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市场调查报告书

商品编码

1747159

2025 年至 2033 年日本数位视讯内容市场规模、份额、趋势及预测（依商业模式、类型、设备和地区）

Japan Digital Video Content Market Size, Share, Trends and Forecast by Business Model, Type, Device, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7个工作天内

价格

简介目录

2024年，日本数位视讯内容市场规模达127亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到308亿美元，2025-2033年期间的复合年增长率（CAGR）为10.4%。智慧型手机和网路的高普及率、串流媒体服务需求的不断增长、5G和人工智慧技术的进步以及原创和在地化内容的兴起，共同推动日本数位视讯内容市场的发展。订阅模式和广告支援模式进一步推动了日本数位视讯内容市场的成长和观众参与度的提升。

日本数位视讯内容市场趋势：

智慧型手机和网路普及率高

日本是全球网路和智慧型手机普及率最高的国家之一，推动了数位视讯内容的消费。根据业界报告，截至2024年初，日本网路用户数为1.044亿，网路普及率达84.9%。 2024年1月，日本社群媒体用户数为9,600万，占其总人口的78.1%。 2024年初，日本活跃蜂窝行动连线数为1.889亿，占其总人口的153.6%。随着高速宽频和行动互联网的普及，消费者可以在多种设备上无缝观看串流媒体视频，这推动了日本数位视频内容市场份额的成长。智慧电视、平板电脑和游戏机在更高层次上促进了数位视讯消费。透过YouTube、Netflix和Hulu Japan等行动应用程序，人们可以随时存取数位影片内容，从而将其融入日常生活。随着网路速度的提高，光纤网路和5G的扩展将推动高品质数位视讯内容的需求。

串流服务需求不断增长

从传统电视转向点播串流平台的转变是日本数位视讯内容市场的主要驱动力。 Amazon Prime Video、Netflix 和 Disney+ 等订阅服务持续受到欢迎，提供大量的电影、动画和电视节目库。此外，U-NEXT、dTV 和 AbemaTV 等日本平台也透过独家内容迎合当地消费者的口味。消费者更青睐个人化、无广告的体验，促使平台投资优质独家内容。随着越来越多的观众放弃传统有线电视，串流媒体服务将主导日本娱乐业，从而对日本数位视讯内容市场前景产生积极影响。例如，2024 年 9 月，自适应串流技术公司 SeenThis 在东京设立办事处，宣布进军日本市场。 SeenThis 在日本开展了多项成功的宣传活动后，透过这项倡议，正在扩大其在亚洲的影响力。获得 SeenThis 的自适应串流技术，将使该地区的广告商能够进行更具影响力的视讯宣传活动。传统上，静态、以图像为中心的横幅广告在日本展示广告领域中占据主导地位。 SeenThis 的到来将凭藉其尖端的视讯解决方案为市场带来革命性的选择。

日本数位视讯内容市场细分：

商业模式洞察：

订阅
广告
下载至拥有 (DTO)
其他的

类型洞察：

视讯点播（VOD）
线上影片

设备洞察：

笔记型电脑
个人电脑
移动的
其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

日本数位视讯内容市场迄今表现如何？未来几年将如何表现？
日本数位视讯内容市场根据商业模式如何划分？
日本数位视讯内容市场按类型分为哪些类型？
日本数位视讯内容市场按设备分類的状况是怎样的？
日本数位视讯内容市场按地区分類的状况是怎样的？
日本数位视讯内容市场的价值链分为哪些阶段？
日本数位视讯内容市场的主要驱动因素和挑战是什么？
日本数位视讯内容市场的结构是怎么样的？主要参与者是谁？
日本数位视讯内容市场的竞争程度如何？

本报告回答的关键问题：

日本数位视讯内容市场迄今表现如何？未来几年将如何表现？
日本数位视讯内容市场根据商业模式如何划分？
日本数位视讯内容市场按类型分为哪些类型？
日本数位视讯内容市场按设备分類的状况是怎样的？
日本数位视讯内容市场按地区分類的状况是怎样的？
日本数位视讯内容市场的价值链分为哪些阶段？
日本数位视讯内容市场的主要驱动因素和挑战是什么？
日本数位视讯内容市场的结构是怎么样的？主要参与者有哪些？
日本数位视讯内容市场的竞争程度如何？

The Japan digital video content market size reached USD 12.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 30.8 Billion by 2033, exhibiting a growth rate (CAGR) of 10.4% during 2025-2033. The market is driven by high smartphone and internet penetration, increasing demand for streaming services, advancements in 5G and AI technology, and the rise of original and localized content. Subscription-based and ad-supported models further boost Japan digital video content market growth and viewer engagement.

