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美国视讯市场洞察
市场调查报告书
商品编码
1769034

美国视讯市场洞察

Video Insights USA
出版日期: | 出版商: Futuresource Consulting Ltd. | 英文 32 Pages | 商品交期: 请询问到货日

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简介目录

本报告回顾了整个美国视讯娱乐市场，并评估了该行业持续数位转型过程中的影响因素和驱动因素。关键领域涵盖票房、订阅视讯点播（SVoD）、订阅付费电视、广告视讯点播（AVoD）、交易影片、电子销售（电影和电视）、iVoD（电影）和付费电视视讯点播（CVoD）、DVD 和蓝光（出售和租赁）。此外，报告还提供了2020年的详细市场资料以及2027年的预测。

本报告是一份关于全球家庭视讯市场的综合洞察报告的一部分，本报告涵盖澳洲、比利时、巴西、加拿大、中国、丹麦、芬兰、法国、德国、印度、义大利、日本、墨西哥、荷兰、挪威、波兰、俄罗斯、韩国、西班牙、瑞典、英国和美国。

市场趋势：

Futuresource 的追踪显示，2024年对美国市场来说是艰难的一年，消费者支出将年减 0.7%，至 1,370亿美元。

2025年已过半，市场依然强劲，预计2025年消费者支出将年增 3.0%。在串流媒体服务和票房收入成长的推动下，预计支出将成长至 1,410亿美元。

儘管交易型数位内容仅占娱乐市场的3%，但随着优质内容的持续发行，交易型数位内容也将再次推动成长。随着家庭支出减少，付费电视将继续受到 "剪线" 的影响。长期预测显示，到2029年，美国市场规模将达到 1,500亿美元。

研究领域

  • 美国家庭视讯市场现况、规模与趋势
  • 消费性电子硬体概览
  • 视讯市场预测
  • 优质串流影音竞争格局
  • AVoD 市场规模
  • AVoD 市场占有率
  • BVoD 行销
  • 家庭视讯市场占有率
  • SVoD 市场成长
  • SVoD 市场占有率
  • 付费电视展望
  • 交易型影片趋势

知道吗？

Futuresource 已在国际视讯市场追踪、研究和咨询方面拥有超过 30年的经验。本报告是一系列针对特定国家/地区的市场洞察报告之一，目的是为企业提供消费者视讯市场的完整图景。

本报告特别适合消费视讯市场及相关产业的公司：

  • 内容提供者、广播公司及其供应商
  • 中介机构与供应链公司
  • 硬体、基础设施和服务供应商
  • 内容与消费性电子市场策略师、行销人员与销售人员
  • 对相关娱乐产业有兴趣的公司
  • 投资者

目录

  • 全面的PDF报告
  • 执行摘要
  • 专家对视讯产业格局的评估
  • 线上视频，涵盖电子销售（电影和电视）、iVoD（电影）、订阅线上视频（SVoD）和广告视频（AVoD）
  • 付费电视视讯（VoD）和 CVoD
  • 实体家庭视频，包括 DVD 和蓝光光碟的销售和租赁
  • 付费电视，涵盖有线电视每月订阅以及卫星电视订阅费
  • 票房收入
  • 市场预测仅针对正版市场，不包括盗版内容。成人内容也不包括在内。
  • 提供随附的Excel 电子表格。
简介目录

This report reviews the overall video entertainment market in USA and assesses the impactors and drivers as the sector continues its digital evolution. Key areas covered include, box office, subscription video on demand (SVoD), subscription Pay-TV, advertising VoD (AVoD), transactional video, electronic sell-through (movie and TV), iVoD(movie) and Pay-TV VoD (CVoD) and DVD & Blu-ray (sell-through and rental). Plus detailed market data is provided from 2020 with forecasts to 2027.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

Market Trends:

Futuresource tracking showed a tough year for the US market with a slight decline in consumer spend in 2024, coming in at $137 billion, down 0.7% year-on-year.

Halfway through 2025 and the market is looking stronger, with an expected uplift for the year at 3.0%. Spending is expected to increase to $141 billion, with growth being driven by streaming services and increased admissions at the box office.

Whilst just 3% share of the entertainment market, Transactional digital content will also help move the market back to growth, from continuing engagement with Premium releases. Pay-TV continues to be affected by cord-cutting as households cut back on spend. Long-range outlook will see the US market hit $150 billion by 2029.

Areas Explored:

  • Current performance, sizing and trends within the USA home video market
  • CE hardware overview
  • Video market forecasting
  • The competitive environment for premium streaming video
  • AVoD market size
  • AVoD market share
  • BVoD marketing
  • Home video market share
  • SVoD market growth
  • SVoD market share
  • Pay-TV outlook
  • Trends in transactional video

Did you know?

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

  • Content providers, broadcasters and their suppliers
  • Intermediaries and supply chain companies
  • Hardware, infrastructure and service providers
  • Content and CE market strategists, marketing and sales professionals
  • Companies with interests in adjacent entertainment sectors
  • Investors

Table of Contents

  • Comprehensive PDF report
  • Executive summary
  • Expert assessment of the video industry landscape
  • Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
  • Pay-TV VoD and CVoD
  • Physical home video, covering DVD and Blu-ray sell-through and rental
  • Subscription Pay-TV covering monthly cable and satellite TV subscription fees
  • Box office
  • Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
  • Accompanying Excel spreadsheets are provided