全球女性用品市场规模（按产品、分布、地区、范围和预测）

月经产品的市场规模及预测

预计 2021 年月经产品市场价值将达到 245.8 亿美元，到 2030 年将达到 387.7 亿美元，2022 年至 2030 年的复合年增长率为 5.78%。

随着女性接受优质教育的机会越来越多以及月经护理产品的技术进步，女性对自己的身体和卫生的认识越来越强。生殖器区域卫生不良会促使女性搔痒、感染，严重时甚至会促使不孕。该产品的使用和应用用于个人护理和月经週期卫生。本报告对全球月经产品市场进行了全面的评估。它对关键细分市场、趋势、市场推动因素、阻碍因素、竞争格局以及在市场中发挥关键作用的因素进行了全面的分析。

定义全球女性卫生用品市场

月经产品包括几种广泛用于个人卫生的产品，可预防因月经週期期间不规则的自我照顾而可能出现的健康问题。 FDA 将女性卫生用品归类为医疗器材（如卫生棉条、卫生棉和大多数个人润滑剂）、非处方药（如药用灌洗器、止痒乳液和一些酵母菌感染药物）和非医药产品。我们以三种方式进行监管：（除臭喷雾、粉末、清洁产品、非药用除臭剂、大多数湿纸巾等）。

根据 FDA 规定，这些物品不得含有在标籤上建议的使用条件下可能对消费者造成风险的任何有毒或有害物质。月经卫生管理 (MHM) 实践在世界各地有所不同，受到个人偏好、社会经济水平、当地传统和信仰以及获得水和卫生设施等因素的影响。对于来自贫困家庭的女孩和妇女来说，MHM 做法可能不卫生且令人不快。然而，没有确凿的证据表明不良的 MHM 实践会增加女性的感染风险。

全球女性卫生用品市场概况

女性教育程度的提高、职业女性数量的增加以及少女识字率的提高是推动市场成长的一些因素。由于卫生条件差而促使的生殖器疾病和感染的增加正在推动市场的发展。

此外，人们越来越意识到月经卫生的必要性和重要性以及除臭的需要，这也增加了该产品的受欢迎程度。儘管女性经常使用一些女性卫生用品，但普遍缺乏有关生殖器区域以及个人卫生习惯对其影响的医疗资讯。指南建议，每天轻柔地清洁生殖器区域是女性卫生和一般私密健康的重要内容。应该敦促女性使用经过临床评估和精心设计的医学推荐产品，以提供抗菌和其他健康益处而不会造成伤害。在农村地区，由于缺乏卫生知识和对这些产品的普遍认识，促使欠发达国家和农村地区对这些产品的需求较低。

目录

第 1 章：全球女性卫生用品市场

市场概况
• 研究范围
• 先决条件

第 2 章执行摘要

第 3 章：经过验证的市场研究方法

• 资料探勘
• 验证
• 主要来源
• 资料来源列表

第 4 章 全球女性用品市场展望

• 概述
• 市场动态
  • 驱动程式
  • 阻碍因素
  • 机会
• 波特五力模型
• 价值链分析

第 5 章全球女性卫生用品市场（依产品划分）

• 概述
• 经期护理产品
• 内部清洁剂
• 除臭产品

第6章 全球女性用品市场依通路划分

• 概述
• 超商
• 便利商店
• 化学家/药局
• 网路市场
• 其他

第 7 章全球女性卫生用品市场区域分布

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
  亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第8章 全球女性用品市场的竞争格局

• 概述
• 各公司的市场排名
• 主要发展策略

第9章 公司简介

• The Proctor and Gamble Company
• Unicharm Corporation
• Johnson & Johnson
• Edgewell Personal Care
• Hengan International
• Kao Corporation
• Ontex
• Diva International Inc.

第 10 章 重大进展

• 产品发布/开发
• 合併和收购
• 业务扩展
• 伙伴关係和合作关係

第 11 章附录

• 相关研究

Feminine Protection Market Size And Forecast

Feminine Protection Market size was valued at USD 24.58 Billion in 2021 and is projected to reach USD 38.77 Billion by 2030, growing at a CAGR of 5.78% from 2022 to 2030.

