感官享受：TrendSights 分析 (2024)

随着全球化和数位化的发展，买家可以接触到更多各个类别的概念、想法和进步，从而增加了对更多感官产品和服务的需求和好奇心。製造商正在模糊不同类别之间的界限，并引入人工智慧和扩增实境 (AR) 等新技术发展，为数位空间带来感官维度。

本报告探讨了附加体验、沉浸式活动或以感官为中心的产品开发如何越来越受欢迎，以帮助购物者摆脱日常生活的无聊。此外，我们还分析了品牌如何尝试新的添加剂成分、创新配方和沈浸式活动，以提供消费者想要的多感官体验。

范围

• 年轻的消费者群体尤其以体验为导向，从物质主义转向沉浸式体验、极简主义和感官活动。
• 所有类别的优质产品的需求都适用于所有消费群体，儘管较年长的人群可能更关注必需品而不是奢侈品。
• 无聊、充满压力的生活方式以及单调的日常生活促使消费者寻求不寻常且独特的产品选择。

目录

• TrendSights：感官享受
• 趋势快照
• 趋势分析
• 什么
• 为什么
• 谁
• 如何
• 要点及其意义
• 接下来会发生什么事？
• 联络我们

TrendSights Analysis 2024: Sensory & Indulgence explores how goods with added experiences, immersive activities or sensory-focused developments are gaining popularity as buyers are escaping the boredom of everyday life. Moreover, it analyses how brands are experimenting with new added ingredients, innovative formulas and immersive events to give consumers the demanded multi-sensory experiences.

As globalization and digitalization progress, buyers are exposed to many concepts, ideas, and advancements in all categories, which drive their demand and curiosity for more sensory-rich products and services. Manufacturers are blurring the boundaries between various categories and implementing new technological developments such as artificial intelligence (AI) or augmented reality (AR) to bring the sensory aspect even to digital spaces.

Scope

• Younger consumer groups are particularly experience-driven, as they trade up materialism for immersive experiences, minimalism, and sensory stimulating activities.
• While older generations might be more focused on necessities rather than indulgences, the demand for premium options in all categories applies to every consumer group.
• Boredom, stressful lifestyles, and everyday-life monotony motivate consumers to seek unusual and unique product options.

Reasons to Buy

• Learn how the ever-evolving spending habits and consumer priorities always feature demand for the enjoyable.
• Explore why engaging all senses and interacting with a product on a more sensory level can be more important to some individuals than its practicality or price.
• Identify the drivers and inhibitors of the Sensory & Indulgence mega-trend, and understand the reasons why modern consumers are increasingly trading practical consumer goods for new sensory experiences.

Table of Contents

Table of Contents

• TrendSights: Sensory & Indulgence
• Trend Snapshot
• Trend Analysis
• What?
• Why?
• How?
• Who?
• Takeaways and Implications
• What Next?
• Contact us