女性用卫生用品市场规模、份额及成长分析（按性质、产品类型、包装、消费者偏好、分销管道和地区）－2025-2032 年产业预测

2023 年女性用卫生用品市场规模价值 442 亿美元，预计将从 2024 年的 468.5 亿美元成长到 2032 年的 746.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.0%。

由于创新产品的推出和人们对女性健康的兴趣日益浓厚，女性用卫生市场正在经历显着增长。随着全球越来越多的女性进入劳动市场，需求也稳定成长。多样化的销售管道提高了可及性，进一步促进了市场扩张。值得注意的是，每年约有 450 亿件月经用品被使用，产生了大量塑胶废弃物，而月事杯和经期裤等可重复使用的物品作为环保替代品越来越受欢迎。作为一项策略性倡议，卫生和健康领域的领导者 Essity 以约 15.4 亿美元收购了哥伦比亚卫生公司 Products Familia 94% 的股份。政府措施和社群媒体宣传活动在意识提升方面也发挥着重要作用。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

女性用卫生用品市场规模：依性质及复合年增长率（2025-2032）

• 市场概览
• 一次性的
• 可重复使用的

女性用卫生用品市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 卫生内裤
• 卫生棉
• 卫生棉条
• 卫生护垫
• 月事杯
• 敏感区域清洗
  • PH 平衡清洗剂
  • 抗菌清洗
  • 舒缓洁面乳
  • 保湿洗面乳
• 私处湿擦拭巾
• 敏感部位保湿霜
  • 奶油
  • 凝胶
  • 血清
  • 香脂
• 除毛产品
  • 蜡套件
  • 除毛膏
  • 私密修剪器
  • 除毛膏
• 私人除臭剂
  • 滚珠除臭剂
  • 喷雾除臭剂
  • 粉末除臭剂
• 润滑剂
• 特色产品

女性用卫生用品市场规模（按包装和复合年增长率） (2025-2032)

• 市场概览
• 瓶子/罐子
• 泵浦和分配器
• 管子
• 软包装
• 其他包装

女性用卫生用品市场规模：依消费者导向及复合年增长率（2025-2032）

• 市场概览
• 青少年
• 对于成年人

女性用卫生用品市场规模（依通路及复合年增长率） (2025-2032)

• 市场概览
• 超级市场/大卖场
• 药局
• 网路商店
• 其他的

女性用卫生用品市场规模：依地区及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble（USA）
• Kimberly-Clark（USA）
• Johnson & Johnson（USA）
• Unicharm Corporation（Japan）
• Essity AB（Sweden）
• Hengan International Group Company Limited（China）
• TZMO SA（Poland）
• Ontex Group NV（Belgium）
• First Quality Enterprises, Inc.（USA）
• Cora（USA）
• The Honest Company（USA）
• Natracare（UK）
• Rael Inc.（USA）
• Lola（USA）
• Maxim Hygiene Products（USA）
• Saathi Pads（India）
• Carmesi（India）
• Bodyform（UK）
• Diva International Inc.（Canada）

结论和建议

Feminine Hygiene Products Market size was valued at USD 44.2 billion in 2023 and is poised to grow from USD 46.85 billion in 2024 to USD 74.67 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The feminine hygiene products market is witnessing significant growth driven by the introduction of innovative products and increasing health concerns among women. As more women join the workforce globally, demand continues to rise. The availability of diverse sales channels enhances accessibility, further boosting market expansion. Notably, around 45 billion menstrual products are used annually, contributing to considerable plastic waste, with reusable options like menstrual cups and period pants gaining traction as eco-friendly alternatives. In a strategic move, Essity, a leader in hygiene and health, has acquired a 94% stake in Colombian hygiene firm Products Familia for approximately USD 1.54 billion, reflecting the industry's potential for consolidation and growth. Government initiatives and social media campaigns are also playing a crucial role in raising awareness around personal hygiene among women.

