全球男士洗护用品产业的机会（2024年）

Opportunities in the Global Male Toiletries Sector 2024

出版日期: 2024年03月28日 | 出版商:

GlobalData | 英文 155 Pages | 订单完成后即时交付

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简介目录图表

2023年全球男士洗护用品市场规模为179亿美元，预计2028年将达210亿美元，2023-2028年复合年增长率为3.2%。从数量来看，该产业预计将从 2023 年的 46 亿件成长到 2028 年的 51 亿件。2023年，全球男士洗护用品产业最大的地区将是美洲，价值占有率为44.5%，其次是西欧，占28.9%。到2023年，男士抛弃式刮鬍刀和刀片将成为全球价值和数量最大的品类，分别占63.8%和75.7%的占有率。亚太地区的男士洗护用品产业预计在预测期内实现最快的复合年增长率，达到 4.8%。

随着消费者健康意识的增强，男士洗护产品对天然和植物成分的需求不断增加。消费者正在寻找不含毒素的成分，并避免使用对羟基苯甲酸酯、月桂醇聚醚硫酸钠和硫酸盐等有害化学物质。因此，製造商正在开发采用安全、天然成分的男士洗护产品。男士洗护用品行业有严格的标籤规定，要求製造商生产采用优质成分的清洁标籤产品。消费者扩大选择提供清晰资讯的产品。因此，品牌商正致力于加强包装标籤上的讯息沟通，以提高产品使用的安全性。

本报告审视了全球男士洗护用品产业，分析了区域产业规模、成长动力、最新趋势和未来限制。

执行摘要
部门概况
当前状况和未来前景
全球男士洗护用品产业概况－成长因素、最新发展及未来限制因素有哪些
该地区男士洗护产品概览－成长因素、最新发展和未来限制因素有哪些
全球男士洗护产品领域的主要课题
C&T金额占比格局变化
整个C&T产业货币消费水准变化（2023-2028年）
消费方式改变的原因
确定具有高潜力的国家：依区域
基于风险收益分析的10个国家分析
（市场评估、经济发展、社会人口因素、治理指标、技术基础设施）
国家详细信息
高潜力国家分析
未来展望
竞争环境
主要公司（数量）-世界
主要公司及品牌占有率分析-世界
主要企业及品牌占有率分析：依地区
竞争格局-市场分析
自有品牌市占率
自有品牌占有率分析：依地区划分
自有品牌占有率分析：依类别
主要分销管道
主要通路的占有率－全球/区域层面
主要包装形式
成长分析：主要包装材料，依包装类型
成长分析：依闭合类型和主要外部类型
产业指标
世界专利申请
全球职位分析
世界贸易

附录

简介目录图表

Product Code: GDCG240020GS

The global male toiletries sector was valued at $17.9 billion in 2023 and is forecast to record a CAGR of 3.2% during 2023-28, reaching $21 billion in 2028. In volume terms, the sector is forecast to grow from 4.6 billion units in 2023 to 5.1 billion units in 2028. The Americas represented the largest region for the global male toiletries sector in 2023, with a value share of 44.5%, followed by Western Europe with 28.9%. In 2023, men's disposable razors & blades was the largest category in both value and volume terms globally, with shares of 63.8% and 75.7%, respectively. The male toiletries sector in Asia-Pacific is set to record the fastest value CAGR at 4.8% over the forecast period.

Provides an overview of current male toiletries scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing health and wellness among consumers, there has been an increase in demand for natural and plant-based ingredients in male toiletries products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, Sodium laureth sulfate, and sulfates. As a result, manufacturers are formulating male toiletries products using naturally sourced and safe ingredients. The male toiletreis industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global male toiletries sector, analyzing data from 108 countries. It includes analysis on the following -

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.

Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including male toiletries products, over 2018-28 at global and regional levels.

High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.

Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.

Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.

Key distribution channels: Provides an analysis of the leading distribution channels in the global male toiletries sector in 2023. It covers "dollar stores", variety stores and general merchandise retailers, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, and others.

Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of male toiletries products.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region

The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Executive Summary
Sector Overview
Current Scenario and Future Outlook
Global Male Toiletries Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
Regional Male Toiletries Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
Key Challenges in the Global Male Toiletries Sector
Shift in C&T Value Share Patterns
Change in Value Consumption Levels in the Overall C&T Industry, 2023-28
Reasons for Shift in Consumption Patterns
Identifying High-Potential Countries by Region
Analysis of 10 Countries on the Basis of Risk-Reward Analysis
(Market Assessment, Economic Development, Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)
Country Deep Dive
High-Potential Country Analysis
Future Outlook
Competitive Environment
Leading Companies by Value - Global
Leading Companies and Brands Share Analysis - Global
Leading Companies and Brands Share Analysis by Region
Competitive Landscape - Market Analysis
Market Share of Private Labels
Private Labels' Share Analysis by Region
Private Labels' Share Analysis by Category
Key Distribution Channels
Share of Key Distribution Channels - Global and Regional Level
Key Packaging Formats
Growth Analysis by Key Pack Material and Pack Type
Growth Analysis by Closure Type and Primary Outer Type
Select Industry Metrics
Global Patent Filings
Global Job Analytics
Global Deals

Appendix

Definitions
About GlobalData

简介目录图表

List of Tables

Change in value share levels in the overall C&T industry, 2023-28
Change in consumption levels - Asia-Pacific, 2018-28
Change in consumption levels - MEA, 2018-28
Change in consumption levels - The Americas, 2018-28
Change in consumption levels - Western Europe, 2018-28
Change in consumption levels - Eastern Europe, 2018-28
Identifying high-potential countries, risk-reward analysis - Asia-Pacific
Identifying high-potential countries, risk-reward analysis - MEA
Identifying high-potential countries, risk-reward analysis - The Americas
Identifying high-potential countries, risk-reward analysis - Western Europe
Identifying high-potential countries, risk-reward analysis - Eastern Europe
Australia: Volume share analysis of top eight cities by category (%), 2023
Japan: Volume share analysis of top 10 cities by category (%), 2023
Mexico: Volume share analysis of top 10 cities by category (%), 2023
Peru: Volume share analysis of top nine cities by category (%), 2023
UK: Volume share analysis of top 10 cities by category (%), 2023
Austria: Volume share analysis of top five cities by category (%), 2023
Romania: Volume share analysis of top eight cities by category (%), 2023
Hungary: Volume share analysis of top five cities by category (%), 2023
Top five companies' shares by brand (in value terms) in global male toiletries sector, 2023
Top five companies' shares by brand (in value terms) in Asia-Pacific male toiletries sector, 2023
Top five companies' shares by brand (in value terms) in MEA male toiletries sector, 2023
Top five companies' shares by brand (in value terms) in the Americas male toiletries sector, 2023
Top five companies' shares by brand (in value terms) in Western European male toiletries sector, 2023
Top five companies' shares by brand (in value terms) in Eastern European male toiletries sector, 2023
Key brands - aftershaves & colognes, 2023
Key brands - men's disposable razors & blades, 2023
Key brands - post-shave cosmetics - men's, 2023
Key brands - pre-shave cosmetics - men's, 2023
Private label's value and share by region, 2018-23
Private label's value and share by category, 2023
Leading distribution channels by region (% share by value), 2023