印度乘用车人机介面（HMI）市场（2025 年）

随着智慧型手机的广泛使用扩展到车内，印度乘用车的人机互动系统也在不断发展，更大、更高解析度的显示器推动了连网服务的演进，从而提供个人化和无缝的驾驶体验。

在消费者对智慧型手机和连网服务的需求不断增长的推动下，印度乘用车市场正在经历数位化转型，车载资讯娱乐系统成为人机互动的基础，将车辆内部空间转变为第三个生活空间或个人化的数位中心。

随着车载资讯娱乐系统朝向智慧化、连网化和软体定义方向发展，供应商和汽车製造商正转向基于安卓的作业系统、OTA驱动的平台解决方案以及订阅式服务经营模式，以建立新的收入来源。此外，随着通讯业者扩展其5G和云端基础设施，车载资讯娱乐系统正蓬勃发展，并得到国内外供应商和应用开发人员组成的生态系统的支持，共同创造和提升车内体验。

本研究探讨了推动和限制这项变化的因素，并检验了市场参与企业和相关人员可以利用的成长机会，因为人机互动市场正在转型为智慧运输体验的完全互联中心。

报告摘要：印度乘用车人机互动市场

随着数位化、互联化和软体主导的驾驶座架构在乘用车领域的快速普及，印度乘用车人机互动（HMI）市场正经历着加速转型。智慧型手机普及率的不断提高、消费者对直觉用户介面的日益偏好以及对连网汽车功能需求的不断增长，正在重塑印度汽车HMI市场。汽车製造商正从传统的车载资讯娱乐系统转向整合式数位HMI平台，将资讯娱乐、导航、互联、语音互动和车辆控制等功能整合到一个统一的介面中。这项转型正使HMI系统成为印度高端和大众乘用车市场的核心差异化因素。

主要市场趋势和洞察

• 中阶和入门级乘用车越来越多地采用大尺寸触控萤幕资讯娱乐系统。
• 人工智慧语音助理和多语言使用者介面正越来越多地被整合到系统中，以增强驾驶员的互动体验。
• 扩展联网汽车生态系统，以支援导航、远端资讯处理和云端服务。
• 电动车平台的日益普及正在加速全数位化驾驶座的采用。
• OEM厂商正专注于软体定义架构，以实现空中更新（OTA）和功能可扩展性。

印度汽车人机介面 (HMI) 市场的发展也受到汽车製造商 (OEM) 之间竞争以及消费者对无缝、类似智慧型手机的车载体验日益增长的期望的推动。随着汽车座舱越来越依赖软体，HMI 平台在提升用户参与度、满足安全标准和实现长期升级方面发挥着至关重要的作用。总体而言，印度乘用车 HMI 市场正朝着身临其境型、连网化和个人化的数位驾驶座解决方案发展，这与印度快速现代化的汽车生态系统相契合。

市场概况及趋势：印度乘用车人机互动市场

在消费行为改变、数位化加速以及汽车製造商主导的驾驶座设计创新等因素的驱动下，印度乘用车人机互动（HMI）市场正经历着一场根本性的变革。传统的以按钮为中心的仪錶板正被以触控萤幕为中心的布局所取代，并辅以基于人工智慧的语音互动和互联资讯娱乐生态系统。这项转变反映了印度汽车HMI市场更广泛的变化，智慧型手机和消费性电子产品带来的数位亲和性正在重塑人们对车内体验的期望。

最显着的趋势之一是向软体定义人机互动（HMI）平台的转变。汽车製造商正在采用基于安卓的作业系统和集中式运算架构，以实现功能扩展、空中升级和长期软体获利。这些平台使汽车製造商能够在无需重大硬体重新设计的情况下推出新应用、提升介面响应速度并实现内容本地化，从而增强了汽车HMI市场在车辆差异化方面的作用。

另一个关键趋势是功能的普及化。曾经仅限于高阶车型的技术，例如大型浮动显示器、连网式导航和高级语音助手，如今正越来越多地出现在大众市场乘用车中。这一趋势加剧了整车製造商 (OEM) 和一级供应商之间的竞争，并加速了印度乘用车人机互动 (HMI) 市场的创新週期。

