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个人卫生用品市场规模、份额和成长分析（按产品类型、价格分布、用户性别、性别、分销管道和地区划分）—产业预测（2026-2033 年）

市场调查报告书

商品编码

1898473

个人卫生用品市场规模、份额和成长分析（按产品类型、价格分布、用户性别、性别、分销管道和地区划分）—产业预测（2026-2033 年）

Personal Hygiene Market Size, Share, and Growth Analysis, By Product Type (Soaps, Hand Sanitizers), By Pricing (Mass Products, Premium Products), By Usability, By Gender, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月24日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，个人卫生用品市场规模将达到 6,160.9 亿美元，到 2025 年将达到 6,395 亿美元，到 2033 年将达到 8,618.3 亿美元，预测期（2026-2033 年）的复合年增长率为 3.8%。

全球个人卫生用品市场正稳步成长，这主要得益于消费者对健康、清洁和整体福祉日益增长的关注。该市场涵盖了满足各种卫生需求的各类产品，包括口腔清洁用品、护肤、头髮护理和女性用卫生用品。人们越来越意识到个人卫生用品在疾病预防和提升生活品质方面的重要作用，这是推动市场成长的关键因素。其他促成因素包括可支配收入的增加、都市化的加快、生活方式的改变以及美容和健康文化的兴起。各大品牌正透过产品开发和行销不断创新，以满足消费者不断变化的需求，尤其是在电子商务通路方面。随着卫生成为日常生活的重要组成部分，永续性也变得越发重要，企业纷纷推出环保产品，积极应对监管和环境方面的挑战。

个人卫生用品市场驱动因素

人们越来越意识到个人卫生用品在保障整体健康和福祉方面的重要作用，这是推动市场发展的主要动力。随着个人健康意识的增强，对不仅有助于预防疾病，还能促进清洁和支持自我护理习惯的产品需求日益增长。这种卫生意识的提高促使消费者寻求有效的解决方案，包括干洗手剂、消毒剂和其他相关产品。因此，这一趋势凸显了消费者对个人卫生用品日益增长的关注，并影响着那些将自身健康和福祉放在首位的消费者的购买决策。

限制个人卫生市场发展的因素

由于严格的法规和安全标准旨在确保产品功效和消费者安全，个人卫生用品市场面临巨大的挑战。製造商往往难以满足这些要求，尤其是在寻求添加创新成分或开发新配方时。不合规可能导致产品召回、法律纠纷、品牌形象受损。因此，这些障碍对该领域的企业构成了重大製约，阻碍了它们推出新产品并在不断变化的市场环境中保持竞争力。

个人卫生用品市场趋势

随着消费者越来越重视产品的安全、永续性和环保责任等价值观，个人护理市场正显着转向使用清洁、天然的成分。人们对合成化学物质的负面健康影响的认识不断提高，推动了对采用植物萃取物、有机成分和低添加剂配方的个人保健产品的强劲需求。品牌正透过强调成分采购和配方流程的透明度来适应消费者这种不断变化的心态。这一趋势不仅推动了行业创新，也促进了一种兼顾功效和消费者健康的全方位个人护理理念。

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较
主要企业简介
- 宝洁公司（美国）
- 联合利华（英国）
- 强生公司（美国）
- 金佰利公司（美国）
- 高露洁棕榄（美国）
- 利洁时集团（英国）
- 拜尔斯道夫（德国）
- 欧莱雅（法国）
- 资生堂（日本）
- Essity（瑞典）
- 汉高（德国）
- 花王株式会社（日本）
- 葛兰素史克（英国）
- Edgewell Personal Care（美国）
- Church & Dwight（美国）
- 狮王株式会社（日本）
- 安丽（美国）
- 雅芳产品（英国）
- 科蒂公司（美国）
- 戈德瑞消费品（印度）

结论与建议

简介目录

Product Code: SQMIG30L2179

Personal Hygiene Market size was valued at USD 616.09 Billion in 2024 and is poised to grow from USD 639.5 Billion in 2025 to USD 861.83 Billion by 2033, growing at a CAGR of 3.8% during the forecast period (2026-2033).

