全球服装租赁市场：2027 年趋势

在消费者意识增强的推动下，2023年全球服饰租赁市场规模预计将成长33.0%，较2019年成长52.4%。 欧洲是租赁市场成长最快的地区，预计2023年至2027年市占率将激增7.0个百分点。 这是由 HURR 和 My Wardrobe HQ 等专业参与者的实力以及许多推出自己的租赁服务的传统参与者所推动的。 由于北美是一个相对成熟的市场，而拉丁美洲表现不佳，预计 2023 年至 2027 年间美洲的占有率下降幅度最大。

根据英国消费者的说法，租用服装比购买新的更划算，消费者特别有兴趣为活动租用通常只穿一次的特殊服装。负担得起是最大的选择动机。

近年来，越来越多的零售商和品牌开始采取独特的租赁方案，虽然这些举措不太可能产生可观的收入，但它们可以为品牌提供更好的永续发展资质和相关性。

市场成长仍面临一些障碍。 要让消费者相信租赁的好处还有很长的路要走，45.5% 没有租赁服装的英国购物者表示他们更愿意拥有该物品。

租赁最受奢侈品牌和高端品牌欢迎，29.0% 的英国租屋者表示，租赁让他们能够得到一些他们无法直接购买的东西。

本报告调查了全球服装租赁市场，并提供了市场概述、到 2027 年的市场成长预测、区域趋势、消费者趋势和主要公司概况。

目录

执行摘要

全球服装租赁市场的主要趋势

• 租赁平台使产品种类多样化并扩大吸引力
• 主流品牌推出专业平台与服务的租赁
• 各品牌正在尝试店内租赁服务，以减少合身障碍
• 全球服装租赁市场：到 2027 年市场规模
• 全球服装租赁市场：2017-2027 年
• 全球服装租赁市场：到 2027 年按地区划分的表现
• 全球服装租赁市场占有率：2017-2027 年（按地区）
• 全球十大服装租赁市场：2017-2027 年
• 全球服装租赁市场：到 2027 年的表现（按类别）
• 2017 年、2023 年、2027 年全球服饰租赁市占率（按类别）
• 全球服装租赁市场：2017-2027 年（按子类别）

消费者洞察

• 按人口特征和地区划分的全球服装租赁意向
• 英国最受欢迎的租赁服装款式
• 推动英国服装租赁市场发展的因素
• 英国服装租赁市场的抑制因素
• 竞争格局：公司简介
• 特色公司：HURR
• 特色公司：按轮换
• 特色公司：Nuuly
• 特色公司：Gwynnie Bee

附录

The Global Apparel Rental Market to 2027 report offers comprehensive insight and analysis of the global apparel rental market, including market sizes and forecasts for 48 countries, with regional and category breakdowns. It provides detailed analysis of the key trends shaping the market, and the leading companies in apparel rental.

In 2023, the global apparel rental market is expected to have grown 33.0%, sitting 52.4% above 2019 levels, driven by increased consumer awareness. Europe is forecast to be the rental market's fastest growing region, with its share of the market expected to jump by 7.0ppts between 2023 and 2027, fuelled by the high number of traditional players launching their own rental services, as well as the strength of specialists such as HURR and My Wardrobe HQ. The Americas' share of the market is expected to fall the most between 2023 and 2027, due to a relatively established market in North America, and weak engagement in Latin America.

Scope

Affordability represents the biggest incentive for renting apparel according to UK consumers, as it works out more cost-effective than buying items brand new, especially as consumers mainly choose to rent special outfits for events that they would only wear once.

An increasing number of retailers and brands have begun launching their own rental propositions in recent years, and though these initiatives are unlikely to drive significant revenue, it allows brands to improve their sustainability credentials and relevance.

There remain several inhibitors for growth in the market. 45.5% of UK shoppers that did not rent apparel said this was due to their preference for owning items, showing there is a long way to go to convince consumers on the benefits of renting.

Rental is most popular for luxury and premium brands, with 29.0% of UK renters stating that renting allowed them access to something they could not afford to buy outright.

Reasons to Buy

Understand what is behind the outperformance of the apparel rental market, and the differentiation between categories.

Learn about the geographical differences in the way consumers shop for apparel rental, and which are the key countries driving growth in the market.

Identify what makes the leading rental players successful and how you could integrate this within your own business.

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

KEY TRENDS IN THE GLOBAL APPAREL RENTAL MARKET

• Rental platforms diversify their product offerings to widen appeal
• Mainstream brands launch rental with specialist platforms and services
• Brands experiment with in-store rental services to alleviate fit barriers
• GLOBAL APPAREL RENTAL MARKET: MARKET SIZE TO 2027
• Global Apparel Rental Market, 2017-2027
• GLOBAL APPAREL RENTAL MARKET: REGIONAL PERFORMANCE TO 2027
• Global Apparel Rental Market Share by Region 2017-2027
• Top 10 Global Apparel Rental Markets 2017-2027
• GLOBAL APPAREL RENTAL MARKET: CATEGORY PERFORMANCE TO 2027
• Share of Global Rental Market by Category, 2017, 2023 & 2027
• Global Apparel Rental Market by Sub-Category 2017-2027

CONSUMER INSIGHTS

• Global Intentions to Rent Apparel by Demographic and Region
• UK Most Popular Apparel Styles Rented
• UK Apparel Rental Drivers
• UK Apparel Rental Inhibiters
• COMPETITIVE LANDSCAPE: COMPANY PROFILES
• Company in Focus: HURR
• Company in Focus: By Rotation
• Company in Focus: Nuuly
• Company in Focus: Gwynnie Bee

APPENDIX

• Apparel Rental Market by Country
• DEFINITIONS, METHODOLOGY & CONTACTS

List of Tables

List of Tables

• Rental Market Value by Country ($ bn) 2017, 2022, 2023 & 2027 with Forecast Growth ($ bn) and CAGR (%) 2023-2027

List of Figures

List of Figures

• Global Apparel Rental Market Value 2017, 2023, 2027 (£ bn) with Five-Year CAGR (%)
• Global Apparel Rental Market Value (£ bn) 2017-2027, Annual Growth (%)
• Global Apparel Rental Market by Region (%), 2017, 2023 & 2027
• Top 10 Global Apparel Rental Markets by Value ($ m), 2017, 2023 & 2027 and 2023-2027 CAGR (%)
• Global Apparel Rental Market by Category Share (%), 2017, 2023 & 2027
• Global Apparel Rental Market Sub-Category by Value 2017-2027
• Percentage of consumers that had already, or intended to rent apparel in 2023, globally and by region
• Most Popular Apparel Styles Rented in the UK
• Reasons that UK Consumers Rented Apparel
• Reasons that UK Consumers Did Not Rent Apparel