Top-down and bottom-up approaches were used to estimate and validate the size of the Feminine Hygiene Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Feminine Hygiene Products Market Segments Analysis

Global Feminine Hygiene Products Market is segmented by Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel and region. Based on Nature, the market is segmented into Disposable and Reusable. Based on Product Type, the market is segmented into Period Panty, Sanitary Pads, Tampons, Panty Liners, Menstrual Cups, Intimate Washes and Cleansers, Intimate Wipes, Intimate Moisturizers, Hair Removal Products, Intimate Deodorants, Lubricants and Specialty Products. Based on Packaging, the market is segmented into Bottles/Jars, Pumps and Dispensers, Tubes, Flexible Packaging and Other Packaging Types. Based on Consumer Orientation, the market is segmented into Teenage and Adult. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Pharmacy, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Feminine Hygiene Products Market

The growth of the global economy has resulted in an increase in disposable income among consumers, subsequently driving up expenditures on personal care items, particularly feminine hygiene products. With more disposable income at their disposal, individuals are more inclined to invest in quality hygiene products that enhance their comfort and well-being. This rising spending behavior reflects a growing awareness of personal grooming and health, further propelling the demand for a diverse range of feminine hygiene products. As consumers prioritize their personal care routines, the market for these products is expected to continue expanding, making it a significant driver in the industry.

Restraints in the Feminine Hygiene Products Market

The feminine hygiene products market faces significant challenges due to cultural barriers and the prevailing social stigma connected to menstruation in various regions globally. This societal discomfort often results in hesitance to engage in conversations about menstrual health, which can consequently affect the willingness of individuals to utilize feminine hygiene products. This reluctance limits awareness and access, ultimately hindering the growth and acceptance of these essential products. Overcoming these barriers is crucial for expanding the market and ensuring that women feel empowered and informed about their hygiene choices during menstruation.

Market Trends of the Feminine Hygiene Products Market

The Feminine Hygiene Products market is witnessing a significant trend towards the adoption of menstrual cups, driven by rising awareness of environmental sustainability and health consciousness among women. These reusable products offer a convenient, cost-effective solution, reducing long-term expenses associated with traditional disposable items. As consumers continue to prioritize eco-friendly alternatives, menstrual cups are gaining traction, complimenting other organic and biodegradable hygiene options. This shift reflects a broader movement towards health and wellness, leading brands to innovate and expand their product lines to meet the evolving preferences of the modern woman. Overall, the market is poised for growth as awareness and acceptance of menstrual cups rise.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Feminine Hygiene Products Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Disposable
• Reusable

Global Feminine Hygiene Products Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Period Panty
• Sanitary Pads
• Tampons
• Panty Liners
• Menstrual Cups
• Intimate Washes and Cleansers
  • PH-Balanced Cleansers
  • Antibacterial Cleansers
  • Soothing and Calming Cleansers
  • Moisturizing Cleansers
• Intimate Wipes
• Intimate Moisturizers
  • Creams
  • Gels
  • Serums
  • Balms
• Hair Removal Products
  • Waxing Kits
  • Hair Removal Creams
  • Intimate Trimmers
  • Depilatory Creams
• Intimate Deodorants
  • Roll-On Deodorants
  • Spray Deodorants
  • Powder Deodorants
• Lubricants
• Specialty Products

Global Feminine Hygiene Products Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottles/Jars
• Pumps and Dispensers
• Tubes
• Flexible Packaging
• Other Packaging Types

Global Feminine Hygiene Products Market Size by Consumer Orientation & CAGR (2025-2032)

• Market Overview
• Teenage
• Adult

Global Feminine Hygiene Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Pharmacy
• Online Stores
• Others

Global Feminine Hygiene Products Market Size & CAGR (2025-2032)

• North America (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • US
  • Canada
• Europe (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TZMO SA (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ontex Group NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Quality Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cora (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natracare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rael Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lola (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxim Hygiene Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saathi Pads (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carmesi (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bodyform (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diva International Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations