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市场调查报告书
商品编码
1642655
2025-2033 年按产品、类型、配销通路和地区分類的男性洗漱用品市场报告Male Toiletries Market Report by Product, Type, Distribution Channel, and Region 2025-2033 |
2024年,全球IMARC Group盥洗用品市场规模达274亿美元。男性可支配收入和消费能力的不断增长,尤其是在发展中地区,对方便、省时的美容解决方案的需求不断增长,以及对可持续性和道德消费主义的日益重视,是推动市场的一些主要因素。
男性洗护用品是指一系列专为男性美容需求设计和销售的个人护理产品。这些产品满足男士卫生、美容和自我护理习惯的各个方面。它们包括刮鬍膏、须后乳液、鬍鬚油、洁面乳、沐浴露、除臭剂、头髮定型产品以及古龙水或香水。刮鬍膏和须后乳液对于实现平滑、无刺激的刮鬍至关重要,而鬍鬚油则有助于维护和滋养脸部毛髮。洁面乳旨在清洁和恢復皮肤活力,而沐浴露则旨在有效清洁整个身体。除臭剂可提供全天清新和防臭效果,而髮胶、髮蜡或润髮油等定型产品则有助于打造理想的髮型。古龙水或香水被用作点睛之笔,以增强整体气味。
男性可支配所得和消费能力的成长主要推动全球市场。随着经济繁荣和家庭收入增加,男性有更多的财力可用于购买个人护理产品。凭藉更高的购买力,他们有能力投资于具有卓越品质、性能和功效的优质产品。同时,快速的城市化、繁忙的工作日程和快节奏的生活方式导致对方便、省时的美容解决方案的需求更高。此外,对永续性和道德消费主义的日益重视正在影响市场。优先考虑永续包装、使用天然有机成分并采用生态意识製造实践的品牌正在赢得男性消费者的青睐。对永续产品(例如可回收包装、可再填充容器和不含有害化学物质的产品)的需求是另一个促进成长的因素。此外,电子商务和线上零售通路的快速扩张正在创造积极的市场前景。
社会规范的转变
一个重要的市场驱动因素是社会规范的改变和男性气质概念的演变。这使得人们对男性美容的态度发生了显着的变化,因为男性现在更加重视自己的外表并投资于个人护理产品。这种文化转变是由越来越重视自我保健、性别角色的变化以及媒体和名人的影响等因素所推动的。因此,对护肤、护髮和美容产品的需求和公司正在推出特别适合男性个人需求和品味的产品,以利用这一趋势,从而实现利润丰厚的成长。
数位和社群媒体的影响力不断上升
数位和社群媒体平台日益增长的影响力是另一个重要的市场驱动力。随着社群媒体的出现,男性不断接触到宣扬理想化男性气质的图像和讯息。这对男性的打扮习惯产生了深远的影响,因为男性努力实现网路上描绘的完美外表和打扮标准。 YouTube 和 Instagram 等平台催生了男性美容影响者和内容创作者,他们分享美容技巧、产品评论和护肤程序。这种接触教育并赋予男性更好地照顾自己外表的能力,从而导致产品需求不断增长。品牌也认识到社群媒体在吸引男性消费者方面的力量,并利用这些平台进行有针对性的行销活动来推动销售。
新兴男士个人护理行业
男士个人护理行业的快速成长正在刺激产品需求。随着男性美容变得更加主流,专门针对男性消费者的品牌和产品数量不断增加。此外,该行业已发展到提供各种专业产品,包括刮鬍膏、鬍鬚护理产品、定型髮胶和专为男士喜好量身订製的香水。这一因素扩大了消费者的选择并加剧了竞争,从而导致产品创新和配方改进。此外,这些产品可以透过各种分销管道(包括线上平台和实体店)轻鬆获得,使男性可以轻鬆获得这些产品,从而进一步为市场做出贡献。
The global male toiletries market size reached USD 27.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 34.4 Billion by 2033, exhibiting a growth rate (CAGR) of 2.35% during 2025-2033. The growing disposable income and spending power among men, especially in developing regions, the growing demand for convenient and time-saving grooming solutions, and the rising emphasis on sustainability and ethical consumerism are some of the major factors propelling the market.
Male toiletries refer to a range of personal care products specifically designed and marketed for men's grooming needs. These products cater to various aspects of men's hygiene, grooming, and self-care routines. They include shaving cream, aftershave lotions, beard oils, facial cleansers, body washes, deodorants, hair styling products, and colognes or perfumes. Shaving cream and aftershave lotions are crucial for achieving a smooth and irritation-free shave, while beard oils help maintain and nourish facial hair. Facial cleansers are formulated to cleanse and rejuvenate the skin, and body washes are meant to cleanse the entire body effectively. Deodorants provide all-day freshness and odor protection, while hair styling products like gels, waxes, or pomades help achieve desired hairstyles. Colognes or perfumes are used as a finishing touch to enhance one's overall scent.