The global personal hygiene market is witnessing consistent growth, driven by an increasing consumer focus on health, cleanliness, and overall well-being. This market includes a wide array of products catering to various hygiene needs, such as oral care, skincare, hair care, and feminine hygiene. Heightened awareness regarding personal hygiene's role in disease prevention and quality of life is a significant factor propelling this growth. Contributing elements include rising disposable incomes, urbanization, evolving lifestyles, and an expanding beauty and wellness culture. Brands are innovating in product development and marketing to meet shifting consumer demands, particularly through e-commerce channels. Sustainability is becoming key, with companies introducing eco-friendly options and responding to regulatory and environmental challenges, as hygiene becomes a fundamental aspect of daily life.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personal Hygiene market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personal Hygiene Market Segments Analysis

Global Personal Hygiene Market is segmented by Product Type, Pricing, Usability, Gender, Distribution Channel and region. Based on Product Type, the market is segmented into Soaps, Hand Sanitizers, Bath and Shower Products, Face Care Products, Feminine Hygiene Products, Incontinence Garments, Disinfectants, Masks, Gloves, Stretchable Caps, Antimicrobial Wipes and Other Products. Based on Pricing, the market is segmented into Mass Products and Premium Products. Based on Usability, the market is segmented into Disposable and Reusable. Based on Gender, the market is segmented into Unisex, Male and Female. Based on Distribution Channel, the market is segmented into Hospital Pharmacies, Supermarkets and Hypermarkets, Online Stores and Pharmacies, Convenience Stores and Retail Pharmacies and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personal Hygiene Market

The growing recognition of the vital role that personal hygiene plays in ensuring overall health and wellness is a major force propelling the market forward. As individuals become more health-focused, there is a rising demand for products that not only help prevent illnesses but also enhance cleanliness and support self-care routines. This heightened consciousness surrounding hygiene has led consumers to seek out effective solutions, including hand sanitizers, disinfectants, and other related products. Consequently, this trend underscores the increasing commitment to personal hygiene, influencing the purchasing decisions of consumers who prioritize their health and well-being.

Restraints in the Personal Hygiene Market

The personal hygiene market faces significant challenges due to the strict regulations and safety standards imposed to guarantee product effectiveness and consumer safety. Manufacturers often struggle to comply with these requirements, particularly when they seek to incorporate innovative ingredients or develop new formulations. Failure to adhere to these regulations can result in product recalls, legal complications, and potential harm to brand reputation. Consequently, these obstacles can serve as substantial restraints for companies operating in this sector, hindering their ability to launch new products and maintain competitiveness within an evolving market landscape.

Market Trends of the Personal Hygiene Market

The personal hygiene market is experiencing a significant shift towards clean and natural ingredients, as consumers increasingly prioritize products that reflect their values of safety, sustainability, and environmental responsibility. This growing awareness of the adverse health effects associated with synthetic chemicals is prompting a strong demand for personal care options that incorporate botanical extracts, organic components, and minimal additives. Brands are adapting to this evolving consumer mindset by emphasizing transparency in ingredient sourcing and formulation processes. This trend is not only fostering innovation within the industry but also promoting a holistic approach to personal hygiene that emphasizes both efficacy and consumer well-being.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis

Global Personal Hygiene Market Size by Product Type & CAGR (2026-2033)

Market Overview
Soaps
Hand Sanitizers
Bath and Shower Products
Face Care Products
Feminine Hygiene Products
Incontinence Garments
Disinfectants
Masks
Gloves
Stretchable Caps
Antimicrobial Wipes
Other Products

Global Personal Hygiene Market Size by Pricing & CAGR (2026-2033)

Market Overview
Mass Products
Premium Products

Global Personal Hygiene Market Size by Usability & CAGR (2026-2033)

Market Overview
Disposable
Reusable

Global Personal Hygiene Market Size by Gender & CAGR (2026-2033)

Market Overview
Unisex
Male
Female

Global Personal Hygiene Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Hospital Pharmacies
Supermarkets and Hypermarkets
Online Stores and Pharmacies
Convenience Stores and Retail Pharmacies
Offline

Global Personal Hygiene Market Size & CAGR (2026-2033)

North America (Product Type, Pricing, Usability, Gender, Distribution Channel)
- US
- Canada
Europe (Product Type, Pricing, Usability, Gender, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Pricing, Usability, Gender, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Pricing, Usability, Gender, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Pricing, Usability, Gender, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Procter & Gamble (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essity (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GlaxoSmithKline (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Godrej Consumer Products (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments