大英国协运动会(2022年)- 后活动分析

BBC广播的2022年大英国协运动会的观众数为2860万人，串流为5710万次。与此同时，今年的活动销售了150万张票，比英国所召开的其他英联邦运动会大量地销售。

本报告提供大英国协运动会的赞助商组合，电视台，赏金，观众动员，票销售等，介绍着大会概要。也包含2022年大英国协运动会的赞助商的相关分析，及这些契约的一部分相关的估计年度价值。还有也包含大会的广播，票销售，永续的案例研究。

目录

目录

• 简介
• 摘要整理
• 简介
• 电视台

第1章 英国的大英国协运动会的电视台的明细

第2章 其他地区的大英国协运动会的明细

• 赞助商

第3章 大英国协运动会的赞助商组合的持续

• 大英国协运动会的最大的合作伙伴

第4章 大英国协运动会的赞助商年度赞助商的明细

• 赏金

第5章 大英国协运动会的赏金明细

• 出席与票务

第6章 大英国协运动会的参加者和票销售的明细

• 永续性

第7章 CSM Live的大英国协运动会的永续主张

附录

An analysis of the recent 2022 Commonwealth Games, which provides insight the event's broadcasters, sponsorship portfolio, prize money, attendance and ticketing

Synospsis

• Tickets started at $9 for children and $16.87 for adults in Birmingham, with a ballot being utilized for the distribution of tickets in the summer of 2021. Additional tickets were sold closer to the event, with special sessions where medals were won started from $24.74.
• 323,000 ticketed spectators visited Alexander Stadium over the course of the event, whilst 173,000 visited Edgbaston for women's cricket. The 2022 Commonwealth Games was streamed a record 57.1 million times on BBC platforms over the course of the event, shattering the figures from the 2018 event, which stood at 9 million streams.
• BBC viewing peaked at 6.6 million people on the third day for the men's and women's 100m backstroke and breaststroke finals. The event's current sponsorship deals are worth an estimated $30.35 million by GlobalData.
• The deal with Severn Trent, Reckitt and EON are the event's biggest deals, which are estimated to be worth $3 million a year by GlobalData and serve as the Games' nature and carbon neutral partner, hygiene partner and energy partner, respectively. Australia and England believe the Commonwealth Games provides a platform to perform to enhance their reputation, providing opportunities for sponsorships.
• Other nations do reward their athletes with prize money, but it is dependent upon the country. India reward gold-medalists with $25,000, whilst Malaysian gold-medalists will take home roughly $2,100. Singapore also have a large prize pool of $259,000 for their medalists.

Key Highlights

A total of 28.6 million people tuned into the 2022 Commonwealth Games on BBC, with the event being streamed a total of 57.1 million times. Alongside this, 1.5 million tickets were sold at the event this year, more than any other Commonwealth Games held in the UK. .

Regarding sponsorship, the 2022 Commonwealth Games had a total of 53 sponsors, which are worth a total of $30.35 million annually.

Scope

• This report provides an overview of the event including a look at the event's sponsorship portfolio, broadcasters, prize money, attendance and ticketing. An analysis of the 2022 Commonwealth Games sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting, ticketing figures and a sustainability case study are also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2022 Commonwealth Games performed, in the sense of both business and popularity.

Table of Contents

Table of Contents

• Introduction
• Executive Summary
• Introduction
• Broadcasters

2022 Commonwealth Games Broadcasters Breakdown in the United Kingdom

2022 Commonwealth Games Breakdown Across the Rest of the World

• Sponsorship

2022 Commonwealth Games Sponsorship Portfolio

2022 Commonwealth Games Sponsorship Portfolio Continued

• The Biggest Commonwealth Games Partners

2022 Commonwealth Games Sponsorship Annual Sponsorship Breakdown

• Prize Money

2022 Commonwealth Games Prize-Money Breakdown

• Attendance and Ticketing

2022 Commonwealth Games Attendance and Ticketing Breakdown

• Sustainability

2022 Commonwealth Games Sustainability Initiative with CSM Live

2022 Commonwealth Games Sustainability Initiative with CSM Live Continued

Appendix

• References
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