The growth in disposable income and spending power among men majorly drives the global market. As economies prosper and household incomes rise, men have more financial resources to spend on personal care products. With higher purchasing power, they can afford to invest in premium products that offer superior quality, performance, and efficacy. Along with this, rapid urbanization, hectic work schedules, and a fast-paced lifestyle have led to a higher demand for convenient and time-saving grooming solutions. In addition, the growing emphasis on sustainability and ethical consumerism is influencing the market. Brands that prioritize sustainable packaging, use natural and organic ingredients, and adopt eco-conscious manufacturing practices are gaining traction among male consumers. The demand for sustainable products, such as recyclable packaging, refillable containers, and products free from harmful chemicals, is acting as another growth-inducing factor. Furthermore, the rapid expansion of e-commerce and online retail channels is creating a positive market outlook.
Shifting Social Norms
One significant market driver is the shifting social norms and evolving concept of masculinity. This is creating a noticeable change in attitudes towards male grooming as men are now more conscious about their appearance and invest in personal care products. This cultural shift is driven by factors, such as growing emphasis on self-care, changing gender roles, and the influence of media and celebrities. As a result, the demand for skincare, hair care, and grooming products and companies are introducing goods that are especially suited to men's individual wants and tastes in order to capitalize on this trend, thereby experiencing lucrative growth.
Rising Influence of Digital and Social Media
The growing influence of digital and social media platforms is another significant market driver. With the advent of social media, men are exposed to a constant stream of images and messages promoting an idealized version of masculinity. This has had a profound impact on male grooming habits, as men strive to achieve the flawless looks and grooming standards portrayed online. Platforms, such as YouTube and Instagram have given rise to male beauty influencers and content creators who share grooming tips, product reviews, and skincare routines. This exposure has educated and empowered men to take better care of their appearance, leading to a growing product demand. Brands have also recognized the power of social media in reaching male consumers and are leveraging these platforms for targeted marketing campaigns to drive sales.
Emerging Men's Personal Care Industry
The rapid growth of the men's personal care industry is catalyzing the product demand. As men's grooming becomes more mainstream, there has been a rise in the number of brands and products specifically catering to male consumers. Also, the industry has evolved to offer a wide range of specialized products, including shaving creams, beard care products, hair styling gels, and fragrances tailored to men's preferences. This factor has expanded consumer choices and fueled competition, leading to product innovation and improved formulations. Furthermore, the easy availability of these products through various distribution channels, including online platforms and brick-and-mortar stores, has made them easily accessible to men, further contributing to the market.
Deodorants
Haircare Products
Skincare Products
Shower Products
Deodorants dominate the market
The industry is experiencing significant growth, and one of the key market drivers for deodorant products in this sector. This the due to the increasing focus on personal grooming and hygiene among men. In recent years, there has been a cultural shift with men becoming more conscious of their appearance and investing in self-care products. Deodorants, specifically designed for men, cater to their unique needs, providing long-lasting freshness and odor protection. Additionally, the introduction of innovative and diverse product offerings, including different fragrances, formulations, and packaging, also contributes to the market growth, as men seek personalized and tailored options.
In addition, the growing emphasis on men's grooming and personal style, leading to increased awareness of haircare is positively influencing the market. Men are becoming more conscious of their hair health, styling options, and the importance of using specialized products. The influence of social media and celebrities has played a significant role in promoting different hairstyles and trends among men, further fueling the demand for haircare products.
Mass Products
Premium Products
Mass products dominate the market
Affordability and accessibility are key factors driving the demand for mass products in this industry. Men are opting cost-effective options that offer good quality and functionality due to their lower price points, which help to cater to a wider consumer base and attract those who prioritize value for money. Along with this, the convenience factor plays a significant role in the popularity of mass products. Men often prefer to purchase their toiletries from easily accessible retail outlets, such as supermarkets and drugstores, where mass products are readily available. The wide distribution network and extensive shelf presence of mass brands make them easily accessible to consumers, further driving their market demand.
Apart from this, the increasing focus on personal grooming and self-care among men is catalyzing demand for high-end, luxurious products that offer an elevated experience. Premium products are often associated with superior quality, unique formulations, and indulgent ingredients that cater to the discerning preferences of male consumers. In confluence with this, the desire for exclusivity and prestige plays a significant role in driving the demand for premium products. .
Supermarkets and Hypermarkets
Pharmacies
Specialty Stores
Departmental Stores
Others
Supermarkets and hypermarkets dominate the market
Supermarkets and hypermarkets play a crucial role as distribution channels in the industry, driven by the convenience and one-stop shopping experience offered by supermarkets and hypermarkets. These retail outlets provide a comprehensive selection of including deodorants, haircare, skincare, and grooming products, making it easier for men to find and purchase their preferred items. Additionally, the competitive pricing and promotional offers available in supermarkets and hypermarkets make them an attractive choice for cost-conscious male consumers. These outlets often provide competitive prices and discounts, making the products more affordable and appealing.
On the other hand, pharmacies serve as a significant distribution channel in the industry, driven by several market drivers. Pharmacies offer a range of products that cater to specific male needs, such as dermatologically tested skincare solutions or specialized haircare for specific concerns. In addition, the expertise and guidance provided by pharmacists contribute to the popularity of pharmacies as distribution channels. Moreover, pharmacies are often conveniently located within communities and offer extended operating hours, making them easily accessible to male consumers.