2024年美国汽车技师选拔调查

US Automotive Technicians' Choice Survey, 2024

出版日期: 2025年09月16日 | 出版商:

Frost & Sullivan | 英文 29 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

Snap-on 在技术人员选拔的关键方面继续保持高分。

2024年美国汽车技师选择研究是一项旨在了解汽车售后服务技师工具偏好的客户之声调查。研究于2024年进行，采用电脑辅助电话访谈（CATI）与电脑辅助网路访谈（CAWI）结合的方式。总合400名汽车技师参与了这项调查。符合资格的技师需每週工作至少32小时，并定期进行汽车维修的实际操作。自2008年以来，弗若斯特沙利文公司一直透过技师调查监测汽车维修工具市场的趋势。受访者来自美国各地的各类汽车维修店，包括新车经销商服务部门、特许维修店和独立维修店。在相关情况下，研究也提供了追溯至当年的历史数据，以作比较。

该研究对汽车售后维修工具产业进行了全面分析，重点在于定性和定量两方面。研究的关键定性领域包括品质认知（定义为工具与原厂设备的规格、外形和功能匹配程度）、可靠性（以产品寿命和抗早期失效能力衡量）以及创新性（反映製造商的持续改进和新理念的引入）。

该研究还检验了2024 年的工具购买模式、影响购买决策的关键因素、品牌动态（包括主要企业、新兴挑战者）以及策略市场驱动因素。

此外，竞争考察还包括绩效指标、品牌所有权趋势和品牌声誉差距分析，以全面了解美国汽车维修业的竞争格局和技术人员偏好。

主要发现
市场发展，2023-2024年
领先品牌比较及关键问题产品/品牌属性
受访者的品牌主导地位
品牌偏好
按地区分類的品牌偏好
受访者对品牌的认知度
品牌联想
品牌偏好
受访者首选品牌
受访者依职业分類的品牌偏好
按地区分類的品牌偏好
受访者角色对品牌的偏好
按年龄层分類的品牌偏好

研究与分析，2024

受访者的品牌偏好
最受欢迎的品牌
品牌正品
品牌偏好
基于排名的品牌偏好
受访者最喜欢的三个品牌

受访者概况

店铺及技师简介

附录

定义
加速成长机会成长管道引擎
为什么成长变得越来越难？
The Strategic Imperative 8

下一步

成长机会带来的益处和影响
下一步
附件清单
免责声明

简介目录

Product Code: KBAA-41

Snap-on Continues to Score Big on Critical Aspects of Technicians' Choices

The 2024 US Automotive Technicians' Choice study is a voice of customer survey on the tool preferences of automotive aftermarket service technicians. The survey was conducted in 2024 using a mix of the computer-assisted telephone interview (CATI) and computer-aided web interview (CAWI) methods. A total of 400 automotive technicians participated in the survey. To qualify, technicians were required to work at least 32 hours per week and regularly perform hands-on vehicle repairs. Frost & Sullivan has been monitoring trends in the automotive repair tool market through technician surveys since 2008. We carefully selected the respondents from a broad cross-section of automotive repair facilities across the United States, including new vehicle dealership service departments, franchised repair shops, and independent repair shops. Where relevant, this study includes historical comparisons using data dating back to that year.

This research provides a comprehensive analysis of the automotive aftermarket service tools industry, focusing on both qualitative and quantitative dimensions. Key qualitative areas explored include perceptions of quality (defined by the degree to which a tool matches original equipment specifications in fit, form, and function), reliability (measured by product longevity and resistance to premature failure), and innovation, reflecting continuous improvement and introduction of new ideas by manufacturers.

The study also examines 2024 tool purchasing patterns, the primary factors influencing purchase decisions, and brand dynamics, including dominant companies, emerging challengers, and strategic market drivers.

Additional insights include a performance index, trends in brand ownership, and analysis of the brand reputation gap, offering a holistic view of the competitive landscape and technician preferences within the US automotive repair industry.