Japan Digital Video Content Market Trends:

High Smartphone and Internet Penetration

Japan has one of the highest internet and smartphone penetration rates globally, driving the consumption of digital video content. According to industry reports, at the beginning of 2024, Japan had 104.4 million internet users, with internet penetration reaching 84.9%. In January 2024, Japan had 96.00 million social media users, representing 78.1 percent of its entire population. In early 2024, Japan had 188.9 million active cellular mobile connections, representing 153.6 percent of its total population. With widespread access to high-speed broadband and mobile internet, consumers can stream videos seamlessly across multiple devices, which is fueling the Japan digital video content market share. Smart TVs, along with tablets and gaming consoles, enhance digital video consumption at higher levels. Through mobile applications such as YouTube and Netflix, and Hulu Japan, people can access digital video content anytime, leading to its integration into everyday life. Fiber-optic networks coupled with 5G expansion will boost high-quality digital video content demand as internet speeds advance.

Increasing Demand for Streaming Services

The shift from traditional television to on-demand streaming platforms is a major driver of the digital video content market in Japan. Subscription-based services like Amazon Prime Video, Netflix, and Disney+ continue to gain popularity, offering vast libraries of movies, anime, and TV shows. Additionally, Japanese platforms such as U-NEXT, dTV, and AbemaTV cater to local tastes with exclusive content. Consumers prefer personalized, ad-free experiences, pushing platforms to invest in premium and exclusive content. As more viewers cut the cord from traditional cable TV, streaming services are set to dominate Japan's entertainment landscape, thereby creating a positive impact on the Japan digital video content market outlook. For instance, in September 2024, adaptive streaming technology firm SeenThis revealed its entry into Japan by launching an office in Tokyo. Through this initiative, SeenThis is increasing its footprint in Asia after launching various successful campaigns in Japan. Gaining access to SeenThis' adaptive streaming technology will enable advertisers in the region to execute more impactful video-based campaigns. Traditionally, static, image-focused banner ads have prevailed in Japan's display advertising landscape. The arrival of SeenThis will introduce a revolutionary option in the market with its cutting-edge video solution.

Japan Digital Video Content Market Segmentation:

Business Model Insights:

Subscription
Advertising
Download-To-Own (DTO)
Others

Type Insights:

Video-On-Demand (VOD)
Online Video

Device Insights:

Laptop
PC
Mobile
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan digital video content market performed so far and how will it perform in the coming years?
What is the breakup of the Japan digital video content market on the basis of business model?
What is the breakup of the Japan digital video content market on the basis of type?
What is the breakup of the Japan digital video content market on the basis of device?
What is the breakup of the Japan digital video content market on the basis of region?
What are the various stages in the value chain of the Japan digital video content market?
What are the key driving factors and challenges in the Japan digital video content market?
What is the structure of the Japan digital video content market and who are the key players?
What is the degree of competition in the Japan digital video content market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Digital Video Content Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Digital Video Content Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Digital Video Content Market - Breakup by Business Model

6.1 Subscription
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Advertising
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Download-To-Own (DTO)
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Others
- 6.4.1 Historical and Current Market Trends (2019-2024)
- 6.4.2 Market Forecast (2025-2033)

7 Japan Digital Video Content Market - Breakup by Type

7.1 Video-On-Demand (VOD)
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Online Video
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Digital Video Content Market - Breakup by Device

8.1 Laptop
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 PC
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Mobile
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Others
- 8.4.1 Historical and Current Market Trends (2019-2024)
- 8.4.2 Market Forecast (2025-2033)

9 Japan Digital Video Content Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Digital Video Content Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis