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市场调查报告书
商品编码
1714897
消费者购买路径研究：音讯技术生活方式Audio Tech Lifestyle - Path to Purchase Consumer Survey |
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Futuresource Consulting 的音讯技术生活风格消费者研究对购买耳机和条形音箱时的消费者零售趋势提供了深入的见解和分析。
调查涵盖五个市场：中国、法国、德国、英国和美国。
透过对超过 7,861 名受访者的分析，该报告为任何对个人和家庭音讯技术市场感兴趣的公司提供了一个策略框架。
市场趋势：
超过一半的受访者在过去12个月内购买了一副标准耳机（超过 50 美元）。游戏耳机和儿童耳机也很受欢迎，同期分别有近四成和超过三分之一的人购买了游戏耳机。
TWS 耳机仍然是最受欢迎的耳机类型，超过一半的受访者购买了该类型耳机。
近半数的受访者在过去6个月内购买了最新的耳机。夏季和秋季的购买率比一年中其他时间略高。
调查对象
- 耳机和条形音箱等产品的用途、需求和主要功能
- 零售商占有率
- 与主要零售商进行品牌定位
- 产品购买趋势
- 价格范围
- 购买地点（线上/线下）
- 所有权级别
您知道吗？
Futuresource 在过去 30 年中一直在追踪、研究和提供消费性电子产品趋势方面的建议。本报告是一系列研究报告之一，旨在为企业提供全面的市场视角。
本报告对于家庭音响及相关产业的公司尤其有用：
- 製造商及其供应商
- 中间商和供应链
- 零售商
- 消费性电子市场策略师、行销与销售专家
- 投资者
目录
- 全面的PDF报告
- 摘要整理
- 简介与调查手法
- 摘要整理
- 产品的所有权
- 耳机的功能
- 购买路径
- 品牌的普及与认识
- 零售业者
- 条形音箱
- 主要调查结果
- 附属的Excel试算表
Futuresource Consulting's "Audio Tech Lifestyles consumer research" provides in-depth insights and analysis on the retail journey of consumers buying headphones and soundbars.
This research covers five markets, including China, France, Germany, UK and USA.
Containing analysis based on more than 7,861 respondents, this report provides a strategic framework for any enterprise with interests in the personal and home audio technology markets.
Market Trends:
Well over half of the respondents purchased a standard pair of headphones (costing over $50) in the last 12 months. Headphones for gaming and dedicated kids' headphones were also well represented, purchased by just under 4 in 10 and just over a third respectively over the same period.
TWS headphones remain the most popular headphones form factor, purchased by over half of respondents.
Almost half of respondents purchased their most recent pair of headphones within the last 6 months. The Summer and Autumn periods showed slightly higher purchasing rates than other times of the year.
Areas Explored:
- Usage, wants, needs and key features of products such as headphones and soundbars.
- Retailer share
- Brand positioning with leading retailers
- Product purchase journey
- Price point
- Purchase location (online/offline)
- Ownership levels
Did you know?
Futuresource has been tracking, researching and consulting on the consumer electronics landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business operating within the home audio space and related sectors will benefit from this report, particularly:
- Manufacturers and their suppliers
- Intermediaries and supply chain
- Retailers
- CE market strategists, marketing and sales professionals
- Investors
Table of Contents
- Comprehensive PDF reports
- Executive summaries
- Introduction and methodology
- Executive summary
- Product ownership
- Headphones features
- Purchase journey
- Brand uptake and perceptions
- Retailers
- Soundbars
- Key findings
- Accompanying Excel spreadsheets