The availability of quality education among women and technological advancements in menstrual care products leads women to a better understanding of their bodies and hygiene. Sometimes due to poor sanitation of genital areas, women can have itching, infections, or in severe cases, infertility. The use and application of the products are for personal care and maintaining hygiene during the menstrual cycle. The Global Feminine Protection Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Feminine Protection Market Definition

Feminine protection consists of several products that are widely used for personal hygiene and the prevention of health issues that can occur by irregular self-care during the menstrual cycle. The FDA regulates female hygiene products in three ways that are medical devices (like tampons, sanitary pads, and most personal lubricants), over-the-counter medications (like medicated douches, anti-itch lotions, and some yeast infection treatments), and non-medicated items (like deodorizing sprays, powders, washes, non medicated douches, and most wipes).

According to FDA regulations, these items should not contain any poisonous or harmful material that may render them hazardous to consumers under the conditions of use recommended on the label. Menstrual hygiene management (MHM) practices differ worldwide and are affected by factors like personal preferences, socioeconomic level, local traditions and beliefs, and availability of water and sanitation. MHM practices can be unsanitary and uncomfortable for girls and women in disadvantaged contexts. although, there is no concise proof that unsanitary MHM practices increase a woman's risk of infections.

Global Feminine Protection Market Overview

The increased level of education in women, along with more women working and better literacy in teenage girls, are some of the factors driving the market's growth. The increasing number of diseases and infections in the genital areas due to poor hygiene is driving the market.

Furthermore, the growing awareness about the need and importance of hygiene during menstruation and the need for odor removal is increasing the popularity of products. Despite women regularly using several feminine hygiene products, there is a general scarcity of published medical information about the genital area and how personal hygiene practices can affect it. Daily gentle washing of the genital area is an essential element of feminine hygiene and general intimate health, as suggested by guidelines. Women should be urged to use a medically recommended product that has been clinically evaluated and carefully designed to give targeted antibacterial and other health advantages while not providing any harm. In rural areas, the general lack of awareness regarding hygiene and these products has led to lower demand in underdeveloped countries and rural areas.

Global Feminine Protection Market Segmentation Analysis

The Global Feminine Protection Market is segmented on the basis of Product, Distribution, And Geography.

Feminine Protection Market Segmentation by Product

• Menstrual Care Products
• Internal Cleansers
• Deodorizing Products

Based on the Product, the feminine protection market has been segmented into menstrual care products, internal cleansers, and deodorizing products. Menstrual care products currently hold the highest market share due to the necessity for feminine hygiene.

Feminine Protection Market Segmentation by Distribution

• Supermarkets
• Convenience store
• Chemist/ Drug store
• Online marketplace
• Others

Based on the Distribution, the feminine protection market has been segmented into supermarkets, convenience stores, chemist/drug stores, online marketplace, and others. Supermarkets are expected to have the highest market share in the forecasted period due to the variety of choices in terms of brands and prices in a single place.

Feminine Protection Market Geographical Analysis

• North America
• the Asia Pacific
• Latin America
• Europe
• the Middle East and Africa

Based on regional analysis, the feminine protection market has been classified into North America, Asia Pacific, Latin America, Europe, Middle East, and Africa. North America and Europe currently hold the highest market share due to their higher standard of living. The Asia-Pacific region is expected to show positive market growth over the forecast period due to the rising awareness about hygiene and urbanization in countries like India and China.

Key Players

The "Global Feminine Protection Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as Kimberly-Clark, The Procter & Gamble, Unicharm Corporation, Johnson & Johnson, Edgewell Personal Care, Hengan International, Kao Corporation, Ontex, and Diva International. Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis.

Key Developments

In June 2021, P&G Launched Nervive Nerve Relief, a new lineup of dietary supplements developed to promote healthy nerves.

• On July 9, 2021, Johnson & Johnson launched the J&J Centers for global health discovery, to address the world's health challenges.
• In Nov 2021, Edgewell Personal Care announced the acquisition of Billie.

TABLE OF CONTENTS

1 GLOBAL FEMININE PROTECTION MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FEMININE PROTECTION MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL FEMININE PROTECTION MARKET, BY PRODUCT

• 5.1 Overview
• 5.2 Menstrual Care Products
• 5.3 Internal Cleansers
• 5.4 Deodorizing Products

6 GLOBAL FEMININE PROTECTION MARKET, BY DISTRIBUTION

• 6.1 Overview
• 6.2 Supermarkets
• 6.3 Convenience Stores
• 6.4 Chemist/ Drug Store
• 6.5 Online Marketplace
• 6.6 Others

7 GLOBAL FEMININE PROTECTION MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL FEMININE PROTECTION MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 The Proctor and Gamble Company
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Unicharm Corporation
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Johnson & Johnson
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Edgewell Personal Care
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Hengan International
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Kao Corporation
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Development
• 9.7 Ontex
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Diva International Inc.
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research