电气化也在重塑人机互动（HMI）的需求。电动车需要更丰富的电池状态、充电行为和效率指标视觉化讯息，这催生了数据密集、视觉沉浸式的驾驶座设计。此外，监管机构对驾驶注意力分散、网路安全和资料隐私的关注也在影响人机互动架构，推动了对合规、安全且直觉的系统的需求。

总体而言，印度汽车人机互动市场正朝着以软体为中心的整合生态系统发展，使用者体验、连接性和可升级性定义了长期价值。

分析范围：印度乘用车人机互动市场

本AI解答简报检验了印度乘用车HMI市场，重点关注在印度乘用车上出厂预装的人机介面系统，包括资讯娱乐主机、数位仪錶丛集、整合显示器、语音互动平台、连接解决方案以及直接提供给OEM厂商的嵌入式HMI软体。

本次对印度汽车人机互动（HMI）市场的评估主要针对内燃机和电动乘用车的OEM客製化系统，不包括售后市场安装。研究考虑了与集中式运算、软体定义汽车平臺以及支援持续功能升级的空中下载（OTA）生态系统一致的HMI架构。

地理范围仅限于印度，以反映当地消费者的偏好、监管环境、语言要求和价格敏感度。基准年与目前产业采用趋势相符，前瞻性展望着重于技术应用而非财务预测。透过排除收入细分，该分析突显了影响汽车人机互动市场的结构性变化，包括软体整合、供应商与OEM厂商的合作模式以及不断演进的使用者体验标准。

市场区隔分析：印度乘用车人机互动市场

印度乘用车人机互动（HMI）市场可根据介面类型、系统整合度和车辆类别进行细分。这些细分维度反映了HMI技术在印度多样化的乘用车环境中的应用。

按介面类型划分，这包括触控萤幕资讯娱乐系统、数位仪表丛集、抬头显示器、语音控制介面、多显示器驾驶座布局等。虽然触控萤幕资讯娱乐系统仍然占据主导地位，但由于语音辨识技术和多语言支援的改进，基于语音的互动正变得越来越普遍。

从系统整合角度来看，汽车人机互动市场涵盖独立式主机、半整合式资讯丛集系统和全整合式数位驾驶座。全整合平台因其支援集中式处理和高级数据视觉化，在电动车和豪华车领域越来越受欢迎。

车辆细分市场分为入门、中阶和豪华乘用车。虽然豪华车在采用先进的人机互动（HMI）功能方面处于领先地位，但随着汽车製造商寻求产品差异化和提升产品价值，中檔车市场正在迅速缩小差距。

市场细分錶明，印度乘用车人机互动市场正在所有车辆类别中不断扩张。

成长要素：印度乘用车人机互动市场

印度乘用车人机互动（HMI）市场的成长主要受消费者对高度互联、直觉且类似智慧型手机的车载体验日益增长的需求所驱动。数位素养的提高和智慧型手机的普及，推动了印度汽车HMI市场对无缝资讯娱乐和语音互动的期望。

汽车製造商之间的竞争也是推动成长要素，因为汽车製造商都在寻求透过先进的人机互动（HMI）功能来实现车型差异化并提升品牌形象。电动车平台的兴起进一步加速了汽车人机互动市场的创新，实现了更丰富的视觉化效果和软体主导的驾驶座设计。

限製印度乘用车人机互动市场成长的因素

儘管发展势头强劲，但印度乘用车人机互动（HMI）市场仍面临诸多挑战，包括成本敏感度、网路安全以及低价位车型软体性能的不稳定性。先进的HMI硬体会增加车辆成本，从而限制其在印度汽车HMI市场中价格敏感型细分市场的普及。

网路安全合规性和资料隐私法规为汽车人机介面市场的原始设备製造商和供应商带来了更大的复杂性。

竞争格局：印度乘用车人机互动市场

印度乘用车人机互动（HMI）市场竞争异常激烈，主要由全球一级供应商主导，他们与国内外整车製造商（OEM）紧密合作。竞争的关键在于软体能力、平台扩充性、与车辆作业系统整合以及对空中升级的长期支援。

