新颖性和实验性 - 2023 年消费者趋势分析

该品牌以不寻常的风味组合吸引消费者。 例如，McDonald's印度公司正在透过调酒活动推出创新的非酒精饮料。

此外，冰淇淋品牌Haagen-Dazs利用日本本土风味创造出独特的配方。 对于品牌来说，探索新的方式来吸引产品的感官（而不仅仅是味道）非常重要。 品牌也正在探索新颖的质地，例如Frito-Lay和Meiji，为消费者提供感官体验。

消费者生活在一个更多元文化的社会，因此有更多种类的食物选择。 这是消费者尝试新颖质地和口味的关键驱动力。 包装消费品、食品服务和零售业的大多数类别都在新颖性和实验性方面呈现成长。 2018-2022年期间，食品从趋势投资中获得的回报最多，而非酒精饮料的成长最快。

本报告研究了消费者的新颖性和实验性趋势，研究了快速变化的消费品市场中的新机会和威胁，并深入了解了未来潜在的消费者行为。

目录

目录

第 1 章 TrendSights：新颖性与实验性

• 趋势摘要
• 摘要
• 为什么
• 如何
• 未来展望

第 2 章附录

Abstract

"Novel & Experimental" is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

Brands are engaging with consumers with unusual flavor combinations. For example, McDonald's India is launching novel non-alcoholic beverage varieties

through its Mixology campaign and ice cream brand Haagen-Dazs utilizing local flavors in Japan to create unique formulations. It is important for brands to explore new ways of involving the five senses in products, not only taste. Brands are also exploring novel textures such as Frito Lay and Meiji to offer consumers sensory experiences.

Scope

• Consumers are exposed to a wider variety of ingredient choices due to living in a more multi-cultural society. This is a vital driver for consumers to try novel textures and flavors.
• Most categories in packaged consumer goods, foodservice, and retail are showing growth in the Novel & Experimental trend.
• During the 2018-22 period, food received the most revenue from trend investment and non-alcoholic beverages showed the highest growth.

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into-or challenge-current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.

Table of Contents

Table of Contents

1. TrendSights: Novel & Experimental

• Trend Overview
• What?
• Why?
• How?
• What next?

2. Appendix