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市场调查报告书
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1733603

全球店内音乐服务市场－按类型、应用、地区和预测的市场规模

Global In-Store Music Service Market Size By Type (Streaming Media Service, Audio Equipment), By Application (Retail Stores, Cafes and Restaurants), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

店内音乐服务的市场规模与预测

预计 2024 年店内音乐服务市场规模将达到 21.5 亿美元，到 2032 年将达到 33.9 亿美元，2026 年至 2032 年的复合年增长率为 5.8%。

由于顾客偏好的变化、技术的进步以及对音乐在丰富购物体验方面的作用的日益重视，全球店内音乐服务市场预计将进一步扩大。为了在这个竞争激烈的市场中取得成功，企业必须优先考虑客製化、遵守授权和版权限制以及技术集成，以创造个人化和引人入胜的店内音乐体验。随着零售商继续投入资金开发独特的购物环境，店内音乐服务领域可能会在决定零售业的未来方面发挥越来越重要的作用。

定义全球店内音乐服务市场

店内音乐服务是音乐产业的一个专业领域，为各种商业场所提供授权的环境音乐，包括餐厅、零售店、公共场所、办公大楼等。该市场以致力于提供根据企业及其客户的特定需求和偏好定制的背景音乐服务而闻名。本质上，店内音乐市场授权、创建、策划和分发音乐播放清单和音讯内容，旨在增强实体店内的氛围和客户体验。这些服务旨在营造舒适、温馨的听觉环境，与您的企业品牌和氛围相匹配。

透过这种方式，店内音乐市场为企业提供了增强整体客户体验、影响消费行为并最终透过策略性地使用音乐和音讯内容来推动销售和客户忠诚度的手段。此外，店内音乐市场的独特功能为企业提供了一种经济高效的替代方案，避免了通常与国家表演协会和邻接权组织相关的年度会员费。音乐产业的这一独特领域在塑造氛围和提升各个公司的商业性成功方面发挥关键作用。

全球店内音乐服务市场概览

店内音乐服务产业包括满足零售店、餐厅、饭店和其他商业企业的音乐需求的各种服务。这些服务包括客製化播放清单、音乐授权、音讯品牌等，旨在为消费者创造舒适、有吸引力的环境，同时符合公司的企业形象。店内音乐服务可以增强购物体验、营造氛围并影响各种零售和商业场所的顾客行为。消费者偏好是店内音乐服务领域的主要驱动因素之一。现今的消费者希望获得更身临其境、更愉快的购物体验，而音乐可以帮助实现这一点。

零售、酒店和医疗保健等各行各业的企业都了解创建合适的播放清单以吸引消费者并改善他们的整体体验的价值。科技进步改变了零售环境中音乐的呈现与处理方式。云端基础的音乐串流服务的推出使企业能够存取大量音乐，并能够根据目标人群和企业形象定製播放清单。此外，透过使用人工智慧 (AI) 和机器学习演算法，播放清单可以即时变化以匹配商店的氛围和顾客流量。

强调客製化和个人化是店内音乐服务领域的主要趋势之一。零售商正在使用数据分析和人工智慧演算法来创建反映其品牌和客户人口统计数据的播放清单。个人化的音乐体验提高了客户的参与度和忠诚度，使其成为行业成长的关键驱动力。店内音乐服务产业潜力巨大，但也面临挑战和监管问题。许可和版权问题很复杂，商家必须确保他们有权为其业务播放音乐。违规可能会带来财务影响和法律后果。

目录

第一章 引言

  • 市场定义
  • 市场区隔
  • 调查时间表
  • 先决条件
  • 限制

第二章调查方法

  • 资料探勘
    • 二次调查
    • 初步调查
    • 专家建议
    • 品质检查
    • 最终审核
  • 数据三角测量
  • 自下而上的方法
  • 自上而下的方法
  • 调查流程
  • 资料来源

