音乐的全球市场预测

样品view

市场趋势

2024年，音乐市场将持续维持健康成长，消费者在录製音乐上的支出将成长10%，达到434亿美元。

串流订阅将成长11%，达到371.8亿美元，占全球音乐消费者支出的86%。到2024年，订阅用户数将成长12%，达到7.94亿。

近年来，成熟市场的订阅用户成长稳定，随着订阅用户基数的稳定扩大，市场保持健康发展，串流媒体服务也多次提价，这有助于推动ARPU（每用户平均收入）和收入的成长。

• 在当前充满不确定性和消费者信心低迷的动盪时期，串流媒体似乎也表现出了极强的韧性。迄今为止，社会经济状况似乎并未对串流媒体的成长产生重大影响，这支持了音乐串流媒体已成为一种商品的观点，类似于手机订阅和网路宽频。

本报告对全球音乐市场进行了分析，重点介绍了主要服务的发展、渗透率和特点，提供了更广泛的行业趋势和实际市场数据。报告还涵盖了唱片公司市场的发展和趋势。

目录

简介

摘要整理

• 2022-2029 年各格式表现
• 全球录製音乐支出
• 2024 年各国音乐市场表现
• CD 与黑胶唱片消费支出展望
• 全球串流媒体用户渗透率及区域分布
• 串流媒体人口渗透率
• 串流媒体使用者总表 (2024)
• 串流媒体用户成长 (2016-2024)

串流订阅:竞争概要

• Spotify 概览
• Apple Music 概览
• Amazon Music 概览
• YouTube Music 概览
• Deezer 概览
• 美国优质电台服务概览

串流的地区的摘要

• 北美
• 西欧
• 其他地区/其他
• 东欧市场的关注

唱片市场预测

• 全球黑胶唱片市场动态
• 区域概览
• 供应链动态
• 零售格局
• 留声机市场预测

产业整体关键趋势

• 音乐订阅等级不断增加
• 空间音讯动态
• 开发新的授权模式

儿童消费者调查主要发现

附录

Gain insights and analysis relating to the streaming music subscription market and competitive environment, in the context of the wider music market.

Highlighting key service developments, uptake and characteristics, the report provides key wider industry trends and actual market data. Also included is a dedicated section focusing on the developments and trends within the vinyl market.

SAMPLE VIEW

Market Trends:

2024 was another year of healthy growth for the music market, which saw consumer spend on recorded music rise by 10% to $43.4 billion.

Streaming subscriptions delivered an 11% growth to $37.18 billion, which corresponds to 86% of the global consumer spend on music. The number of subscribers in 2024 increased by 12% to 794m.

While subscription growth in established markets has been stabilising in recent years, the market remains healthy thanks to a steadily expanding subscription base as well as the multiple price increases initiated by streaming services, which have helped drive ARPU and revenue growth.

• Streaming also appears to be particularly resilient in these tumultuous times with high uncertainty and low consumer confidence. The socio-economic situation does not appear to have severely impacted streaming growth so far, which supports the idea that music streaming has become a commodity similar to a mobile subscription or internet broadband.

Areas Explored:

• Market performance by country
• Market sizing
• Market forecasting, with five-year sales forecasts.
• Key growth drivers
• Streaming services overview

Did you know?

Futuresource has been tracking, researching and consulting on the international entertainment landscape for more than 30 years. This publication is one in a series of market insight reports, produced to provide businesses with a fully rounded view of the consumer audio market and the music streaming industry market share.

Any business operating within the audio streaming space and its related sectors will benefit from this report, particularly:

• Content providers, labels and streaming platforms
• Intermediaries and supply chain companies
• Hardware, infrastructure and service providers
• Content and CE market strategists, marketing and sales professionals
• Companies with interests in adjacent entertainment sectors
• Investors

Table of Contents

Introduction

Executive Summary

• 2022-2029 Performance per Format Format
• Global Spend on Recorded Music
• 2024 Music Market Performance by Country
• CD vs Vinyl Consumer Spend Outlook
• Global Streaming Subscriber Uptake & Regional Breakdown
• Streaming Population Penetration
• Streaming Services Subscriber Summary: 2024
• Streaming Services Subscriber Growth 2016-2024

Streaming Subscriptions: Competitive Overview

• Spotify Overview
• Apple Music Overview
• Amazon Music Overview
• YouTube Music Overview
• Deezer Overview
• Overview of US Premium Radio Services

Streaming Regional Summaries

• North America
• Western Europe
• Rest of World / Other
• Focus on Eastern European Markets

Vinyl Market Outlook

• Global Vinyl Market Update
• Regional Summaries
• Supply Chain Update
• Retail Landscape
• Vinyl Market Forecast

Key Wider Industry Trends

• The Increasing Number of Music Subscription Tiers
• Spatial Audio Update
• Development of New Licensing Models

Key Findings from Kids Consumer Research

Appendix