数位化 - TrendSights消费者分析:2022年

在一个日益数位化和超连接的世界中，消费者正在将多种技术的使用融入他们的生活和购买行为中。数位化趋势与健康与健康、轻鬆与负担能力、可持续性与道德、个人主义与表达、舒适与不确定性等其他大趋势交织在一起，使数位化的兴起成为更广泛的消费趋势。

本报告提供数位化趋势与消费者趋势的影响调查，阐明被COVID-19强化的数位经济等数位化的主要推动要素，及消费品部门整体的影响。

目录

目录

• 趋势概述
• 趋势分析
• What?
• Why?
• Who?
• How?
• 未来的影响

附录

Digitalization is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It reflects that consumers integrate the use of multiple technologies into their lives and buying behaviors in a hyper-connected society.

Digitalization trends cross over with other mega-trends such as Health & Wellness, Easy & Affordable, Sustainability & Ethics, and Individualism & Expression, as well as Comfort & Uncertainty, underscoring the reality that digital developments impact wider consumer trends. This report explores key drivers of the Digitalization trend, such as the digital economy enhanced by the pandemic, to identify the impact of the trend across the consumer goods sectors.

Scope

• Consumers' online activities have increased significantly during the COVID-19 pandemic. Being online or using online tools for shopping and communication has become essential for many consumers.
• As consumers are 'always on and connected', digitalization has made it imperative for brands to effectively anticipate, manage, and understand consumer needs and expectations across all touchpoints.
• The influence of Digitalization on young and mature consumers shows the most significantly difference. Indeed, some young consumers were born in the digital era, when the speed of technological development was gaining momentum.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

• Trend Snapshot
• Trend Analysis
• What?
• Why?
• Who?
• How?
• Future Implications

Appendix