在印度汽车人机互动（HMI）市场中营运的主要一级供应商包括哈曼、伟世通、大陆集团、福维亚（歌乐）、松下汽车、博世和电装。这些公司为主要汽车製造商（OEM）提供资讯娱乐平台、数位驾驶座解决方案和内建软体堆迭。它们的竞争优势在于其全球规模、与OEM厂商建立的稳固关係以及与软体定义车辆蓝图保持一致的能力。

诸如马鲁蒂铃木、现代、塔塔汽车、马恆达、起亚、丰田、大众集团、宝马、梅赛德斯-奔驰和奥迪等汽车製造商在製定人机互动（HMI）规范和选择供应商方面发挥核心作用。汽车製造商与一级供应商之间的策略伙伴关係日益侧重于软体生态系统、人工智慧赋能的介面以及网路安全合规性。

整体而言，印度汽车人机介面市场正朝着OEM厂商和供应商之间更深入的合作方向发展，软体应对力和平台柔软性正成为关键的竞争差异化因素。

目录

成长环境：印度乘用车人机互动市场的成长机会

• 人机介面系统通讯与连线：关键定义
• 主要发现
• 数位人机介面技术及应用趋势：高阶OEM厂商
• 数位人机介面技术及应用趋势：大众市场OEM厂商
• 按段居中显示范围简介
• 人机介面功能基准测试：整体（高端市场）
• 人机介面功能基准测试：整体（销售部分）

成长环境：印度乘用车人机互动中汽车产业的转型成长机会

• 为什么经济成长变得越来越困难？
• 策略要务
• 三大战略挑战对印度乘用车人机互动产业的影响

成长环境：印度乘用车人机互动领域的成长机会生态系统

• 分析范围
• IVI系统分段
• 市场定义
• 按类型分類的汽车製造商细分
• 体型细分
• 竞争环境
• 主要竞争对手
• 成长驱动因素
• 成长限制因素

成长机会分析：趋势与法规

• 影响汽车车载资讯娱乐系统的法规
• 影响汽车车载资讯娱乐系统的关键趋势
• 电动车与内燃机汽车人机介面平台转型

成长环境：技术蓝图

• 介绍
• IVI架构的演变
• IVI系统框图
• 车载资讯娱乐系统的未来发展方向：扩增实境（AR）与混合实境（MR）

OEM实施方案

• 奥迪：HMI功能与价格
• 奥迪：OEM策略
• BMW：人机互动介面功能及价格
• BMW：OEM战略
• 捷豹：人机互动功能及定价
• 捷豹：OEM战略
• 路虎：人机互动介面功能及价格
• 路虎：OEM策略
• 雷克萨斯：人机互动介面功能及价格
• 雷克萨斯：OEM战略
• 梅赛德斯-奔驰：人机互动介面功能及价格
• 梅赛德斯-奔驰：OEM策略
• 比亚迪：人机介面功能及价格
• 比亚迪：OEM策略
• 本田：HMI功能及价格
• 本田：OEM战略
• 现代汽车：人机互动介面功能及价格
• 现代：OEM战略
• 起亚：HMI功能及价格
• 马恆达：人机互动介面功能及定价
• 马恆达：OEM战略
• 马鲁蒂铃木：人机互动介面功能及定价
• 马鲁蒂铃木：OEM战略
• MG名爵：人机互动介面功能及定价
• MG名爵：OEM策略
• 塔塔汽车：人机互动介面功能及定价
• 塔塔汽车：OEM战略

重点公司：一级供应商

• Aptiv
• Forvia Clarion
• Continental
• Denso Ten Minda
• Harman
• LG Electronics
• Mobis
• Panasonic Automotive
• Visteon

印度乘用车人机互动市场的成长机会

• 成长机会 1：人机互动个人化与人工智慧驱动的车载智能
• 成长机会 2：身临其境型资讯娱乐与多感官使用者体验设计
• 成长机会3：车载健康与舒适即服务订阅模式

附录与后续步骤

Passenger Vehicle HMI in India is Evolving as Rising Smartphone Adoption Extends into Vehicle Cabins, Driving the Evolution of Connected Services toward Personalized and Seamless Driving Experiences Supported by Larger and Enhanced Displays

India's passenger vehicle market is experiencing a digital transformation due to the rising consumer demand for smartphones and connected services, making in-vehicle infotainment a building block for HMI and transforming the vehicle cabin into a third living space or personalized digital hub.

