计划衝动购买为食品和饮料品牌带来的机会

计划性购买和衝动性购买的交叉点是“计划性衝动性购买”，它反映了商店基于必需品的购买和计划外决策的要素。

本报告提供了消费品产业的研究和分析，探讨了计画性衝动购买的机会及其对食品和饮料品牌和零售商的意义。

范围

• 传统的衝动购买受到便利商店产业混乱的影响。
• 网上购物的兴起鼓励人们更深思熟虑地进行购买，而不是衝动购买。
• 快速商务改变了网路衝动购买的可能性。

目录

• "有计划的衝动购买" 为食品和饮料品牌带来的机会
• 什么
• 为什么
• 谁
• 如何
• 下一步是什么？

附录

Abstract

This report explores how impulse shopping is evolving in a digital shopping landscape.

Sitting at the intersection of planned and impulse shopping behaviors are "planned impulse" purchases, which reflect elements of need-based purchasing as well as unplanned decisions in-store. This report explores opportunities in planned impulse purchasing, and the implications for both food and drink brands and retailers.

Scope

• Traditional impulse shopping has been impacted by disruption to the c-store industry.
• The rise in online shopping facilitates more considered, less impulsive purchases.
• Quick commerce has transformed the potential of online impulse shopping.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

• What opportunities do "planned impulse" occasions offer food and drinks brands?
• What?
• Why?
• Who?
• How?
• What's next?

Appendix