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市场调查报告书
商品编码
1776825

女性用卫生用品市场：全球产业分析、市场规模、份额、成长、趋势和未来预测（2025-2032 年）

Feminine Hygiene Product Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 182 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research 最近发布了对全球女性用卫生用品市场的全面分析，对关键市场动态（包括驱动因素、趋势、机会和挑战）进行了全面评估，并对市场结构提供了详细的见解。

关键见解

  • 女性用卫生用品市场规模（2025年）：341亿美元
  • 市场规模预测（以金额为准，2032年）：519亿美元
  • 全球市场成长率（2025-2032年复合年增长率）：6.2%

女性用卫生用品市场 - 分析范围

女性用卫生用品种类繁多，例如卫生棉、卫生棉条、卫生护垫、月事杯和卫生清洗，旨在保持经期清洁、舒适和健康。这类产品销往零售药局、超级市场、线上平台和医疗机构，提供各种材质、尺寸和用途的产品。市场成长的动力源于人们对月经卫生的认识不断提高、可支配收入不断增长以及价格实惠产品的供应日益增加，尤其是在新兴国家。

市场成长动力：

全球女性用卫生用品市场受多种关键因素驱动，包括政府和非政府组织透过教育活动和宣传活动不断提高女性对月经卫生的认识。出于环保考虑，对有机和生物分解性卫生用品的需求不断增长，这也影响着产品创新和消费者偏好。此外，都市化、女性劳动力的成长以及透过数位零售管道获取卫生用品的管道的改善，极大地推动了已开发市场和新兴市场的卫生用品普及。

市场限制：

儘管成长指标良好，但市场仍面临文化禁忌、错误讯息以及农村地区缺乏相关意识的挑战，这些因素阻碍了产品的普及。可重复使用的月事杯和有机棉製品等高级产品价格相对较高，限制了它们在低收入群体中的普及。此外，合成卫生用品处理的环境问题也给製造商带来了压力，迫使他们开发永续的解决方案。

市场机会：

在技术进步、产品多元化和包容性行销策略的推动下，女性用卫生用品市场蕴藏着巨大的成长机会。月事杯和经期内衣等环保可重复使用产品的开发正日益受到关注，尤其是在註重环保的消费者群体中。数位健康和电商平台为企业提供了拓展市场覆盖范围和提供谨慎个人化购买体验的途径。此外，透过政府项目和官民合作关係，扩大服务欠缺地区的产品供应，可以进一步加速市场成长和整体性。

本报告回答的关键问题

  • 推动全球女性用卫生市场成长的关键因素有哪些？
  • 哪些产品类型和通路影响不同消费者群体的购买行为？
  • 永续性和创新如何改变女性用健康市场的竞争格局？
  • 哪些主要企业正在为女性用卫生用品市场做出贡献？他们采取了哪些策略来维持市场竞争力？
  • 全球女性用卫生用品市场的新兴趋势和未来前景如何？

目录

第一章执行摘要

第二章 市场概述

  • 市场范围和定义
  • 市场动态
    • 驱动程式
    • 抑制因素
    • 机会
    • 任务
    • 主要趋势
  • 宏观经济因素
    • 全球产业展望
    • 全球GDP成长预测
  • COVID-19影响分析
  • 预测因子：相关性和影响力

第三章 加值分析

  • 监管状况
  • 管道分析
  • 产品采用分析
  • 价值链分析
  • 厂商主要促销策略
  • PESTLE分析
  • 波特五力分析

第四章女性用卫生用品市场展望：

  • 主要亮点
    • 市场规模及年成长率（以金额为准）
    • 绝对的商机
  • 市场规模分析与预测（以金额为准）
    • 历史市场规模分析（以金额为准，2019-2024）
    • 市场规模分析与预测（以金额为准，2025-2032）
  • 全球女性用卫生用品市场产品展望
    • 引言/主要发现
    • 历史市场规模分析：依产品（以金额为准，2019-2024）
    • 市场规模分析及产品预测（以金额为准，2025-2032）
      • 卫生棉/垫片
      • 卫生棉条
      • 卫生护垫
      • 月事杯
      • 女性用和卫生清洁剂
    • 市场吸引力分析：按产品
  • 全球女性用卫生用品市场（按通路）展望
    • 引言/主要发现
    • 历史市场规模分析：按类型（以金额为准，2019-2024）
    • 市场规模分析及预测（按类型）（以金额为准，2025-2032）
      • 超级市场
      • 便利商店
      • 百货公司
      • 零售药局
      • 线上购买
    • 按分销管道进行市场吸引力分析

