世界童装市场（~2028）

由于高通膨，2023年全球童装市场规模仅成长3.5%，导致全球销售仅成长2.7%，其中西欧和北美销量下降。亚太市场是预测期内成长最快的地区，在强劲的经济扩张、都市化、通膨率下降和人口成长的推动下，其占有率预计将从2023年的27.0%上升至2028年的29.4%。促成因素。相较之下，由于出生率较低以及通货膨胀对消费者支出的影响，欧洲和美洲预计将失去地区占有率。凭藉其全球影响力、实惠且流行的产品系列以及强大的特许经营合作伙伴关係，价值品牌 Primark 在童装市场的占有率持续增加，从 2021 年到 2023 年增加了 0.3 个百分点。

本报告调查了全球童装市场，分析了截至2027年全球童装市场的表现数据和预测。它提供了主要趋势的概述，以及依地区和类别组别划分的销售额。也介绍了全球童装品牌及其当前的竞争格局。

目录

• 执行摘要
• 全球童装市场主要趋势
• 促进因素和抑制因素
• 提高童装的可持续性和耐用性
• 一系列专门的运动服，可满足您孩子的积极生活方式。
• 成人服装製造商进入市场以满足父母不断变化的需求
• 成功策略
• 2028 年全球市场规模
• 到 2028 年，依通路划分的绩效
• 到 2028 年的表现（依地区）
• 到 2028 年的表现（依类别）
• 消费者洞察
• 竞争格局：市场占有率和品牌概况
• 2021-2023年十大品牌
• 推荐品牌：Primark
• 推荐品牌：Old Navy
• 特色品牌：Mayoral
• 特色品牌：Petit Bateau 和 Justice
• 推荐品牌
• 调查方法
• 询问

This report offers an analysis of both the historic and forecast data of the global childrenswear market through 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the global childrenswear brands and their current competitive position.

The childrenswear market experienced growth of just 3.5% in 2023 due to high inflation, resulting in a mere 2.7% increase in volumes globally and a decline in volumes in Western Europe and North America. Asia-Pacific market will be the fastest-growing region in the forecast period, with its share forecast to rise from 27.0% in 2023 to 29.4% in 2028, driven by strong economic expansion, urbanization, lower inflation rates, and a growing population. In contrast, Europe and the Americas are expected to lose regional shares due to declining birth rates and the inflationary impact on consumer spending. Value player Primark continues to win share within the childrenswear market, rising 0.3ppts between 2021 and 2023, thanks to its global expansion, affordable and on-trend ranges, and strong franchise collaborations.

Scope

• Economic pressures will continue to restrain childrenswear growth in 2024
• The online channel will outperform in the forecast period, driven by digital developments
• Brands with affordable, on-trend childrenswear ranges win parental appeal

Reasons to Buy

• Gain a comprehensive view of the Global Childrenswear Market to 2028
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the global childrenswear market
• Investigate key trends in the global childrenswear market
• Understand who the main competitors are in the category and their profiles.

Table of Contents

Table of Contents

• Executive Summary
• Key Trends in the Global Childrenswear Market
• Drivers & Inhibitors
• Boosting sustainability and longevity within childrenswear
• Specialist sportswear ranges to cater to children's active lifestyles
• Adult clothing players enter the market to meet evolving parental demands
• Strategies for success
• Global Market Size to 2028
• Channel Performance to 2028
• Regional Performance to 2028
• Category Performance to 2028
• Consumer Insights
• Competitive Landscape: Market Shares & Brand Profiles
• Top 10 Brands 2021-2023
• Brands in Focus: Primark
• Brands in Focus: Old Navy
• Brands in Focus: Mayoral
• Brands in Focus: Petit Bateau and Justice
• Brands to Watch
• Methodology
• Contact Us

List of Tables

• Global Boyswear and Girlswear Market Value by Product Segments ($ bn), 2018, 2023, 2024 & 2028 with CAGR (%) 2023-2028

List of Figures

• Global Childrenswear Market Value, 2018, 2023 & 2028 ($ bn) with five-year CAGR (%)
• Global Childrenswear Market Value ($ bn) 2018-2028, and Annual Growth (%)
• Global Childrenswear Market Volume (units bn) 2018-2028, and Annual Growth (%)
• Share of Global Childrenswear Market by Price Positioning (%), 2018, 2023 & 2028
• Share of Global Clothing Market by Subsector (%), 2018, 2023 & 2028
• Global Childrenswear Online Market ($ bn) and Online Penetration (%), 2018-2028
• Channel Shares (%) within the Global Childrenswear Market, 2018, 2023 & 2028
• Share of Global Childrenswear Market by Region (%) 2018, 2023 & 2028
• Top 10 Global Childrenswear Markets by Value ($ bn), 2018, 2023, 2024 & 2028
• Top 10 Global Childrenswear Markets by CAGR (%) 2023-2028
• Global Childrenswear Segments by Value ($ bn), 2018, 2023, 2024 & 2028 with CAGR (%) 2023-2028
• Consumers who purchased childrenswear in the last 12 months
• Categories purchased by clothing shoppers
• UK Consumers - Childrenswear Purchase Drivers
• UK Consumers - Childrenswear Clothing Inspirations
• Top 10 Brands by Market Share (%), 2021, 2022 & 2023 with Change in Share 2021-2023 (ppts)
• Primark's Global Childrenswear Market Share (%) 2018-2023
• Old Navy's Global Childrenswear Market Share (%) 2018-2023
• "Mayoral's Global Childrenswear Market Share (%) 2018-2023"