全球 K-12个人电脑市场：追踪研究

当前市场趋势：

第三季全球 K-12 行动 PC 总销量年增 6.1%至 850万台，高于2023年同期的800万台出货量。出货量增加是由于欧洲和北美为迎接新学期而进行的采购。

估计2024年全球总出货量将年增 4.5%至 3,370万台。

2024年的特点将是开始fleet refresh，美国和部分欧盟国家刺激措施的结束，以及巴西 FNDE 和德国 Digital Pakt 计画的推出速度放缓。展望未来，GIGA 计画的更新很可能成为未来两年日本出货量的主要动力。

人工智慧的采用仍然缓慢，而且人工智慧 PC、Copilot 和 Gemini 用户授权价格等高昂的入门成本预计将在近期至中期内限制出货活动。

研究主题：

• 市场规模：追踪 K-12 教育领域笔记型电脑、上网笔电和平板电脑的季全球销售和安装基数
• 市场预测：五年销售预测、主要功能演进回顾以及 K-12 计算需求检查
• 投资与计画状况：教育支出的变化、政府计画、主要招标
• 产品、技术和竞争评论：识别和解读关键的市场发展和趋势

本追踪报告回顾了 K-12个人计算市场的季表现并提供了五年的市场预测。分析师团队研究了影响 K-12个人电脑教育领域的力量，为任何对教育科技市场感兴趣的公司提供了策略框架。

本报告提供义务教育领域行动计算设备的市场规模资料和分析，不包括高等教育或远距教育。本报告涵盖的设备包括笔记型电脑、Chromebook、上网笔电和平板电脑。不包括桌上型电脑。

目录

• 全面的PDF 报告
• 执行摘要
• 品牌分析
• 区域和国家分析
• 产品分类及规格分析
• 復原力与韧性记分牌
• 美国 ESSER/ECF 和欧盟 RRF 资金的最新情况
• 选举
• 五年预测
• 附件：Excel 电子表格

This Futuresource K-12 personal computing market track report reviews the sector's performance on a quarterly basis, and provides five-year market projections. Our team of Futuresource analysts explores the dynamics shaping K-12 PC education, providing a strategic framework for any enterprise with interests in the education technology market.

This report provides market sizing data and analysis on mobile computing devices within the compulsory education sector). Sales into higher education and distance learning are not included. Devices covered in this report are notebooks, Chromebooks, netbooks and tablets. Desktop PCs are not included.

Current market trends:

Total global K-12 mobile PC sales grew by 6.1% YoY to reach 8.5 million units during Q3, this compares to shipments of 8 million units achieved during the corresponding period of 2023. Shipment activity was fuelled by procurement ahead of the new academic year in Europe and North America.

The outlook for calendar year 2024 is for total worldwide shipments to expand by 4.5%YoY to reach 33.7 Million units.

2024 has been characterised by the beginning of the fleet refresh, the end of stimulus packages in the USA and some EU countries while delays have impacted the roll out of FNDE in Brazil and the Digital Pakt project in Germany. Looking ahead the refresh of the GIGA project in Japan will be a major driver of shipment volumes during the next two years.

The roll out of AI remains gradual, with shipment activity forecast to be limited in the near to mid-term as a result of the high cost of entry in terms of the prices of AI integrated PCs and Co-Pilot and Gemini user licences.

Areas Explored:

• Market sizing, quantifying and tracking quarterly global sales volumes and installed base of notebooks, netbooks and tablets in K-12 education
• Market forecasting, with five-year sales forecasts, reviewing key feature set developments and K-12 computer requirements
• Investment and project status, to identify shifts in education spending, government plans and specific tenders
• Product, technology, and competitive Review, to identify and interpret key market developments and trends

Did you Know?

Futuresource has been tracking, researching and consulting on the global education technology market for nearly 20 years. This publication is one in a series of research reports produced to provide businesses with a holistic view of the market.

Any enterprise operating within the EdTech sector will benefit from this report, particularly:

• Manufacturers and their suppliers
• Resellers and VARs
• Intermediaries and supply chain
• EdTech market strategists, marketing and sales professionals
• Investors

Table of Contents

• A comprehensive PDF report
• Executive summary
• Brand analysis
• Regional and country analysis
• Product segmentation and spec analysis
• Recovery and resilience scoreboard
• USA ESSER/ECF and EU RRF funding update
• Elections
• Five-year forecasts
• Accompanying Excel spreadsheets