婴儿服饰市场规模、份额和成长分析（按产品类型、年龄层、材料、价格分布范围、分销管道和地区）- 2025-2032 年行业预测

预计到 2023 年婴儿服饰市场规模将达到 1,245.9 亿美元，并从 2024 年的 1,318.2 亿美元成长到 2032 年的 2069.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.8%。

消费者对婴儿安全和舒适度的关注将推动未来几年婴儿服装市场的成长。父母越来越重视反映当前时尚潮流的时尚选择，以及实用、易穿的服装。对舒适性和适应性的重视预计将推动对各种婴儿服装的需求。人们明显强调实用性，护理人员更喜欢没有纽带、蕾丝或其他可能带来安全风险的装饰的衣服。此外，家长也越来越意识到有害物质，例如含有有毒染料的合成纤维可能会刺激敏感皮肤。因此，监管机构正在推出更严格的安全标准，包括阻燃法规，进一步扩大市场吸引力并推广更安全的婴儿服装选择。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 专利分析

婴儿服装市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 衣服
• 配件

婴儿服装市场规模（依年龄层划分）及复合年增长率（2025-2032 年）

• 市场概况
• 早产儿
• 新生儿
• 0 至 3 个月
• 3至6个月
• 6 - 9 个月
• 9 - 12 个月
• 12至18个月
• 18-24个月

婴儿服装市场规模（按材料和复合年增长率） (2025-2032)

• 市场概况
• 棉布
• 羊毛
• 尼龙
• 其他的

婴儿服装市场规模：价格分布及复合年增长率（2025-2032）

• 市场概况
• 大规模生产
• 优质的
• 奢华

婴儿服装市场规模（按分销管道划分）及复合年增长率（2025-2032 年）

• 市场概况
• 在线的
• 离线

婴儿服装市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Carter's, Inc.（USA）
• Hennes & Mauritz AB（Sweden）
• Gerber Childrenswear LLC（USA）
• Cotton On Group（Australia）
• The Children's Place, Inc.（USA）
• Industria de Diseno Textil, SA（Inditex）（Spain）
• Nike, Inc.（USA）
• Mothercare plc（UK）
• Gianni Versace Srl（Italy）
• Burberry（UK）
• Gap Inc.（USA）
• Ralph Lauren Corporation（USA）
• PVH Corp.（USA）
• Hanesbrands Inc.（USA）
• Under Armour, Inc.（USA）
• Adidas AG（Germany）
• Benetton Group Srl（Italy）
• LVMH Moet Hennessy Louis Vuitton（France）
• Zara（Spain）
• Primark（Ireland）

结论和建议

Baby Apparel Market size was valued at USD 124.59 billion in 2023 and is poised to grow from USD 131.82 billion in 2024 to USD 206.94 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

Consumer concerns regarding baby safety and comfort are set to drive growth in the baby apparel market in the coming years. Parents increasingly prioritize stylish options that reflect current fashion trends, alongside practical clothing for easy dressing. This focus on comfort and adaptability is expected to enhance demand for diverse baby apparel. There's a notable emphasis on practicality, as caregivers prefer garments devoid of embellishments like buttons or laces that could pose safety risks. Additionally, awareness of harmful materials, such as synthetic fabrics with toxic dyes that can irritate sensitive skin, is rising among parents. Consequently, regulatory bodies are implementing stricter safety standards, including flame-resistant regulations, further expanding the market's appeal and promoting safer baby clothing options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Baby Apparel Market Segments Analysis

Global Baby Apparel Market is segmented by Product Type, Age Group, Material, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Clothing and Accessories. Based on Age Group, the market is segmented into Preemie, Newborn, 0-3 Months, 3-6 Months, 6-9 Months, 9-12 Months, 12-18 Months and 18-24 Months. Based on Material, the market is segmented into Cotton, Wool, Nylon and Others. Based on Price Range, the market is segmented into Mass Segment, Premium Segment and Luxury Segment. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Baby Apparel Market

The growth of the baby apparel market is poised to gain momentum due to better accessibility to clothing and accessories, alongside the development of retail infrastructure in emerging economies. A notable example is PT Matahari Department Store Tbk's collaboration with OVS, a leading Italian clothing brand known for its baby apparel offerings. By becoming OVS's exclusive distributor in Indonesia, Matahari aims to significantly expand its product range and enhance its market presence. This partnership not only signifies increased retail opportunities but also highlights the potential for a broader reach in the baby apparel segment, driving further market expansion.

Restraints in the Baby Apparel Market

The growing trend of re-commerce, along with the renting or leasing of baby apparel, is increasingly gaining traction globally, potentially leading to a decline in the demand for new clothing and thereby hindering the expansion of the baby apparel market. Furthermore, manufacturers may encounter challenges stemming from stringent regulations imposed by governments regarding the use of chemicals in baby product manufacturing. These factors combined create significant restraints for the industry, as the shift towards sustainable and eco-friendly options may alter consumer purchasing behavior and complicate compliance for producers aiming to meet safety standards.

Market Trends of the Baby Apparel Market

In the evolving landscape of the Baby Apparel market, smart baby clothing is emerging as a significant trend, driven by the increasing demand for innovative solutions that facilitate real-time monitoring of infants. These wearable garments, equipped with advanced sensors, transmit valuable data directly to parents' smartphones, enhancing their ability to track various activities and health indicators. Prominent brands like Nanit are leading this transformation with products like Breathing Wear, which utilizes engineered fabric patterns to enable caregivers to monitor breathing patterns through connected devices. As technology continues to advance, the demand for smart baby apparel is expected to rise, shaping the future of the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Baby Apparel Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Clothing
• Accessories

Global Baby Apparel Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Preemie
• Newborn
• 0-3 Months
• 3-6 Months
• 6-9 Months
• 9-12 Months
• 12-18 Months
• 18-24 Months

Global Baby Apparel Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Wool
• Nylon
• Others

Global Baby Apparel Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Mass Segment
• Premium Segment
• Luxury Segment

Global Baby Apparel Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Baby Apparel Market Size & CAGR (2025-2032)

• North America (Product Type, Age Group, Material, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Age Group, Material, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Age Group, Material, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Age Group, Material, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Age Group, Material, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Carter's, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hennes & Mauritz AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gerber Childrenswear LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cotton On Group (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Children's Place, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Industria de Diseno Textil, S.A (Inditex) (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mothercare plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gianni Versace S.r.l. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burberry (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gap Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benetton Group S.r.l. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zara (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Primark (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations