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市场调查报告书
商品编码
1865919
数位消费者调查- 见解报告:10个国家Living with Digital Consumer Survey - Insight Report: 10 Countries |
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"数位生活" 系列报告是Futuresource Consulting消费者研究计画的定期出版品。这项调查于2024年8月在美国、英国、加拿大、德国、法国、义大利、西班牙、瑞典、日本和澳洲进行，全面分析了所有娱乐垂直领域的观众和消费者习惯及行为。
本报告分析的产品和消费者态度包括对优质内容、电影院、电子零售（EST）、电视点播（TVoD）、订阅视讯点播（SVoD）、广告支援视讯点播（AVoD）和免费广告支援串流电视（FAST）的评估，以及更广泛的娱乐消费习惯。
市场趋势
第30版 "数位生活" 调查提供了涵盖10个国家的核心趋势和最新分析，深入探讨了视讯娱乐产业各个接触点上不断变化的消费者习惯。
消费者信心及其可支配所得的使用能力似乎状况良好。在上一次调查中，许多市场中，认为自身经济状况较六个月前有所改善的受访者比例持续显着上升（例如英国、美国和澳洲），或与去年同期相比保持稳定。
继2023年演员和编剧罢工之后，2025年的电影发行计画得以按期进行。我们最新的调查数据显示，不仅戏院观影人数增加，观影频率也有所提升。在受访的十个国家中，有八个国家的受访者影院观影比例上升，其中以英语市场的增幅最为显着。
LWD最新调查显示，大多数市场的数位交易内容购买量进一步成长，其中英国位居榜首。这延续了去年的趋势，反映了整个行业报告的实际业绩，并受到消费者对优质内容的强烈需求的推动。
儘管市场成熟度有所不同，但在过去一年中，受访的10个国家/地区的SVoD（订阅视讯点播）普及率均持续成长。所有年龄层的观众都实现了增长，包括以往普及率较低的年轻观众和普及率仍然最低的老年消费者。
研究领域：
基于2024年8月进行的调查，消费者对娱乐消费和服务使用的态度和行为
- 付费串流、EST、TVoD、SVoD和AVoD的采用和使用趋势
- 与2023年7月和2023年12月进行的先前调查结果的比较
您知道吗？
Futuresource在过去30年中一直追踪、研究和提供消费性电子（CE）产业趋势的咨询服务。 本报告是一系列旨在为企业提供全面市场洞察的研究报告之一。
从事视讯内容及相关领域的公司将从这份消费者研究报告中受益。
它尤其适用于：- 内容版权持有者
- 广播公司和内容服务提供者
- 製造商及其供应商
- 中间商和供应链
- 零售商
- 消费性电子市场策略师、行销与销售专业人士
- 投资者
目录
- 引言
- 摘要整理
- 戏院
- 提前观看发行 - 高价位
- EST 和 TVoD
- SVoD：行为与态度
- SVoD 服务
- AVoD 和 FAST
- 更广泛的影片消费
- 附录
The Living With Digital report series is a regular offering from Futuresource Consulting's consumer research program. This wave of research carried out in August 2024 across the USA, UK, Canada, Germany, France, Italy, Spain, Sweden, Japan and Australia, bringing together audience and consumer habits and behaviours across all entertainment categories.
Products and consumer attitudes under review in this report include an assessment of Premium, cinema, EST and TVoD, SVoD, AVoD and FAST, along with wider entertainment consumption habits.
Market Trends:
Across this 30th wave of the Living with Digital survey, core trends and new analysis is provided from the 10-countries, exploring the detail on evolving consumer habits, across every touch-point in the visual entertainment industry.
Consumer confidence and ability to utilise disposable income should be in a good place, with many markets in this past wave having either continued to see a good step change in financial position of feeling better off vs. 6-months prior (EG: UK, USA and Australia) or have levelled out vs. the same time last year.
With 2025 having thankfully proved to be a stable year for a scheduled release slate (following the 2023 Actors and Writers strike), the latest survey data suggest not only an increase in audiences attending the cinema, but also an increase in the frequency of how often they have attended. Eight out of the ten countries surveyed saw an increase in share of respondents who have attended the cinema, with English language markets seeing the biggest boost.
Claimed purchasing of Digital Transaction content sees further engagement from audiences across most markets in this latest wave of LWD, with the UK leading the way. Continuing the trend set last year, reflecting the actual performance being reported across the industry, driven from strong engagement across premium content.
SVoD penetration continued to grow across all ten surveyed countries over the past year, despite differences in market maturity. Growth was seen across all age groups, including younger audiences where uptake had previously plateaued, and older consumers where penetration remains lowest.
Areas Explored:
Consumer attitudes and behaviours surrounding entertainment consumption and service usage, based on research carried out in August 2024.
- Trends in the uptake and usage of Premium Releases, EST, TVoD, SVoD and AVoD
- Comparisons with previous waves of research carried out in July 2023 and December 2023
Did you know?
Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business operating within the video content space and related sectors will benefit from this consumer research report, particularly:
- Content rights holders
- Broadcasters and content service providers
- Manufacturers and their suppliers
- Intermediaries and supply chain
- Retailers
- CE market strategists, marketing and sales professionals
- Investors
Table of Contents
- Introduction
- Executive Summary
- Cinema
- Early Access Release - Premium Interest
- EST and TVoD
- SVoD: Behaviour and Attitudes
- SVoD Services
- AVoD and FAST
- Wider Video consumption
- Appendix
