「数位化生活」消费者调查：10个国家的分析

当前市场趋势：

关于财务安全的最新回答显示，认为自己情况 "有点糟糕" 或 "非常糟糕" 的人比例进一步改善。欧洲国家的进步最为显着，其中英国进步最大，其次是义大利和瑞典。

去电影院的人数日益增加，英国和美国近五分之一的电影观众在过去一年中至少去过电影院七次。

接受调查的大多数国家的活跃数位购物者数量都同期比较成长，其中英国和加拿大的增幅最大。

广告层级对订阅服务有影响，加入广告层级的使用者中有 44%是新订阅者。

本 "数位化生活" 报告系列是 Futuresource Consulting 消费者研究计画的常规部分。本研究于2024年 8月在美国、英国、加拿大、德国、法国、义大利、西班牙、瑞典、日本和澳洲进行，调查了所有娱乐类别的观众和消费者的习惯和行为。

本报告研究了Premium、Cinema、EST、TVoD、SVoD、AVoD和FAST产品和消费者态度，以及更广泛的娱乐消费习惯。

研究领域：

• 消费者对娱乐消费和服务使用的认知和行为（基于2024年 8月进行的调查）
• 进阶版本、EST、TVoD、SVoD 和 AVoD 使用趋势
• 与2023年 7月和2023年 12月进行的先前调查相比

目录

• 简介
• 执行摘要
• 电影院
• 抢先体验版 - 高级优惠
• EST 和 TVoD
• SVoD：行动与意识
• SVoD 服务
• AVoD 和 FAST
• 更广泛的影片消费
• 附录

The Living With Digital report series is a regular offering from Futuresource Consulting's consumer research program. This wave of research carried out in August 2024 across the USA, UK, Canada, Germany, France, Italy, Spain, Sweden, Japan and Australia, bringing together audience and consumer habits and behaviours across all entertainment categories.

Products and consumer attitudes under review in this report include an assessment of Premium, cinema, EST and TVoD, SVoD, AVoD and FAST, along with wider entertainment consumption habits.

Current market trends:

Based on the latest claimed responses around financial stability, we see further improvements in this wave to the degree of those who feel they are somewhat or significantly worse off. The greatest improvements come from the European countries, with the UK seeing the biggest improvement followed by Italy and Sweden.

Increase in frequency for those attending the cinema, with the UK and USA seeing near 1 in 5 movie fans attending at least 7 times in the past year.

Majority of countries within the survey see an increase year-on-year in level of active shoppers across some form of the digital transactional market, with the UK and Canada seeing the largest gains.

Ad-tiers making a difference for subscription services, with up 44% of those subscribing to an Ad-tier being new to the service.

Areas Explored:

• Consumer attitudes and behaviours surrounding entertainment consumption and service usage, based on research carried out in August 2024
• Trends in the uptake and usage of Premium Releases, EST, TVoD, SVoD and AVoD
• Comparisons with previous waves of research carried out in July 2023 and December 2023

Did you Know?

Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business operating within the video content space and related sectors will benefit from this consumer research report, particularly:

• Content rights holders
• Broadcasters and content service providers
• Manufacturers and their suppliers
• Intermediaries and supply chain
• Retailers
• CE market strategists, marketing and sales professionals
• Investors

Table of Contents

• Introduction
• Executive Summary
• Cinema
• Early Access Release - Premium Interest
• EST and TVoD
• SVoD: Behaviour and Attitudes
• SVoD Services
• AVoD and FAST
• Wider Video consumption
• Appendix