As the vehicle infotainment stack becomes smart, connected, and software-defined, suppliers and automakers are moving toward Android-based operating systems, OTA-driven platform solutions, and subscription-as-a-service business models to establish new revenue streams. Furthermore, as telecommunication providers are expanding 5G and cloud infrastructure, in-vehicle infotainment is gaining tailwinds supported by an ecosystem of domestic and international tier suppliers and app developers to build and enhance in-vehicle experiences.

This study examines factors driving and restraining this shift; it also identifies growth opportunities emerging for market participants and stakeholders to leverage as the HMI market transitions to a fully connected and smart mobility experience hub.

Report Summary: Indian Passenger Vehicle HMI Market

The Indian Passenger Vehicle HMI Market is witnessing accelerated transformation as passenger vehicles increasingly adopt digital, connected, and software-driven cockpit architectures. Rising smartphone penetration, growing preference for intuitive user interfaces, and increasing demand for connected vehicle features are reshaping the India automotive HMI market. Automakers are transitioning from conventional infotainment systems toward integrated digital HMI platforms that combine infotainment, navigation, connectivity, voice interaction, and vehicle control within unified interfaces. This shift is positioning HMI systems as a core differentiator across both premium and mass-market passenger vehicles in India.

Key Market Trends & Insights

• Increasing adoption of large touchscreen infotainment systems across mid-range and entry-level passenger vehicles.
• Growing integration of AI-enabled voice assistants and multilingual user interfaces to enhance driver interaction.
• Expansion of connected vehicle ecosystems, supporting navigation, telematics, and cloud-based services.
• Rising influence of electric vehicle platforms, accelerating the adoption of fully digital cockpits.
• OEM focus on software-defined architectures enabling over-the-air updates and feature scalability.

The Automotive Human Machine Interface Market in India is further supported by OEM competition and evolving consumer expectations for seamless, smartphone-like in-vehicle experiences. As vehicle cabins become more software-centric, HMI platforms are playing a critical role in improving user engagement, safety compliance, and long-term upgradeability. Overall, the Indian Passenger Vehicle HMI Market is evolving toward immersive, connected, and personalized digital cockpit solutions that align with India's rapidly modernizing automotive ecosystem.

Market Overview & Trends: Indian Passenger Vehicle HMI Market

The Indian Passenger Vehicle HMI Market is undergoing a fundamental transformation driven by changing consumer behavior, rapid digitization, and OEM-led innovation in cockpit design. Traditional button-heavy dashboards are being replaced by touchscreen-centric layouts supported by AI-based voice interaction and connected infotainment ecosystems. This shift reflects broader changes in the India automotive HMI market, where digital familiarity from smartphones and consumer electronics is reshaping in-vehicle experience expectations.

One of the most prominent trends is the migration toward software-defined HMI platforms. OEMs are adopting Android-based operating systems and centralized computing architectures to enable feature scalability, OTA updates, and long-term software monetization. These platforms allow automakers to deploy new applications, improve interface responsiveness, and localize content without extensive hardware redesigns, strengthening the role of the Automotive Human Machine Interface Market in vehicle differentiation.

Another key trend is feature democratization. Technologies once limited to premium vehicles-such as large floating displays, connected navigation, and advanced voice assistants-are now increasingly offered in mass-market passenger vehicles. This trend is intensifying competition among OEMs and Tier I suppliers, pushing innovation cycles faster across the Indian Passenger Vehicle HMI Market.