第三章执行摘要

  • 全球店内音乐服务市场概览
  • 全球店内音乐服务生态地图
  • 全球店内音乐服务市场机会
  • 全球店内音乐服务市场（按类型）
  • 全球店内音乐服务市场（按应用划分）
  • 全球店内音乐服务市场（按地区）
  • 未来市场机会
  • 市场吸引力
  • 世界市场结构

第四章 市场展望

  • 全球店内音乐服务市场的变化
  • 全球店内音乐服务市场展望
  • 市场驱动因素
    • 改善客户体验
    • 品牌识别和差异化
    • 技术进步
    • 数据主导的决策
    • 零售连锁和业务扩张
  • 限制因素
    • 版权和授权的复杂性
  • 可能性
    • 个性化和人工智慧主导的解决方案
  • 波特五力分析
    • 新进入者的威胁
    • 替代品的威胁
    • 供应商的议价能力
    • 买家的议价能力
    • 竞争对手之间的竞争强度
  • 价值链分析
  • 定价分析

第五章 市场类型

  • 概述
  • 串流媒体服务
  • 音响设备

第六章 市场：按应用

  • 概述
  • 零售商
  • 咖啡馆和餐厅
  • 休閒设施和饭店
  • 其他的

第七章 区域市场

  • 概述
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

第八章 竞争态势

  • 概述
  • 各公司市场排名分析
  • 竞争市场占有率
  • 区域足迹
  • 公司在各行业的足迹
  • 王牌矩阵
    • 积极的
    • 前线
    • 新兴
    • 创新者

第九章 公司简介

  • USEN CORPORATION
  • MOOD MEDIA
  • PLAYNETWORK, INC.
  • IMAGESOUND LIMITED
  • BRANDTRACK
  • TOUCHTUNES
  • OPEN EAR MUSIC
  • SOUNDREEF
  • AMBIE MUSIC LTD.
  • PANDORA MEDIA INC.（SIRIUSXM）
简介目录
Product Code: 75161

In-Store Music Service Market Size And Forecast

In-Store Music Service Market size was valued at USD 2.15 Billion in 2024 and is projected to reach USD 3.39 Billion by 2032, growing at a CAGR of 5.8% from 2026 to 2032.

The worldwide In-Store Music Service Market is expected to expand further, owing to shifting customer tastes, technology improvements, and increased appreciation for music's role in enriching the shopping experience. Businesses must prioritize customization, compliance with licensing and copyright restrictions, and the integration of technology to create personalized and engaging in-store music experiences to compete in this competitive market. As retailers continue to spend in developing distinctive shopping environments, the in-store music service sector will play an increasingly important role in determining retail's future.

Global In-Store Music Service Market Definition

The "In-Store Music Service" is a specialized segment of the music industry dedicated to providing licensed ambient music for a wide range of commercial settings, including restaurants, retail stores, public spaces, and office buildings. This market distinguishes itself by its commitment to delivering background music services tailored to the specific needs and preferences of businesses and their clientele. In essence, the In-Store Music Market involves the licensing, creation, curation, and distribution of music playlists and audio content designed to enhance the ambiance and customer experience within physical establishments. These services aim to create a pleasant and engaging auditory environment while aligning with the branding and atmosphere of the business.

In doing so, the In-Store Music Market offers businesses a means to elevate the overall customer experience, influence consumer behavior, and ultimately drive sales and customer loyalty through the strategic use of music and audio content. Furthermore, the In-Store Music Market is characterized by its ability to provide a cost-effective alternative for businesses, allowing them to bypass the annual fees typically associated with national performing and neighboring rights organizations. This unique niche within the music industry plays a pivotal role in shaping the atmosphere and enhancing the commercial success of various enterprises.

Global In-Store Music Service Market Overview

The in-store music service industry includes a variety of services that serve the music needs of companies such as retail stores, restaurants, hotels, and other commercial enterprises. These services include customized playlists, music licensing, and audio branding to create a pleasant and engaging environment for consumers while aligning with the business's corporate identity. In-store music services may improve the shopping experience, establish the tone, and influence customer behavior in a variety of retail and commercial settings. Consumer preferences are one of the key drivers of the in-store music service sector. Today's shoppers want a more immersive and entertaining shopping experience, and music may help provide just that.

