全球女性卫生领域的机会：2024 年

Opportunities in the Global Feminine Hygiene Sector 2024

出版日期: 2024年05月14日 | 出版商:

GlobalData | 英文 157 Pages | 订单完成后即时交付

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简介目录

2023年，全球女性卫生用品市场规模将为375亿美元，2023-2028年（预测期）复合年增长率（CAGR）为4.5%，预计到2028年将达到466亿美元。从数量来看，该领域预计将从 2023 年的 127 亿件增加到 2028 年的 140 亿件。2023年，卫生棉将成为价值和数量最大的品类，占有率分别为63.5%和74.1%。同年，亚太地区所占占有率最大，为 52.8%，其次是美洲，为 25.1%。预计美洲女性卫生用品产业在预测期内的复合年增长率将达到 4.9%，是最快的。

卫生棉是最大的类别，占全球销售额的 63.5%，其次是护垫和护罩，占 12.3%。在所有类别中，卫生棉和沐浴露/喷雾剂预计在 2023 年至 2028 年间复合年增长率最快，分别为 4.6%。美洲女性卫生用品产业在预测期内复合年增长率最快，达 4.9%。

本报告审视了全球女性卫生用品产业的机遇，分析了来自 108 个国家的数据，并提供了该产业的概况、消费变化、竞争格局和品牌占有率以及未来成长前景。

执行摘要
行业概况
世界概况
美国概况
亚太地区概览
东欧概况
中东和非洲概况
西欧概况
女性卫生：全球课题
C&T金额占比格局变化
消费水准变化：美洲，2018-2028
消费水准变化：亚太地区，2018-2028
消费水准变化：东欧，2018-2028
消费水准变化：中东和非洲，2018-2028
消费水准变化：西欧，2018-2028
研究方法 - 识别具有高潜力的国家
国家概况
高潜力国家分析
前景
竞争环境
数量最多的公司 - 全球
主要公司及品牌占有率分析-世界
依地区划分的主要公司/品牌占有率分析
竞争格局－市场分析
自有品牌市占率
依地区划分的自有品牌占有率分析
自有品牌占有率分析（依类别）
主要分销管道
主要通路的占有率－全球和区域层面
主要封装格式
依主要包装材料和包装类型进行成长分析
依封闭类型和主要外部类型进行成长分析
选择行业指标
世界专利申请
全球职位分析
世界贸易

附录

简介目录

Product Code: GDCG240016GS

The global feminine hygiene sector was valued at $37.5 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 4.5% during 2023-28 (forecast period), reaching $46.6 billion in 2028. In volume terms, the sector is forecast to grow from 12.7 billion units in 2023 to 14 billion units in 2028. In 2023, sanitary pads was the largest category in both value and volume terms, with shares of 63.5% and 74.1%, respectively. Asia-Pacific represented the largest region with a value share of 52.8% in the same year, followed by the Americas with 25.1% share. The feminine hygiene sector in the Americas is set to record the fastest value CAGR at 4.9% over the forecast period.

Provides an overview of current feminine hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Sanitary pads was the largest category in the year, accounting for a 63.5% share of overall global value sales, followed by pantiliners & shields with a 12.3% share. Among all the categories, sanitary pads and internal cleansers & sprays are set to record the fastest value CAGRs, at 4.6% each, during 2023-28. The feminine hygiene sector in the Americas is set to record the fastest value CAGR, at 4.9%, over the forecast period.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global feminine hygiene sector, analyzing data from 108 countries. It includes analysis on the following -

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including feminine hygiene products, over 2018-28 at global and regional levels.
High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries, covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis, covering the future outlook for each region.
Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
Key distribution channels: Provides an analysis of the leading distribution channels in the global feminine hygiene sector in 2023. It covers hypermarkets & supermarkets, e-retailers, parapharmacies/drugstores, convenience stores, chemists/pharmacies, health & beauty stores, department stores, cash & carries and warehouse clubs, "dollar stores", variety stores and general merchandise retailers, direct sellers, and other retail channels.
Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of feminine hygiene products.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates