音讯技术生活风格消费者研究
市场调查报告书
商品编码
1829993

音讯技术生活风格消费者研究

Audio Tech Lifestyles Consumer Survey

出版日期: | 出版商: Futuresource Consulting Ltd. | 英文 | 商品交期: 请询问到货日

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简介目录

本报告研究了美国、英国、德国、日本和中国的音讯技术市场,深入洞察并分析了消费者在音讯产品方面的行为。

研究领域

  • 智慧音箱、Wi-Fi/蓝牙音箱、条形音箱、耳机和派对音箱等产品的用途、需求和主要功能。
  • 消费者与音质的关係以及他们对播客和音乐串流的参与。
  • 此外,我们还提供了关于消费者购买音讯产品时最受影响的因素、他们对音讯技术的认知以及后疫情时代的零售方式的详细资讯。

目录

  • 三份全面的 PDF 报告
  • 执行摘要
  • 拥有和使用情况
  • 购买触发因素
  • 音讯技术无线产品
  • 音响科技耳机产品
  • 音响科技耳机产品
  • 游戏耳机使用状况
  • 音讯技术与品质意识
  • 音讯消费习惯
  • 智慧音箱
  • 智慧显示器
  • Wi-Fi 音箱
  • 蓝牙音箱
  • 电视音讯
  • 条形音箱
  • 派对音箱
  • 附录:Excel 电子表格
简介目录

Futuresource Consulting's 'Audio Tech Lifestyles consumer research' provides in-depth insights and analysis on consumer behaviours with audio products across the US, UK, Germany, Japan and China.

For this round of research, the results have been segmented into three separate reports across audio and music, home audio, and headphones. This allows for highly detailed analysis of how consumers engage with their devices and content.

Containing analysis based on more than 10,000 interviews, this report provides a strategic framework for any enterprise with interests in the home audio technology market.

Areas Explored:

  • Usage, wants, needs and key features of products such as smart speakers, Wi-Fi or Bluetooth speakers, soundbars, headphones and party speakers
  • The consumer's relationship with audio quality and the way they engage with podcasts and music streaming
  • Additionally, they provide more information on factors that most influence consumers when purchasing audio products, their awareness of audio technologies as well as their approach to retail post-COVID

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business operating within the home audio space and related sectors will benefit from this report, particularly:

  • Manufacturers and their suppliers
  • Intermediaries and supply chain
  • Retailers
  • CE market strategists, marketing and sales professionals
  • Investors

Table of Contents

  • Three comprehensive PDF reports
  • Executive summaries
  • Ownership and usage
  • Purchase triggers
  • Audio tech wireless products
  • Audio tech earbuds products
  • Audio tech headphones products
  • Gaming headphone usage
  • Audio technology and quality awareness
  • Audio consumption habits
  • Smart speakers
  • Smart displays
  • Wi-Fi speakers
  • Bluetooth speakers
  • TV audio
  • Soundbars
  • Party speakers
  • Accompanying Excel spreadsheets