护髮的全球市场:到2027年前的分析

2022年全球护髮市场规模将达796亿美元。预计2022年至2027年该市场将以4.4%的复合年增长率增长，2027年达到988亿美元。就数量而言，预计该领域将从 2022 年的 170 亿件增长到 2027 年的 186 亿件。2022年，全球护髮行业最大的地区是亚太地区，价值占有率为38.9%，其次是美洲，为33.9%。

2022年，洗髮水将成为全球价值和数量最大的品类，占有率分别为42.3%和49%。预计中东和非洲的护髮行业在预测期内的货币复合年增长率将达到 14.7%。2022年全球护髮行业前五名企业的价值占有率为57.1%。该行业以宝洁公司（Procter & Gamble）领先，占 17.8% 的占有率，欧莱雅（L'Oreal）和联合利华（Unilever）紧随其后，分别占 16.1% 和 14% 的占有率。另外两家最大的公司汉高和韦拉国际运营瑞士公司的价值占有率分别为 5.3% 和 3.9%。

全球护髮领域使用最广泛的包装材料是硬质塑料，占比为 57.5%，其次是软包装，占比为 35.4%。瓶子是使用最多的，占 55%。翻盖/按扣是最常用的闭合类型，占销量占有率的 45.1%。2022 年，纸盒折迭主要外装类型占销量占有率为 12.2%。

随着消费者越来越关注头髮健康，他们对护髮产品中天然和植物成分的要求越来越高。消费者正在寻找不含毒素的成分，并避免使用对羟基苯甲酸酯、聚乙烯和丁基羟基苯甲醚等有害化学物质。因此，製造商正在配製含有天然来源且安全的成分的护髮产品。护髮行业有严格的标籤规定，製造商需要生产具有高质量成分的清洁标籤产品。消费者扩大选择提供清晰信息的产品。因此，品牌商正致力于加强包装标籤上的沟通，以提高产品使用的安全性。

本报告提供全球护髮市场相关调查，提供企业和品牌的占有率分析，竞争情形等资讯。

目录

第1章 部门概要

第2章 健康和美容的价值占有率模式的变化

• 健康&美产业整体消费层次的变化，2022年～2027年
• 消费模式的变化的理由

第3章 有希望国的特定

• 风险利润分析为基础10个国家的分析(市场评估，经济发展)
• 社会人口动态要素，管治指标，技术基础设施

第4章 各国的详细分析

• 有希望国的分析
• 今后展望

第5章 竞争情形

• 价值的主要企业- 世界
• 企业和品牌的占有率分析- 世界
• 企业和品牌的占有率分析- 各地区

第6章 竞争情形-市场分析

第7章 自有品牌的市场占有率

• 自有品牌占有率分析，各地区
• 自有品牌占有率分析，不同类别的

第8章 各领域的主要的流通管道

• 主要的流通管道的占有率- 世界水准及地区层级

第9章 主要包装形式

• 钥匙包装的材质和包装的各类型增加分析
• 与封口装置类型primary外包装各类型成长分析

第10章 产业指标的选择

附录

• 定义
• 关于GlobalData

Abstract

Global Haircare sector was valued at $79.6 billion in 2022 and is forecast to record a CAGR of 4.4% during 2022-27, to reach $98.8 billion in 2027. In volume terms, the sector is forecast to grow from 17 billion units in 2022 to 18.6 billion in 2027. Asia-Pacific represented the largest region for the global haircare sector in 2022, with a value share of 38.9%, followed by the Americas with 33.9%.

In 2022, shampoo was the largest category in both value and volume terms globally, with shares of 42.3% and 49%, respectively. The haircare sector in the Middle East and Africa is forecast to record the fastest value CAGR at 14.7% over the forecast period. The top five companies in the global haircare sector together accounted for a value share of 57.1% in 2022. The sector was led by Procter & Gamble, which held a value share of 17.8%, followed by L'Oreal and Unilever with shares of 16.1% and 14%, respectively. The other two leading companies, Henkel and Wella International Operations Switzerland, accounted for value shares of 5.3% and 3.9%, respectively.

Rigid plastics was the most widely used pack material in the global haircare sector, accounting for a 57.5% volume share, followed by flexible packaging with a 35.4% share. Bottle was the most used pack type with a 55% share. Flip/snap top was the most used closure type, accounting for a volume share of 45.1%. The carton - folding primary outer type held a volume share of 12.2% in 2022.

