Despite their technological advancements, Bluetooth headphones sometimes suffer from annoying issues like connection drop errors or showing connection even if the user completes a call. A wired headset gives smooth and continuous connectivity as it is directly plugged into the device.
• In February 2023, to overcome breaks in transmission and loss of quality, Sennheiser launched IE 200 wired earphones that feature a natural frequency response curve and virtually nonexistent harmonic distortion usually found in earphones. The brand has also improved the braided cable, which reduces handling noise.
• Moreover, these days, demand for type-C earphones is increasing as most Android phones are coming into the market without an earphone jack. This puts the purchasers in a dilemma, as they must choose between the numerous Bluetooth headphones or USB Type-C earphones. Bluetooth headphones are excellent. However, they are not favored by a majority of people, as they are cordless and, therefore, can be easily misplaced.
• Thus, several players are also focusing on introducing type C earphones for better communication and sound. For instance, in August 2022, OnePlus announced to introduce an upgraded USB Type-C wired earphones in India. These earphones are compatible with any Type-C USB port and pair easily with OnePlus devices. It will also allow users to modify the sound enhancement setting for a more customized sound.
• Furthermore, call centers are primarily choosing UC and business headsets due to the advantages they offer to their business operations, including enhanced employee productivity and effective client communication.

Asia-Pacific is Anticipated to Hold Major Market Growth

• Manufacturing is a crucial driver of economic growth for Asian countries. The Governments are encouraging international players to invest and shift their manufacturing operations in the APAC region. In 2023, the Asia-Pacific area is anticipated to lead global economic growth because of free trade agreements, effective supply chains, and affordable prices.
• The government of Vietnam is concentrating on services that can encourage the expansion of other industries, particularly manufacturing. Vietnam has become a viable choice for commercial investments amid the US-China trade conflict. Vietnam is eager to ease some limitations on the trade in services and foreign investment while enacting measures to increase competition and indigenous enterprises' access to financing.
• The government of India is promoting the Make in India Project to accelerate manufacturing in the country. The prices of the headphones, earbuds, and other wearables like smartwatches being imported into the country were hiked to boost local manufacturing. Though international brands have taken advantage of the PLI scheme, homegrown brands are taking initiatives to expand their portfolio in product manufacturing. For instance: The Indian wearables startup Boat manufactured over 10 million wearables products annually.
• Moreover, the region's robust need for business process outsourcing has predominantly fueled the requirement for professional headsets. Presently, India holds a leading position in the business process outsourcing market within the region. India's BPO sector is well-established and manages numerous primary and secondary (non-essential) business operations. These encompass customer service call centers, IT system advancement, IT infrastructure, and technical assistance. This upsurge in audio and video conferencing interactions during these operations amplifies the market demand for professional headsets.

Office and Contact Center Headset Industry Overview

The office and contact center headset market is moderate and has the potential to grow further as companies enhance their product portfolio with improved features and innovative ideas. Noise Cancellation, Bluetooth connectivity, and precise voice pick-up are features these headset companies have integrated into their products over time. To compete in the market, these headset brands are using strategic pricing and the latest technology. However, the market is dominated by players such as Samsung Electronics Co. Limited, LG Electronics, Panasonic Corporation, etc.

In March 2023, Mart Networks selected Jabra to develop video and headset devices for remote workers in Kenya. Jabra manufactures its products primarily for business enterprises and is developing platforms like Engage AI that help contact center agents enhance and improve the customer experience. The tool is helpful for customer service agents as it displays real-time sentiment scores during the call, thereby understanding the sentiments and engagement levels running on the customer side and agents.

In December 2022, Netflix signed a contract with Boat to launch stream edition products for Netflix. Along with headsets, neckbands and TWS earbuds will also be included. The headset will be loaded with Active Noise Cancellation (ANC) and a foldable design.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Intensity of Competitive Rivalry
  • 4.2.5 Threat of Substitutes
• 4.3 Industry Value Chain Analysis
• 4.4 Assessment of COVID-19 impact on the industry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Remote Work is expected to remain a major trend in the near future
  • 5.1.2 Growing demand from Government & Healthcare vertical
  • 5.1.3 Advanced noise cancellation and move towards wireless connectivity expected to drive demand
• 5.2 Market Challenges
  • 5.2.1 Consumer-grade headsets with recent features are being preferred over professional-grade headsets
  • 5.2.2 Decline usage of desktop phones coupled with shortage issues

6 MARKET SEGMENTATION

• 6.1 By Type
  • 6.1.1 Office
  • 6.1.2 Contact Center
• 6.2 By Connectivity Type
  • 6.2.1 Wired
  • 6.2.2 Wireless
• 6.3 By Geography
  • 6.3.1 North America
    • 6.3.1.1 United States
    • 6.3.1.2 Canada
  • 6.3.2 Europe
    • 6.3.2.1 United Kingdom
    • 6.3.2.2 Germany
    • 6.3.2.3 France
  • 6.3.3 Asia
    • 6.3.3.1 China
    • 6.3.3.2 Japan
    • 6.3.3.3 India
    • 6.3.3.4 Australia and New Zealand
  • 6.3.4 Latin America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Samsung Electronics Co. Limited
  • 7.1.2 LG Electronics
  • 7.1.3 Panasonic Corporation
  • 7.1.4 Sennheiser electronic GmbH & Co. KG
  • 7.1.5 Audio-Technica Corporation
  • 7.1.6 Sony Corporation
  • 7.1.7 Plantronics, Inc.
  • 7.1.8 Jabra

8 INVESTMENT SCENARIO

9 MARKET OUTLOOK