全球个人卫生用品市场分析及预测（至2028年）

预计2023年全球个人卫生产业市场规模将达638亿美元，2028年将达782亿美元，2023年至2028年复合年增长率为4.2%。 2023 年最大的地区是美洲，价值份额为 41.5%，其次是亚太地区，占 27.8%。 2023年，肥皂将成为最大的类别，占全球销售额的35.8%，紧随其后的是止汗剂和除臭剂，占35.5%。 在所有类别中，预计 2023 年至 2028 年止汗剂和除臭剂的价值复合年增长率最快，达到 4.7%。

消费者对健康和保健的兴趣日益浓厚，对个人卫生产品中天然和植物成分的需求也随之增加。 消费者正在寻找无毒成分，并避免使用有害化学物质，如对羟基苯甲酸酯、月桂醇聚醚硫酸钠和硫酸盐。 这促使製造商推出使用天然和安全成分的个人卫生产品。 消费者越来越多地选择提供清晰资讯的产品。 因此，品牌致力于加强包装标籤上的沟通，以提高产品使用的安全性。

本报告考察了全球个人卫生用品市场，并提供了每个地区的市场规模、成长动力、最新趋势和未来限制因素等资讯。

目录

• 执行摘要
• 部门概览
• 现况与未来展望
• 全球个人卫生产业概况 - 成长因素、最新发展和未来限制因素有哪些
• 该地区个人卫生概况 - 成长因素、最新发展和未来限制因素有哪些
• 全球个人卫生领域的主要挑战
• C&T 金额份额模式的变化
• 整个C&T产业货币消费水准变化（2023-2028年）
• 消费模式改变的原因
• 确定具有高潜力的国家：按区域
• 根据风险报酬分析对 10 个国家进行分析（市场评估、经济发展、社会人口因素、治理指标、技术基础设施）
• 国家/地区详细信息
• 高潜力国家分析
• 未来展望
• 竞争环境
• 主要公司（数量）- 全球
• 主要公司和品牌的份额分析 - 世界
• 主要公司和品牌的份额分析：按地区
• 竞争格局 - 市场分析
• 自有品牌市占率
• 自有品牌份额分析：按地区划分
• 自有品牌份额分析：依类别
• 主要分销管道
• 主要通路的份额 - 全球/区域层面
• 主要包装格式
• 成长分析：主要包装材料（依包装类型）
• 成长分析：依封闭类型和主要外部类型
• 主要行业指标
• 世界专利申请
• 世界就业分析
• 世界贸易

附录

Global Personal Hygiene Market Analysis and Forecast to 2028

The global personal hygiene sector was valued at $63.8 billion in 2023 and is forecast to record a CAGR of 4.2% during 2023-28, to reach $78.2 billion in 2028. The Americas represented the largest region in the sector in 2023, with a value share of 41.5%, followed by Asia-Pacific with 27.8%. In 2023, soap was the largest category, accounting for 35.8% of overall global value sales, closely followed by anti-perspirants & deodorants at 35.5%. Among all the categories, anti-perspirants & deodorants is set to record the fastest value CAGR during 2023-28, at 4.7%.

Provides an overview of current personal hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Due to growing health and wellness concerns among consumers, there has been an increase in demand for natural and plant-based ingredients in personal hygiene products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, Sodium laureth sulfate, and sulfates. This has led manufacturers to formulate personal hygiene products using naturally sourced and safe ingredients. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global personal hygiene sector, analyzing data from 108 countries. It includes analysis on the following -

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.

Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including personal hygiene products, over 2018-28 at global and regional levels.

High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.

Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.

Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.

Key distribution channels: Provides an analysis of the leading distribution channels in the global personal hygiene sector in 2023. It covers "dollar stores", variety stores and general merchandise retailers, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, and others.

Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of personal hygiene products.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region

The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

Table of Contents

• Executive Summary
• Sector Overview
• Current Scenario and Future Outlook
• Global Personal Hygiene Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
• Regional Personal Hygiene Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
• Key Challenges in the Global Personal Hygiene Sector
• Shift in C&T Value Share Patterns
• Change in Value Consumption Levels in the Overall C&T Industry, 2023-28
• Reasons for Shift in Consumption Patterns
• Identifying High-Potential Countries by Region
• Analysis of 10 Countries on the Basis of Risk-Reward Analysis
• (Market Assessment, Economic Development, Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)
• Country Deep Dive
• High-Potential Country Analysis
• Future Outlook
• Competitive Environment
• Leading Companies by Value - Global
• Leading Companies and Brands Share Analysis - Global
• Leading Companies and Brands Share Analysis by Region
• Competitive Landscape - Market Analysis
• Market Share of Private Labels
• Private Labels' Share Analysis by Region
• Private Labels' Share Analysis by Category
• Key Distribution Channels
• Share of Key Distribution Channels - Global and Regional Level
• Key Packaging Formats
• Growth Analysis by Key Pack Material and Pack Type
• Growth Analysis by Closure Type and Primary Outer Type
• Select Industry Metrics
• Global Patent Filings
• Global Job Analytics
• Global Deals

Appendix

• Definitions
• About GlobalData