日本影音市场：市场展望

日本视讯市场规模预计在2024年底达到1.38兆日圆，比2023年成长1%。整体市场强劲而稳定，但各领域也呈现不同的趋势。 SVoD 和票房仍然是成长的主要动力，而付费电视和实体影片虽然下降，但仍占消费者支出的很大一部分。日本是最具竞争力的SVoD 市场之一，得益于丰富的全球和本地服务，预计到2024年该产业将进一步成长 15%，达到 4,240亿日圆。这占2024年净额外支出的近三分之二。

本报告回顾了日本视讯娱乐市场的现状，并评估了影响市场的因素、市场驱动因素和未来的成长机会。它主要关注宏观经济因素、竞争环境和市场力量，并研究对线上影片、付费电视、SVoD、实体家庭影片和票房的态度、采用和预测。它还回答了诸如 "视讯串流服务如何改变娱乐市场？" 和 "Netflix 如何颠覆家庭视讯市场？" 等问题。

本报告是全球家庭视讯市场综合洞察报告的一部分，涵盖澳洲、比利时、巴西、加拿大、中国、丹麦、芬兰、法国、德国、印度、义大利、日本、墨西哥、荷兰、挪威、波兰、俄罗斯、韩国、西班牙、瑞典、英国和美国。

目录

• 全面的PDF 报告
• 执行摘要
• 专家对视讯产业前景的评估
• 线上影片、电子产品销售（电影和电视）、iVoD（电影）、订阅线上影片（SVoD）、广告 VoD（AVoD）
• 付费电视 VoD 和 CVoD
• 实体家庭视频，包括 DVD 和蓝光光碟的销售和租赁
• 付费电视，包括每月的有线或卫星电视订阅费
• 票房收入

This Futuresource Japan Video Insights report reviews the video entertainment market landscape in Japan, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like 'how are video streaming services changing the entertainment market?', and 'how did Netflix disrupt home video market?'.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

Current market trends:

The Japanese Video market is set to end 2024 at Yen-1.38 trillion, up 1% on 2023. The overall market remains steady and stable, while the individual sectors witness a mix of dynamics. SVoD and Box Office remain the key drivers of growth while Pay-TV and Physical video although declining still represent a significant proportion of consumer spend. Japan has one of the most competitive SVoD landscapes with a wealth of global and local services driving the market forward, the sector is expected to grow a further 15% in 2024 to reach Yen-424 billion. It accounted for almost two-thirds of the total net additional spend in 2024.

Areas Explored:

• Current performance, sizing and tr
• ends within the Japanese home video market
• CE hardware overview
• Video market forecasting, out to 2027
• The competitive environment for premium streaming video
• AVoD market size
• AVoD market share
• BVoD marketing
• Home video market share
• SVoD market growth
• SVoD market share
• Pay-TV outlook
• Trends in transactional video

Did you Know?

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully-rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

• Content providers, broadcasters and their suppliers
• Intermediaries and supply chain companies
• Hardware, infrastructure and service providers
• Content and CE market strategists, marketing and sales professionals
• Companies with interests in adjacent entertainment sectors
• Investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• Expert assessment of the video industry landscape
• Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
• Pay-TV VoD and CVoD
• Physical home video, covering DVD and Blu-ray sell-through and rental
• Subscription Pay-TV covering monthly cable and satellite TV subscription fees
• Box office
• Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
• Accompanying Excel spreadsheets are provided