With growing concerns around hair health among consumers, there has been an increase in demand for natural and plant-based ingredients in haircare products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating haircare products using naturally sourced and safe ingredients. The haircare industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

The report "Global Haircare Market Analysis to 2027"provides an overview of current haircare scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global haircare sector, analyzing data from 108 countries. It includes analysis on the following -

• Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
• Change in consumption: Provides an overview of consumption changes in the overall health and beauty industry, including haircare products, over 2017-27 at global and regional levels.
• High-potential countries: Provides risk-reward analysis of the top two high-potential countries in each region based on market assessment, economic development, governance indicators, socio-demographic factors, and technological infrastructure.
• Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries, covering value growth during 2022-27, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis.
• Competitive landscape: Provides an overview of the leading brands at a global and regional level. This section also analyzes the product profile, country-level presence, market share, and the growth of private labels in each region.
• Key distribution channels: Provides an analysis of the leading distribution channels in the global haircare sector in 2022. It covers "dollar stores", variety stores and general merchandise retailers, cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, hypermarkets & supermarkets, parapharmacies/drugstores, health & beauty stores, chemists/pharmacies, direct sellers, and others.
• Packaging analysis*: The report provides percentage share (in 2022) and growth analysis (during 2022-27) for various pack materials, pack types, closures, and primary outer types based on volume sales of haircare products.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

Table of Contents

• Executive Summary

Part 1: Sector Overview

• Current Scenario and Future Outlook
• Global Haircare Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
• Regional Haircare Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
• Key Challenges in the Global Haircare Sector

Part 2: Shift in Health & Beauty Value Share Patterns

• Change in Consumption Levels in the Overall Health & Beauty Industry, 2022-27
• Reasons for Shift in Consumption Patterns

Part 3: Identifying High-Potential Countries

• Analysis of 10 Countries on the Basis of Risk-Reward Analysis (Market Assessment, Economic Development,
• Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)

Part 4: Country Deep-Dive Analysis

• High-Potential Country Analysis
• Future Outlook

Part 5: Competitive Landscape

• Leading Companies by Value - Global
• Company and Brand Share Analysis - Global
• Company and Brand Share Analysis - by Region

Part 6: Competitive Landscape - Market Analysis

Part 7: Market Share of Private Labels

• Private Label Share Analysis by Region
• Private Label Share Analysis by Category

Part 8: Leading Distribution Channels by Sector

• Share of Key Distribution Channels - Global and Regional Levels

Part 9: Key Packaging Formats

• Growth Analysis by Key Pack Material and Pack Type
• Growth Analysis by Closure Type and Primary Outer Type

