全球线上服装市场（~2027）

Global Online Apparel Market to 2027

出版日期: 2023年12月28日 | 出版商:

GlobalData | 英文 64 Pages | 订单完成后即时交付

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简介目录

儘管疫情后商店重新开业减缓了线上服装销售的成长，但 2022 年的消费额仍保持在 5,388 亿美元，比 2019 年的水平高出 44.2%。预计2023年市场将进一步成长4.0%，2022年至2027年复合年增长率为6.5%。儘管中东和非洲目前是最小的市场，但预计其线上服装成长率最高，2023年市场成长率为16.0%，2023年至2027年复合年增长率为13.2%。到 2027 年，纯线上公司的成长速度预计将快于多通路公司，因为它们通常拥有更好的技术能力和更好的交付选择。特别是，Shein 的快速成长使其线上服装市场份额从 2021 年到 2023 年估计增加了 2.1 个百分点，达到 4.9%，超过了最大零售商亚马逊和最大品牌耐吉。

线上销售成长持续强劲，预计 2022 年至 2027 年复合年增长率为 6.5%。亚太地区将超越美洲成为最大的线上服装市场。 Shein 的快速成长使其成为线上服装市场的顶级品牌和零售商。

本报告分析了 2027 年之前线上服装市场的历史和预测数据。它概述了主要趋势以及按地区和类别组别划分的销售趋势。它还揭示了线上服装品牌及其当前的竞争格局。

Abstract

This report offers an analysis of both the historic and forecast data of the online apparel market through 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the online apparel brands and their current competitive position.

Even though the reopening of stores post-pandemic has slowed down the growth of online apparel sales, spend remained 44.2% higher than 2019 levels in 2022 at $538.8bn. The market is projected to have grown a further 4.0% in 2023, with a CAGR of 6.5% forecast between 2022 and 2027, aided by easing inflation and retailers' ongoing investments in their online propositions. Though it is currently the smallest market, the Middle East and Africa is forecast to experience the strongest online apparel growth, with the market rising by 16.0% in 2023 and expected to grow at a CAGR of 13.2% between 2023 and 2027. Online specialists are expected to grow at a faster rate than multichannel players out to 2027, as they often have greater technological capabilities and superior delivery options. This is particularly driven by the meteoric rise of Shein, which has seen its online apparel market share rise by an estimated 2.1ppts between 2021 and 2023 to reach 4.9%, overtaking Amazon as the biggest retailer and Nike as the biggest brand.