感官享受 - 消费者趋势分析(2023年)

感官享受是 GlobalData 作为 TrendSights 系列消费者洞察研究一部分的八个大趋势之一。探索消费者对品质、多样性和沈浸式消费体验不断增长的期望。

消费者对产品品质的看法正在发生不可否认的变化。消费者开始更加重视体验，使体验变得更加熟悉和令人嚮往，尤其是在全球化和数位化让社会接受更广泛的感受和影响的情况下。在许多方面，经验已成为新的地位货币。

本报告调查和分析了消费者在感官享受方面的趋势，并提供了策略提示，以帮助未来的决策和新产品开发。

目录

• TrendSights:感官享受
• 趋势概述
• 趋势的分析
• 什么
• 为何
• 谁
• 怎么
• 要点与其影响
• 接下来会发生什么事？
• 联络处

Abstract

Sensory & Indulgence is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It explores consumers' ever-expanding expectations of quality, variety, and immersive consumption experiences.

There are ongoing and undeniable shifts in how consumers perceive the quality of a product. Consumers are attaching greater value to experiences, especially as globalization and digitalization opens up society to an even broader range of sensations and influences, in turn making them more accessible and desirable. As such, experiences have in many ways become the new status currencies.

Scope

• Value-conscious consumers are still highly likely to seek superior quality over low prices.
• The lines between beauty and home care are blurring as consumers seek new ways to incorporate wellbeing into their lives.
• Younger consumers are most likely to prioritize out-of-home indulgences despite the increased cost-of-living.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

• TrendSights: Sensory & Indulgence
• Trend Snapshot
• Trend Analysis
• What?
• Why?
• Who?
• How?
• Take-Outs and Implications
• What Next?
• Contact us