价值服饰业市场:规模，占有率，趋势分析，各地区，各类别实际成果，不同顶级品牌，2027年为止的预测

Value Apparel Market Size, Share and Trend Analysis by Region and Category Performance, Top Brands and Forecast to 2027

出版日期: 2023年05月31日 | 出版商:

GlobalData | 英文 56 Pages | 订单完成后即时交付

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

2022年，全球服装市场价值规模将增长3.8%，达到2288亿美元。这比大流行前的水平和其他服装价格点高出 15.2%。

2022 年，北美的价值服装支出比大流行前的水平增长了43.2%，因为消费者继续受益于2021 年发放的政府刺激付款和封锁储蓄的增加，而美国的支出由价值领导者塔吉特( Target)、沃尔玛(Walmart) 和Forever 21 推动。

Shein 是价值服装市场的最大赢家，凭藉其极低的价格和广泛的产品范围，其份额在 2019 年至 2022 年间增长了 7.8 个百分点，达到 8.9%，成为新的市场领导者。

一些有价值的参与者已经与设计师、名人或特许经营商建立了合作伙伴关係，以帮助提高品牌知名度并提高他们的信誉，包括Primark 与Greggs 的合作，以及Shein 的系列与Frida Khalo Corporation 的合作。

本报告提供全球价值服饰业市场的相关调查，各地区的趋势，各类别实际成果，顶级品牌，今后的预测等资讯。

This report includes analysis, market forecasts, brands and trends in the Global Value Apparel market 2022-2027 with impact of recent events

Value apparel has gained appeal amid high inflation

Asia Pacific's young population and low inflation rates will drive its outperformance in the forecast period

Shein drives market growth while also taking spend away from more established players

Collaborations and investments in online help boost value brands' credentials

The global value apparel market grew by 3.8% in 2022 to reach $228.8bn, exceeding pre-pandemic levels by 15.2% and outperforming the other apparel price positions.
North America's value apparel spend was up 43.2% on pre-pandemic levels in 2022, as consumers continued to benefit from the government stimulus payments issued in 2021 and enhanced lockdown savings, with spend in the US driven by value leaders Target, Walmart and Forever 21.
Shein is the biggest winner within the value apparel market, with its share rising by 7.8ppts between 2019 and 2022 to 8.9% to become the new market leader, aided by its exceptionally low prices and expansive product ranges.
Several value players have launched partnerships with designers, celebrities or franchises, to help drive brand awareness and boost their credentials, including Primark's collaboration with Greggs, and Shein's collection with the Frida Khalo Corporation.

Gain a comprehensive view of the Value Apparel market and forecasts to 2027
Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of recent events on the value apparel market
Investigate key trends in the Value Apparel market
Understand who the main competitors are in the category and their profiles.