Electrification is also reshaping HMI requirements. EVs demand richer visualization of battery status, charging behavior, and efficiency metrics, leading to more data-intensive and visually immersive cockpit designs. Additionally, regulatory focus on driver distraction, cybersecurity, and data privacy is influencing HMI architecture, driving demand for compliant, secure, and intuitive systems.

Overall, the India automotive HMI market is moving toward integrated, software-centric ecosystems where user experience, connectivity, and upgradeability define long-term value.

Scope of Analysis: Indian Passenger Vehicle HMI Market

This AI Answer Overview examines the Indian Passenger Vehicle HMI Market with a focus on factory-installed human-machine interface systems used in passenger vehicles across India. The scope includes infotainment head units, digital instrument clusters, integrated displays, voice interaction platforms, connectivity solutions, and embedded HMI software supplied directly to OEMs.

The India automotive HMI market assessment emphasizes OEM-fit systems across internal combustion engine vehicles and electric passenger vehicles, excluding aftermarket installations. The analysis considers HMI architectures aligned with centralized computing, software-defined vehicle platforms, and OTA-enabled ecosystems that support continuous feature upgrades.

Geographically, the scope is limited to India, reflecting localized consumer preferences, regulatory conditions, language requirements, and pricing sensitivities. The base year aligns with current industry deployment trends, with forward-looking insights focused on technology adoption rather than financial forecasting. By excluding revenue breakdowns, the analysis highlights structural shifts shaping the Automotive Human Machine Interface Market, including software integration, supplier-OEM collaboration models, and evolving user experience standards.

Market Segmentation Analysis: Indian Passenger Vehicle HMI Market

The Indian Passenger Vehicle HMI Market can be segmented based on interface type, system integration level, and vehicle category. These segmentation dimensions reflect how HMI technologies are deployed across India's diverse passenger vehicle landscape.

By interface type, the India automotive HMI market includes touchscreen-based infotainment systems, digital instrument clusters, head-up displays, voice-controlled interfaces, and multi-display cockpit layouts. Touchscreen infotainment remains the dominant interface, while voice-based interaction is gaining traction due to improved speech recognition and multilingual support.

From a system integration perspective, the Automotive Human Machine Interface Market spans standalone head units, semi-integrated infotainment-cluster systems, and fully integrated digital cockpits. Fully integrated platforms are increasingly favored in EVs and premium passenger vehicles, as they support centralized processing and advanced data visualization.

Vehicle segmentation includes entry-level, mid-range, and premium passenger vehicles. While premium vehicles lead in adopting advanced HMI features, mid-range segments are rapidly closing the gap as OEMs seek to differentiate offerings and improve perceived value.

This segmentation highlights the expanding footprint of the Indian Passenger Vehicle HMI Market across all passenger vehicle categories.

Growth Drivers: Indian Passenger Vehicle HMI Market

Growth in the Indian Passenger Vehicle HMI Market is driven by rising consumer demand for connected, intuitive, and smartphone-like in-vehicle experiences. Increasing digital literacy and smartphone usage have raised expectations for seamless infotainment and voice interaction within the India automotive HMI market.

OEM competition is another key driver, as automakers use advanced HMI features to differentiate models and improve brand perception. The rise of EV platforms further accelerates innovation in the Automotive Human Machine Interface Market, enabling richer visualization and software-driven cockpit design.

Growth Restraints: Indian Passenger Vehicle HMI Market

Despite strong momentum, the Indian Passenger Vehicle HMI Market faces challenges related to cost sensitivity, cybersecurity, and uneven software performance in lower vehicle segments. Advanced HMI hardware increases vehicle costs, limiting adoption in price-sensitive categories of the India automotive HMI market.

Cybersecurity compliance and data privacy regulations add complexity for OEMs and suppliers operating in the Automotive Human Machine Interface Market.

Competitive Landscape: Indian Passenger Vehicle HMI Market

The Indian Passenger Vehicle HMI Market features a competitive ecosystem dominated by global Tier I suppliers working closely with domestic and international OEMs. Competition is driven by software capability, platform scalability, integration with vehicle operating systems, and long-term support for OTA updates.

