舒适度/不确定度 - 消费者趋势分析 (2023)

"舒适与不确定性" 是 GlobalData 在 TrendSights 系列中涵盖的大趋势之一。

舒适和不确定性大趋势认识到，由于生活和周围世界的压力和不确定性不断增加，消费者重视安全、传统、简单和安心。这与老式手工艺传统的复兴有关，一切都是当地的以及对变革的普遍谨慎，反过来又促使消费者更加偏好熟悉和信任的品牌和产品。

本报告审视和分析了舒适/不确定性消费者趋势，并深入了解其重要性、影响、品牌和製造商如何利用这些趋势以及未来前景。

目录

• TrendSights 分析 (2023)：舒适度/不确定性
• 趋势概述
• 趋势的分析
• 什么
• 为何
• 怎么
• 谁
• 要点与其影响
• 接下来会发生什么事？
• 联络处

Abstract

"Comfort & Uncertainty" is one of the mega-trends that GlobalData covers as part of our TrendSights series . The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

The Comfort & Uncertainty mega-trend recognizes that consumers value safety, tradition, simplicity, and reassurance due to rising stress and uncertainty in their lives and the world around them. This is linked to a resurgence in old-fashioned craft traditions, all things local, and general caution towards change, in turn driving a greater preference for familiar brands and products that consumers know and trust.

Scope

• Since the pandemic, the world's socioeconomic structures have evolved, creating disruption and uncertainty in consumers' lives. In response they are seeking control through cautious purchasing, favoring familiar brands.
• Consumers face unprecedented economic upheaval regarding the cost-of-living crisis. This is driving people to seek more reliable and familiar products with an emphasis on supporting local communities and businesses while also spending more time at home to save money.

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into - or challenge - current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.

Table of Contents

Table of Contents

• TrendSights Analysis 2023: Comfort & Uncertainty
• Trend Snapshot
• Trend Analysis
• What?
• Why?
• How?
• Who?
• Take-outs and Implications
• What Next?
• Contact Us