Businesses in a variety of industries, including retail, hospitality, and healthcare, understand the value of crafting the right playlist to engage consumers and improve their entire experience. Technological advancements have changed the way music is presented and handled in retail environments. With the introduction of cloud-based music streaming services, companies may now access a large collection of songs and customize playlists depending on their target demographic and corporate identity. Furthermore, the use of artificial intelligence (AI) and machine learning algorithms enables real-time playlist modifications to match a store's atmosphere and customer flow.

The emphasis on customization and personalization is one of the important trends in the in-store music service sector. Retailers are using data analytics and AI-powered algorithms to create playlists that reflect their brand image and customer demographics. Personalized music experiences increase client engagement and loyalty, making this an important part of industry growth. While there is significant potential in the in-store music service sector, there are also difficulties and regulatory issues. Licensing and copyright concerns may be complicated, and merchants must guarantee that they have the right to play music in their businesses. Noncompliance might result in legal issues as well as financial consequences.

Global In-Store Music Service Market Segmentation Analysis

The Global In-Store Music Service Market is segmented on the basis of Type, Application, And Geography.

In-Store Music Service Market, By Type

  • Streaming Media Service
  • Audio Equipment
  • In-Store Music Service Market By Type

Based on Type, The market is segmented into Streaming Media Service and Audio Equipment. Streaming media services accounted for the largest market share in 2022. The market for in-store music services is driven by streaming media services, which give companies access to a huge song selection, simple playlist management, and immediate updates that improve customer experiences and loyalty to the company. On the other hand, by giving companies access to high-quality sound delivery, easy integration, and remote administration capabilities, advanced audio equipment functions as a catalyst for the in-store music service sector, enhancing the influence of carefully selected soundscapes on client pleasure and revenue.

In-Store Music Service Market, By Application

  • Retail Stores
  • Cafes and Restaurants
  • Leisure Places & Hotels
  • Others

Based on Application, The market is bifurcated into Retail Stores, Cafes and Restaurants, Leisure Places & Hotels, and Others. The retail stores segment is dominating the growth of the market. As companies use carefully crafted soundscapes to create welcoming shopping experiences, strengthen brand identities, and increase sales, retail establishments are fuelling the in-store music service business. As companies use carefully crafted soundscapes to create welcoming shopping experiences, strengthen brand identities, and increase sales, retail establishments are fueling the in-store music service business.

In-Store Music Service Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Based on Regional Analysis, The Global In-Store Music Service Market is classified into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. In 2022, North America accounted for the largest market share accounted the largest market share for global in-store music service market due to the region's businesses increasingly investing in licensed and rights-cleared music to avoid legal complications. Moreover, there is a growing emphasis on technology integration to create holistic in-store experiences, incorporating music, lighting, and digital signage. Data-driven insights are being leveraged to fine-tune music selections and understand customer behavior.

Key Players

The "Global In-Store Music Service Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Usen Corporation, Mood Media, PlayNetwork, Imagesound, Brandtrack, TouchTunes, Open Ear Music, Soundreef, Ambie Music Ltd., Pandora Media Inc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • In July 2023, TouchTunes, the largest in-venue interactive music and entertainment platform in the United States has partnered with superstar Toby Keith for the launch of the exclusive artist-curated playlist, "Toby Keith Presents: Made In America," which is now available on TouchTunes jukeboxes nationwide and through their industry-leading jukebox mobile app, just in time for the Independence Day holiday weekend.
  • In July 2023, Crafted the perfect playlist for Rosa's Thai 15th birthday celebrations. For Rosa's 15th birthday celebrations, Open Ear Music's talented curator, Stephen Gomberg, was tasked with curating the perfect soundtrack
  • In March 2023, With the acquisition of Vibenomics, the leading provider of in-store ad network technology and services, Mood Media increased its offering of in-store solutions. Deeper insights for advertisers, more opportunities for brands to earn money, and increased consumer engagement and analytics at the point of sale are all made possible by combining Mood Media's breadth and scale as the top provider of in-store experiences with Vibenomics' unique technological position in on-premise media solutions.
  • In September 2022, Usen-Next Group established Usen Square Kobe, a workplace and showroom where clients can view and interact with the cutting-edge retail DX. Usen Square, which includes Usen Square Nagaoka and Usen Square Matsuyama, will act as the information-dissemination hub for shop DX. The cafe's decor and features mimic the operations of a physical store, and the layout was created to make it simpler to visualize retail operations.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 MARKET DEFINITION
  • 1.2 MARKET SEGMENTATION
  • 1.3 RESEARCH TIMELINES
  • 1.4 ASSUMPTIONS
  • 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