Key Tier I suppliers active in the India automotive HMI market include Harman, Visteon, Continental, Forvia (Clarion), Panasonic Automotive, Bosch, and Denso. These players supply infotainment platforms, digital cockpit solutions, and embedded software stacks to leading OEMs. Their competitive strength lies in global scale, established OEM relationships, and the ability to align with software-defined vehicle roadmaps.

OEMs such as Maruti Suzuki, Hyundai, Tata Motors, Mahindra, Kia, Toyota, Volkswagen Group, BMW, Mercedes-Benz, and Audi play a central role in shaping HMI specifications and supplier selection. Strategic partnerships between OEMs and Tier I suppliers are increasingly focused on software ecosystems, AI-enabled interfaces, and cybersecurity compliance.

Overall, the Automotive Human Machine Interface Market in India is moving toward deeper OEM-supplier collaboration, with software readiness and platform flexibility emerging as decisive competitive differentiators.

Table of Contents

Growth Environment: Growth Opportunities in the Indian Passenger Vehicle HMI Market

• HMI System Communication and Connectivity: Important Definitions
• Key Findings
• Digital HMI Technology and Adoption Trends: Premium OEMs
• Digital HMI Technology and Adoption Trends: Volume OEMs
• Central Display Range Snapshot by Segment
• HMI Features Benchmarking: Overall (Premium Segment)
• HMI Features Benchmarking: Overall (Volume Segment)

Growth Environment: Transformation in Automotive Growth Opportunities in Indian Passenger HMI

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Indian Passenger Vehicle HMI Industry

Growth Environment: Ecosystem in Growth Opportunities In Indian Passenger Vehicle HMI

• Scope of Analysis
• IVI System Segmentation
• Market Definition
• Automaker Type Segmentation
• Vehicle Body Type Segmentation
• Competitive Environment
• Key Competitors
• Growth Drivers
• Growth Restraints

Growth Opportunity Analysis: Trends and Regulation

• Regulations Impacting Automotive IVI
• Major Trends Impacting Automotive IVI
• EV Versus ICE HMI Platform Transition

Growth Environment: Technology Roadmap

• Introduction
• Evolution of IVI Architecture
• IVI System Block Diagram
• Future Developments in Vehicle Infotainment: Augmented Reality (AR) and Mixed Reality (MR)

OEM Implementation Approach

• Audi: HMI Features and Pricing
• Audi: OEM Strategy
• BMW: HMI Features and Pricing
• BMW: OEM Strategy
• Jaguar: HMI Features and Pricing
• Jaguar: OEM Strategy
• Land Rover: HMI Features and Pricing
• Land Rover: OEM Strategy
• Lexus: HMI Features and Pricing
• Lexus: OEM Strategy
• Mercedes-Benz: HMI Features and Pricing
• Mercedes-Benz: OEM Strategy
• BYD: HMI Features and Pricing
• BYD: OEM Strategy
• Honda: HMI Features and Pricing

Honda: OEM Strategy

• Hyundai: HMI Features and Pricing

Hyundai: OEM Strategy

Kia: OEM Strategy

• Mahindra: HMI Features and Pricing

Mahindra: OEM Strategy

Maruti Suzuki: HMI Features and Pricing

Maruti Suzuki: OEM Strategy

• MG Motor: HMI Features and Pricing

MG Motor: OEM Strategy

• Tata Motors: HMI Features and Pricing

Tata Motors: OEM Strategy

• Companies to Action: Tier Suppliers
• Aptiv
• Forvia Clarion
• Continental
• Denso Ten Minda
• Harman
• LG Electronics
• Mobis
• Panasonic Automotive
• Visteon
• Growth Opportunities in the Indian Passenger Vehicle HMI Market
• Growth Opportunity 1: HMI Personalization and AI-Driven In-Vehicle Intelligence
• Growth Opportunity 2: Immersive Infotainment and Multisensory UX Design
• Growth Opportunity 3: In-Vehicle Wellness and Comfort-as-a-Service Subscription Models

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer