个人主义和表现- 消费者趋势分析，2023年

消费者愿意为直接符合他们需求的产品支付更多费用。由于消费者希望根据自己的个性和价值观做出选择，对个人化商品的需求很高，尤其是在具有财务意识的个人中。这一趋势的主要推动力是社会人口结构的变化，着眼于消费者如何透过更个人化的解决方案来证明价值，以及消费者如何在个人和环境福祉方面做出更明智的选择。

个人主义与表达关注以 "自我" 的需求和目标为中心的消费者情绪。当今的消费者比以往任何时候都更加个人主义，并感觉更有能力影响所需的改变；现代社会的发展鼓励自我表达，为消费品公司提供 "与身分相关" 的产品，让消费者感觉更个人化。

本报告提供消费领域的个人主义与表达趋势进行了广泛的洞察和分析，为运营商创造了新的障碍和机会。报告包括：趋势快照，解释趋势所在以及涵盖哪些子趋势深入探讨这一趋势正在发生的事情、为什么会发生以及它发生在谁身上；研究公司如何驾驭这一趋势；以及品牌的未来展望。

目录

• 趋势网站:个人主义和表现
• 趋势概述
• 趋势分析
• 什么
• 为何
• 如何
• 谁
• 要点与其影响
• 接下来会发生什么事？
• 咨询方式

Abstract

"Individualism & Expression" published by GlobalData provides extensive insight and analysis of the Individualism & Expression trend in the consumer sector, creating new obstacles and opportunities for operators. The report includes: a trend snapshot explaining where the trend lies and what sub trends are covered; a deep dive into what is happening around this trend, why it is happening and who it is happening to; a look into how companies are navigating this trend; and a future outlook for brands.

Individualism & Expression focuses on the consumer sentiment that centers around the needs and goals of the "self". Consumers today are more individualistic than ever before and feel more empowered to influence desired change; developments in modern society encourage self-expression, creating opportunities for consumer goods companies to offer "identity-related" products that can feel more personal to consumers.

Scope

• Consumers are willing to pay more for products that are directly aligned with their needs.
• The demand for personalized goods is high, driven by consumers' desire to align choices with their personalities and values, especially among financially conscious individuals.
• The main drivers for this trend are socio-demographic shifts, looking at how consumers can justify value through more personalized solutions, and how consumers are making wiser choices with regards to personal and environmental wellbeing.

Reasons to Buy

• Consumer insight focused analysis of the Individualism & Expression trend in the consumer sector and what it means for operators as well as the market as a whole.
• Learn about core drivers of the market shifts and how these are likely to play out in the future from a consumer insight perspective.
• Relevant case studies will allow readers to learn from and apply lessons discovered from key developments in the market.

Table of Contents

Table of Contents

• TrendSights: Individualism & Expression
• Trend Snapshot
• Trend Analysis
• What?
• Why?
• How?
• Who?
• Take-Outs and Implications
• What Next?
• Contact Us