  • 2.1 DATA MINING
    • 2.1.1 SECONDARY RESEARCH
    • 2.1.2 PRIMARY RESEARCH
    • 2.1.3 SUBJECT MATTER EXPERT ADVICE
    • 2.1.4 QUALITY CHECK
    • 2.1.5 FINAL REVIEW
  • 2.2 DATA TRIANGULATION
  • 2.3 BOTTOM-UP APPROACH
  • 2.4 TOP-DOWN APPROACH
  • 2.5 RESEARCH FLOW
  • 2.6 DATA SOURCES

3 EXECUTIVE SUMMARY

  • 3.1 GLOBAL IN-STORE MUSIC SERVICE MARKET OVERVIEW
  • 3.2 GLOBAL IN-STORE MUSIC SERVICE ECOLOGY MAPPING
  • 3.3 GLOBAL IN-STORE MUSIC SERVICE ABSOLUTE MARKET OPPORTUNITY
  • 3.4 GLOBAL IN-STORE MUSIC SERVICE MARKET, BY TYPE (USD MILLION)
  • 3.5 GLOBAL IN-STORE MUSIC SERVICE MARKET, BY APPLICATION (USD MILLION)
  • 3.6 GLOBAL IN-STORE MUSIC SERVICE MARKET, BY GEOGRAPHY(USD MILLION)
  • 3.7 FUTURE MARKET OPPORTUNITIES
  • 3.8 MARKET ATTRACTIVENESS
  • 3.9 GLOBAL MARKET SPLIT

4 MARKET OUTLOOK

  • 4.1 GLOBAL IN-STORE MUSIC SERVICE MARKET EVOLUTION
  • 4.2 GLOBAL IN-STORE MUSIC SERVICE MARKET OUTLOOK
  • 4.3 MARKET DRIVERS
    • 4.3.1 ENHANCING CUSTOMER EXPERIENCE
    • 4.3.2 BRAND IDENTITY AND DIFFERENTIATION
    • 4.3.3 TECHNOLOGICAL ADVANCEMENTS
    • 4.3.4 DATA-DRIVEN DECISION MAKING
    • 4.3.5 EXPANSION OF RETAIL CHAINS AND BUSINESS
  • 4.4 RESTRAINTS
    • 4.4.1 COPYRIGHT AND LICENSING COMPLEXITY
  • 4.5 OPPORTUNITIES
    • 4.5.1 PERSONALIZATION AND AI-DRIVEN SOLUTIONS
  • 4.6 PORTER'S FIVE FORCES ANALYSIS
    • 4.6.1 THREAT OF NEW ENTRANTS
    • 4.6.2 THREAT OF SUBSTITUTES
    • 4.6.3 BARGAINING POWER OF SUPPLIERS
    • 4.6.4 BARGAINING POWER OF BUYERS
    • 4.6.5 INTENSITY OF COMPETITIVE RIVALRY
  • 4.7 VALUE CHAIN ANALYSIS
  • 4.8 PRICING ANALYSIS

