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市场调查报告书
商品编码
1909959
北美和欧洲轻型商用车服务市场（2024 年和 2030 年）Servitization in the Light Commercial Vehicle Market, North America and Europe, 2024 and 2030 |
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多元化的经营模式和新兴趋势正在推动销售、互联互通、金融和售后市场的变革性成长。
在这份分析报告中，Frost & Sullivan检验了服务化如何重塑轻型商用车 (LCV) 产业。随着市场从以产品为中心转向以服务主导的模式，LCV 製造商正在拓展其服务范围，不再局限于车辆销售，而是涵盖车队管理、预测性维护、远端资讯处理、灵活的所有权模式和即时数据分析等，所有这些倡议都旨在提高效率和客户忠诚度。
在数位化连接和不断提升的客户期望的驱动下，服务化使汽车製造商能够创造持续收入、加强长期合作关係并抵御市场波动。对电气化、永续性和优化车队营运的日益重视正在加速这项变革。诸如维护即服务、基于使用量的融资、电动车充电支援和驾驶员培训等新型服务模式，正在帮助客户降低整体拥有成本并提高车队运转率。
服务化如今已成为轻型商用车製造商面向未来的策略发展道路。透过顺应数位化和永续出行的发展趋势，原始设备製造商（OEM）正将自身定位为车队营运商的长期合作伙伴，从而在快速发展的生态系统中推动成长并确立领先地位。
该研究以 2024 年为基准年，2030 年为预测年，评估了四个领域的机会：一般销售及相关服务、互联服务、金融服务和售后服务。
目录
轻型商用车业务转型
- 为什么经济成长变得越来越困难？
- The Strategic Imperative 8
- 三大战略挑战对轻型商用车产业的影响
生态系统
- 调查范围
- 市场区隔
- 计划目标及服务提供效益
- 商用车服务机会
- 一般销售及相关服务
- 互联服务
- 金融服务
- 售后服务
成长环境
- 利润池：欧洲
- 利润池：北美
- 我们服务的吸引力
一般销售及相关服务
- 轻型商用车销售
- 为经销商提供人工智慧数据驱动的销售服务、软体更新和硬体升级
- 直营门市、司机训练、封闭式生命週期融资
- 利润池：欧洲
- 利润池：北美
- 一般销售及相关服务的吸引力
互联服务
- 车队管理、数据订阅与车队优化咨询
- 物流货运聚合服务以及轻型商用车通行费、停车费、加油服务/车用支付服务
- 地图/远端资讯处理与驾驶员服务
- 利润池：欧洲
- 利润池：北美
- 互联服务的吸引力
金融服务
- 轻型商用车保险服务、信用保险、道路救援系统
- 轻型商用车再融资解决方案和智慧融资
- 利润池：欧洲
- 利润池：北美
- 金融服务的吸引力
售后服务
- 轮胎即服务和电池即服务
- 车辆服务合约和加值/二线零件销售
- 经销商导向的AI驱动型维修与车辆报废服务
- 独立售后市场零件供应商和技术人员培训
- 利润池：欧洲
- 利润池：北美
- 售后服务的吸引力
成长机会领域
- 成长机会 1：永续的收入模式
- 成长机会2：确立清晰的市场定位
- 成长机会3：增强业务稳定性与顾客忠诚度
附录与后续步骤
- 成长机会带来的益处和影响
- 下一步
- 附件清单
- 免责声明
Diverse Business Models and Emerging Trends Are Driving Transformational Growth in Sales, Connectivity, Finance, and Aftermarket
In this analysis, Frost & Sullivan examines how servitization is reshaping the light commercial vehicle (LCV) industry. As the market shifts from product-centric to service-led models, LCV manufacturers are expanding their offerings beyond vehicle sales to include fleet management, predictive maintenance, telematics, flexible ownership models, and real-time data insights, all aimed at improving efficiency and customer loyalty.
Driven by digital connectivity and rising customer expectations, servitization enables OEMs to generate recurring revenue, strengthen long-term relationships, and remain resilient in the face of market volatility. The growing emphasis on electrification, sustainability, and optimized fleet operations is accelerating this evolution. New service models, such as maintenance-as-a-service, usage-based financing, EV charging support, and driver training, are helping customers reduce the total cost of ownership and improve fleet uptime.
For LCV manufacturers, servitization is now a strategic path to future readiness. By aligning with digital and sustainable mobility trends, OEMs are positioning themselves as long-term partners to fleet operators, driving growth and leadership in a rapidly evolving ecosystem.
The study covers 2024 as the base year and 2030 as the forecast year, assessing opportunities across four areas: general sales and allied services, connected services, financial services, and aftermarket services.
Table of Contents
Transformation in the Business for Light Commercial Vehicles
- Why Is It Increasingly Difficult to Grow?
- The Strategic Imperative 8
- The Impact of the Top 3 Strategic Imperatives on the Light Commercial Vehicle Industry
Ecosystem
- Research Scope
- Market Segmentation
- Project Objectives and Benefits of Servitization
- Servitization Opportunities in Commercial Vehicles
- General Sales and Allied Services
- Connected Services
- Financial Services
- Aftermarket Services
Growth Environment
- Profit Pool: Europe
- Profit Pool: North America
- Attractiveness of Services
General Sales and Allied Services
- LCV Sales
- AI Data-Driven Sales Services for Dealers, Software Updates, and Hardware Upgrades
- Company-Owned and Operated Stores, Driver Training, and Closed-Circle Lifecycle Financing
- Profit Pool: Europe
- Profit Pool: North America
- Attractiveness of General Sales and Allied Services
Connected Services
- Fleet Management, Data Subscription, and Fleet Optimization Consulting
- Logistics Load Aggregation Services and LCV Toll, Parking, and Fueling Services/In-Vehicle Payment Services
- Maps/Telematics and Driver Services
- Profit Pool: Europe
- Profit Pool: North America
- Attractiveness of Connected Services
Financial Services
- LCV Insurance Services, Credit Insurance, and Roadside Assistance
- LCV Refinancing Solutions and Smart Financing
- Profit Pool: Europe
- Profit Pool: North America
- Attractiveness of Financial Services
Aftermarket Services
- Tires as a Service and Battery as a Service
- Vehicle Service Contracts and Component Sales of Value/Second-Line Parts
- AI-Driven Maintenance Services for Dealers and Vehicle Scrappage Services
- Parts Supply to the Independent Aftermarket and Training for Mechanics
- Profit Pool: Europe
- Profit Pool: North America
- Attractiveness of Aftermarket Services
Growth Opportunities Universe
- Growth Opportunity 1: Build Sustainable Revenue Models
- Growth Opportunity 2: Create Distinct Market Positioning
- Growth Opportunity 3: Enhance Business Stability and Customer Loyalty
Appendix & Next Steps
- Benefits and Impacts of Growth Opportunities
- Next Steps
- List of Exhibits
- Legal Disclaimer
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