儿童科技消费者调查

本报告深入分析了法国、德国、英国和美国四个国家 3 至 16 岁儿童的数位生活方式。报告探讨了装置存取和使用情况、内容消费类型、社群媒体、影片、音乐和游戏的参与度，以及科技在儿童家庭教育中的作用。

抽样人口统计

市场趋势：

各年龄层的大多数儿童（50% 或以上）都使用互联网，15-16 岁儿童中，每 10 个孩子中就有 9 个以上使用互联网。

允许孩子上网的家长（77%）大多会限制孩子上网时间。对于五大最受欢迎的按次付费服务（Netflix、Amazon、Disney+、Apple TV+、Paramount），儿童拥有受年龄限制的个人资料的可能性高于拥有不受年龄限制的个人资料的可能性，或者在没有自己个人资料的情况下访问服务的可能性更大。

电视和智慧型手机是儿童观看影片内容的首选设备，其中较小的儿童更喜欢电视，而较大的儿童则喜欢智慧型手机。

• 虽然智慧型手机的拥有率很低，但相当一部分（3-6 岁儿童中三分之一）可以使用朋友、家人或其他亲戚的智慧型手机。

目录

• 简介
• 主要调查结果
• 一般的参与
• 内容
• 社群媒体
• 视讯点播
• 音乐
• 游戏
• 教育
• 附录

In this latest wave of the Futuresource Kids Tech Survey, we highlight insights into the digital lifestyles of kids aged 3-16 across the four markets of France, Germany, UK and the USA.

The report dives into access and usage across devices, types of content consumption, social media, engagement across video, music and gaming, whilst also looking at the role of tech within kids Education whilst at home.

Sample demographics

Market Trends:

The majority (50%+) of children in each age bracket have access to the internet, with this figure reaching over 9 in 10 amongst 15 to 16-year-olds.

The majority (77%) of parents who allowed their children to access the internet imposed time restrictions on access. Across the 5 most popular paid viewing services (Netflix, Amazon, Disney+, Apple TV+, and Paramount), it is more common for children to have a profile with age restrictions than a profile without age restrictions, or to access the service without their own profile.

TVs and smartphones are the most favoured devices for kids to watch video content on, with the former preferred by younger children, and the latter preferred by those who are older.

• While ownership of smartphones is low amongst the youngest in the sample, a sizable proportion (1 in 3 kids aged 3 to 6 years old) are given access to these devices owned by friends, family, or others.

Areas Explored:

This summary report on video and new media presents extracts from the 16th wave of research from Futuresource's Kids Tech consumer survey, providing insights into the digital lifestyles of kids aged 3-16.

This report covers four markets:

• Fieldwork was completed in March 2025
• A sample of approximately 1,400 respondents were recruited in each country in the survey with appropriate quotas set against both the age and gender of children

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Those who could benefit from this report include:

• Manufacturers and their suppliers
• Intermediaries and supply chain
• Retailers
• CE market strategists, marketing and sales professionals
• Investors

Table of Contents

• Introduction
• Key Findings
• General Engagement
• Content
• Social Media
• Video on Demand
• Music
• Gaming
• Education
• Appendix