5 MARKET, BY TYPE

  • 5.1 OVERVIEW
  • 5.2 STREAMING MEDIA SERVICE
  • 5.3 AUDIO EQUIPMENT

6 MARKET, BY APPLICATION

  • 6.1 OVERVIEW
  • 6.2 RETAIL STORES
  • 6.3 CAFES AND RESTAURANTS
  • 6.4 LEISURE PLACES & HOTELS
  • 6.8 OTHERS

7 MARKET, BY GEOGRAPHY

  • 7.1 OVERVIEW
  • 7.2 NORTH AMERICA
  • 7.3 EUROPE
  • 7.4 ASIA PACIFIC
  • 7.5 LATIN AMERICA
  • 7.6 MIDDLE EAST & AFRICA

8 COMPETITIVE LANDSCAPE

  • 8.1 OVERVIEW
  • 8.2 COMPANY MARKET RANKING ANALYSIS
  • 8.3 COMPETITIVE MARKET SHARE
  • 8.4 COMPANY REGIONAL FOOTPRINT
  • 8.5 COMPANY INDUSTRY FOOTPRINT
  • 8.6 ACE MATRIX
    • 8.6.1 ACTIVE
    • 8.6.2 CUTTING EDGE
    • 8.6.3 EMERGING
    • 8.6.4 INNOVATORS

9 COMPANY PROFILES

  • 9.1 USEN CORPORATION
    • 9.1.1 COMPANY OVERVIEW
    • 9.1.2 COMPANY INSIGHTS
    • 9.1.3 SEGMENT BREAKDOWN
    • 9.1.4 PRODUCT BENCHMARKING
    • 9.1.5 KEY DEVELOPMENTS
  • 9.2 MOOD MEDIA
    • 9.2.1 COMPANY OVERVIEW
    • 9.2.2 COMPANY INSIGHTS
    • 9.2.3 PRODUCT BENCHMARKING
  • 9.3 PLAYNETWORK, INC.
    • 9.3.1 COMPANY OVERVIEW
    • 9.3.2 COMPANY INSIGHTS
    • 9.3.3 PRODUCT BENCHMARKING
    • 9.3.4 KEY DEVELOPMENTS
    • 9.3.5 WINNING IMPERATIVES
    • 9.3.6 CURRENT FOCUS & STRATEGIES
    • 9.3.7 THREAT FROM COMPETITION
    • 9.3.8 SWOT ANALYSIS
  • 9.4 IMAGESOUND LIMITED
    • 9.4.1 COMPANY OVERVIEW
    • 9.4.2 COMPANY INSIGHTS
    • 9.4.3 PRODUCT BENCHMARKING
  • 9.5 BRANDTRACK
    • 9.5.1 COMPANY OVERVIEW
    • 9.5.2 COMPANY INSIGHTS
    • 9.5.3 PRODUCT BENCHMARKING
  • 9.6 TOUCHTUNES
    • 9.6.1 COMPANY OVERVIEW
    • 9.6.2 COMPANY INSIGHTS
    • 9.6.3 PRODUCT BENCHMARKING
    • 9.6.4 KEY DEVELOPMENTS
  • 9.7 OPEN EAR MUSIC
    • 9.7.1 COMPANY OVERVIEW
    • 9.7.2 COMPANY INSIGHTS
    • 9.7.3 PRODUCT BENCHMARKING
  • 9.8 SOUNDREEF
    • 9.8.1 COMPANY OVERVIEW
    • 9.8.2 COMPANY INSIGHTS
    • 9.8.3 PRODUCT BENCHMARKING
    • 9.6.4 KEY DEVELOPMENTS
    • 9.3.5 WINNING IMPERATIVES
    • 9.3.6 CURRENT FOCUS & STRATEGIES
    • 9.3.7 THREAT FROM COMPETITION
    • 9.3.8 SWOT ANALYSIS
  • 9.9 AMBIE MUSIC LTD.
    • 9.9.1 COMPANY OVERVIEW
    • 9.9.2 COMPANY INSIGHTS
    • 9.9.3 PRODUCT BENCHMARKING
    • 9.6.4 KEY DEVELOPMENTS
  • 9.10 PANDORA MEDIA INC. (SIRIUSXM)
    • 9.9.1 COMPANY OVERVIEW
    • 9.9.2 COMPANY INSIGHTS
    • 9.9.3 PRODUCT BENCHMARKING