Part 10: Select Industry Metrics

• Global Patent Filings
• Global Job Analytics
• Global Deals

Appendix

• Definitions
• About GlobalData

List of Tables

List of Tables

• Key categories by value and volume, 2022 vs 2027 - Global
• Key categories by value and volume, 2022 vs 2027 - Asia-Pacific
• Key categories by value and volume, 2022 vs 2027 - Middle East and Africa
• Key categories by value and volume, 2022 vs 2027 - Americas
• Key categories by value and volume, 2022 vs 2027 - Western Europe
• Key categories by value and volume, 2022 vs 2027 - Eastern Europe
• Vietnam: Category share
• Indonesia: Category share
• Indonesia: Consumption by gender
• Indonesia: Consumption by age group
• Indonesia: Consumption by education
• Indonesia: Consumption by degree of urbanization
• Indonesia: Volume share analysis of top 10 cities (%), 2017-22
• Chile: Category share
• Chile: Consumption by gender
• Chile: Consumption by age group
• Chile: Consumption by education
• Chile: Consumption by degree of urbanization
• Chile: Volume share analysis of top three cities (%), 2017-22
• The US: Category share
• The US: Consumption by gender
• The US: Consumption by age group
• The US: Consumption by education
• The US: Consumption by degree of urbanization
• The US: Volume share analysis of top 10 cities (%), 2017-22
• Germany: Category share
• Germany: Consumption by gender
• Germany: Consumption by age group
• Germany: Consumption by education
• Germany: Consumption by degree of urbanization
• Germany: Volume share analysis of top 10 cities (%), 2017-22
• The UK: Category share
• The UK: Consumption by gender
• The UK: Consumption by age group
• The UK: Consumption by education
• The UK: Consumption by degree of urbanization
• The UK: Volume share analysis of top 10 cities (%), 2017-22
• Denmark: Category share
• Denmark: Consumption by gender
• Denmark: Consumption by age group
• Denmark: Consumption by education
• Denmark: Consumption by degree of urbanization
• Denmark: Volume share analysis of top four cities (%), 2017-22
• Czech Republic: Category share
• Czech Republic: Consumption by gender
• Czech Republic: Consumption by age group
• Czech Republic: Consumption by education
• Czech Republic: Consumption by degree of urbanization
• Czech Republic: Volume share analysis of top four cities (%), 2017-22
• Romania: Category share
• Romania: Consumption by gender
• Romania: Consumption by age group
• Romania: Consumption by education
• Romania: Consumption by degree of urbanization
• Romania: Volume share analysis of top eight cities (%), 2017-22
• Saudi Arabia: Category share
• Saudi Arabia: Consumption by gender
• Saudi Arabia: Consumption by age group
• Saudi Arabia: Consumption by education
• Saudi Arabia: Consumption by degree of urbanization
• Leading companies in the global haircare sector (% share by value), 2022
• Key pack material volume share (%), 2022
• Annual volume growth by pack material (%), 2017-27
• Key pack type volume share (%), 2022
• Annual volume growth by pack type (%), 2017-27
• Key closure type volume share (%), 2022
• Annual volume growth by closure type (%), 2017-27
• Key primary outer type volume share (%), 2022
• Annual volume growth by primary outer type (%), 2017-27
• Global health & beauty industry patent filings, 2022
• Health & beauty industry patent filings by leading companies, 2022
• Total health & beauty industry patent filings for key markets, 2022
• Total job postings in health & beauty industry by company, 2022
• Job postings in health & beauty industry by theme, 2022
• Deals in health & beauty industry by geography, 2022

List of Figures

List of Figures

• Change in consumption value levels in overall health & beauty industry, 2022-27
• Change in consumption levels in overall health & beauty industry - Asia-Pacific, 2017-27
• Change in consumption levels in overall health & beauty industry - Middle East and Africa, 2017-27
• Change in consumption levels in overall health & beauty industry - Americas, 2017-27
• Change in consumption levels in overall health & beauty industry - Western Europe, 2017-27
• Change in consumption levels in overall health & beauty industry - Eastern Europe, 2017-27
• Identifying high-potential countries, risk-reward analysis - Asia-Pacific
• Identifying high-potential countries, risk-reward analysis - Middle East and Africa
• Identifying high-potential countries, risk-reward analysis - Americas
• Identifying high-potential countries, risk-reward analysis - Western Europe
• Identifying high-potential countries, risk-reward analysis - Eastern Europe
• Indonesia: Volume share analysis of top 10 cities by category (%), 2022
• Chile: Volume share analysis of top three cities by category (%), 2022
• The US: Volume share analysis of top 10 cities by category (%), 2022
• Germany: Volume share analysis of top 10 cities by category (%), 2022
• The UK: Volume share analysis of top 10 cities by category (%), 2022
• Denmark: Volume share analysis of top four cities by category (%), 2022
• Czech Republic: Volume share analysis of top four cities by category (%), 2022
• Romania: Volume share analysis of top four cities by category (%), 2022
• Top five companies' shares by brand (in value terms) in global haircare sector, 2022
• Top five companies' shares by brand (in value terms) in Asia-Pacific haircare sector, 2022
• Top five companies' shares by brand (in value terms) in Middle East and Africa haircare sector, 2022
• Top five companies' shares by brand (in value terms) in Americas haircare sector, 2022
• Top five companies' shares by brand (in value terms) in Western European haircare sector, 2022
• Top five companies' shares by brand (in value terms) in Eastern European haircare sector, 2022
• Key brands - conditioner, 2022
• Key brands - hair colorants, 2022
• Key brands - hair loss treatments, 2022
• Key brands - perms & relaxers, 2022
• Key brands - shampoo, 2022
• Key brands - styling agents, 2022
• Private label value and share by region, 2017-22
• Private label value sales ($ million) and share (%) by category, 2022
• Leading distribution channels by region (% share by value), 2022