内容创作者市场的前景
市场调查报告书
商品编码
1674533

内容创作者市场的前景

Content Creator Market Outlook

出版日期: | 出版商: Futuresource Consulting Ltd. | 英文 206 Pages | 商品交期: 请询问到货日

价格
简介目录

当前市场趋势

由于世界休閒时间增加且削减了开支,内容创作在疫情期间呈现爆炸性成长。两者都对家庭工作室的发展起到了极为有益的推动作用。展望2020年和2021年,看到整个市场持续成长。

2022年家庭工作室的下滑趋势延续到了2023年,但由于残余需求和疫情导致的供应限製而导致的购买延迟有助于防止更剧烈的下滑。由于宏观经济压力和消费者信心减弱,2023年整体市场持续下滑 5.9%。部分原因是家庭工作室重新调整到疫情后的水准,但专业市场已经在慢慢恢復稳定。展望未来,预期整体市场将实现长期稳定的成长,家庭工作室将迈上新的台阶,专业市场也将逐步投入和升级。

研究领域:

  • 内容製作市场
  • 基于 16,000 次访谈的最终使用者评价
  • 六大主要专业音讯产品类别:扬声器、麦克风、混音器、扩大机、耳机和音讯接口
  • 八大地区:美国、英国、德国、法国、西班牙、巴西、中国和印度
  • 2025年市场评估与预测

本报告涵盖用于录音室、广播和家庭录音应用的音讯介面、混音器、耳机、麦克风和录音室监视器。

本报告的关键部分是对 16,000 人进行的消费者调查,目的是了解家庭内容创作市场。研究在美国、英国、德国、法国、西班牙、巴西、中国和印度探索了产品所有权、家庭创意活动以及更广泛的购买和使用习惯。此外,也对30家主要硬体製造商进行了访谈,以了解内容创作中关键音讯产品的市场规模。

本报告提供了详细的最终用户资讯,并为在内容创作市场中运营的任何公司提供了内容创作市场规模和机会的资料。

目录

  • 综合 PDF 报告(167 页)
  • 执行摘要
  • 市场评估
  • 市场驱动因素与 COVID-19
  • 内容创作者人数
  • 音讯和音乐
  • 影片创作者
  • 热门旗舰产品
  • 家庭工作室区域分析
  • 专业工作室、广播电台、家庭工作室
  • 产品分析:混音控制台
  • 产品分析:麦克风
  • 产品分析:音讯接口
  • 产品分析:摄影棚监听器
  • 产品分析:专业耳机
  • 最终用户研究与扩展研究分析
  • 内容创作者和使用者类型的概况
  • 网路对内容创作的影响
  • 音讯内容製作中使用的品牌
  • 影片内容製作中使用的品牌
  • 购买注意事项
  • 附件:Excel 电子表格
简介目录
Product Code: 413605

This content creation market survey and sizing report covers audio interfaces, mixers, headphones, microphones and studio monitors within studio, broadcast and home recording applications.

A key component of this report is 16,000 consumer surveys, carried out to understand the home content creation market. Product ownership, creation activities carried out at home, and a wide range of purchasing and usage habits have been explored across the USA, UK, Germany, France, Spain, Brazil, China and India. Futuresource also conducted 30 interviews with leading hardware manufacturers, to support the sizing of key audio product markets in content creation.

The report provides detailed end user information for any enterprise operating within content creation markets, as well as delivering data on content creation market size and opportunities.

Current market trends:

Content creation saw explosive growth across pandemic years, with additional spare time and reduced spending being global trends. Both were extremely beneficial dynamics driving growth in home studios. Looking at 2020 and 2021, these years saw consistent growth continuing across the total market.

Home studio declines in 2022 have continued into 2023, where the residual pandemic demand and delayed purchases from supply constraints, aided in preventing a more dramatic decline. With macroeconomic pressures and reduced consumer confidence, 2023 saw the market continuing to decline overall at 5.9%. Solely driven by the home studio readjusting to its post pandemic levels, whereas the professional market saw slow stability already returning. Moving forward, the overall market will see stable long term growth, with the home studio remaining established at its new level and the professional markets seeing gradual investment and upgrades.

Areas Explored:

  • Content creation market
  • End user feedback based on 16,000 interviews
  • Six key pro audio product areas, namely loudspeakers, microphones, mixing consoles, amplifiers, headphones and audio interfaces.
  • Eight key geographies, namely the USA, UK, Germany, France, Spain, Brazil, China and India
  • Market assessment and forecasting, out to 2025

Did you Know?

Futuresource has a long heritage of providing global research and consulting services to a range of industry sectors, including consumer electronics, broadcast equipment, professional displays, entertainment content, education technology, electronics storage and imaging products.

Any business with interests in the consumer audio market or pro audio market will benefit from this content creator report, particularly:

  • Manufacturers and their suppliers
  • Intermediaries and supply chain
  • Retailers
  • CE market strategists, marketing and sales professionals
  • Investors

Table of Contents

  • 167-page comprehensive PDF report
  • Executive summary
  • Market assessment
  • Market drivers and COVID-19
  • The content creator population
  • Audio and music
  • Video creators
  • Popular leading products
  • Home studio regional analysis
  • Pro studio and broadcast versus home studio
  • Product analysis - mixing consoles
  • Product analysis - microphones
  • Product analysis - audio interfaces
  • Product analysis - studio monitors
  • Product analysis - pro headphones
  • End user research and extended survey analysis
  • Content creator landscape and user types
  • Influence of online on content creation
  • Brands used for audio content creation
  • Brands used for video content creation
  • Purchase considerations
  • Accompanying Excel spreadsheets