5. 全球女性用卫生用品市场区域展望

  • 主要亮点
  • 按地区分類的历史市场规模分析（以金额为准，2019-2024 年）
  • 各地区市场规模分析及预测（以金额为准，2025-2032）
    • 北美洲
    • 欧洲
    • 亚太地区
    • 南亚和大洋洲
    • 拉丁美洲
    • 中东和非洲
  • 市场吸引力分析：按地区

第六章：北美女性用卫生市场展望：

第七章欧洲女性用卫生市场展望：

第八章东亚女性用卫生用品市场展望：

第九章南亚和大洋洲女性用卫生市场展望：

第十章：拉丁美洲女性用卫生用品市场展望：

第 11 章：中东和非洲女性用卫生用品市场展望：

第十二章竞争格局

  • 市场占有率分析（2025年）
  • 市场结构
    • 竞争强度图：按市场
    • 竞争对手仪表板
  • 公司简介（详情：概述、财务状况、策略、最新发展）
    • Sanofi
    • Kimberly-Clark Corporation
    • Procter and Gamble
    • Unicharm Corporation
    • Svenska Cellulosa Aktiebolaget SCA
    • Johnson and Johnson
    • Ontex
    • Edgewell Personal Care
    • Lil-lets UK Limited
    • Diva International Inc

第十三章 附录

  • 分析方法
  • 分析假设
  • 首字母缩写和简称
简介目录
Product Code: PMRREP3226

Persistence Market Research has recently released a comprehensive report on the worldwide market for feminine hygiene products. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

  • Feminine Hygiene Product Market Size (2025E): USD 34.1 Billion
  • Projected Market Value (2032F): USD 51.9 Billion
  • Global Market Growth Rate (CAGR 2025 to 2032): 6.2%

Feminine Hygiene Product Market - Report Scope:

Feminine hygiene products include a broad range of items such as sanitary pads, tampons, panty liners, menstrual cups, and feminine hygiene washes, designed to maintain cleanliness, comfort, and health during menstruation and other aspects of feminine care. The market serves retail pharmacies, supermarkets, online platforms, and healthcare facilities, offering a wide variety of products in terms of material, size, and usage type. Market growth is driven by rising awareness of menstrual hygiene, increasing disposable incomes, and growing availability of affordable products, especially in emerging economies.

Market Growth Drivers:

The global feminine hygiene product market is propelled by several key factors, including increasing awareness of menstrual health and hygiene through educational initiatives and campaigns by governments and NGOs. The rising demand for organic and biodegradable hygiene products due to environmental concerns is also influencing product innovation and consumer preferences. Additionally, urbanization, a growing female workforce, and improved accessibility to hygiene products through digital retail channels are significantly boosting product penetration across both developed and developing markets.

Market Restraints:

Despite positive growth indicators, the market faces challenges related to cultural taboos, misinformation, and lack of awareness in rural regions, which hinder product adoption. The relatively high cost of premium products, such as reusable menstrual cups or organic cotton-based products, limits their reach among low-income populations. Furthermore, environmental concerns regarding the disposal of synthetic-based sanitary products are creating pressure on manufacturers to develop sustainable solutions, which may involve higher R\&D and production costs.

Market Opportunities:

The feminine hygiene product market presents significant growth opportunities driven by technological advancements, product diversification, and inclusive marketing strategies. The development of eco-friendly, reusable products such as menstrual cups and period underwear is gaining traction, especially among environmentally conscious consumers. Digital health and e-commerce platforms provide companies with avenues to expand market reach and offer discreet, personalized purchasing experiences. Moreover, expanding product availability in underserved regions through government schemes and public-private partnerships can further accelerate market growth and inclusivity.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the feminine hygiene product market globally?
  • Which product types and distribution channels are influencing purchasing behavior across diverse consumer segments?
  • How are sustainability and innovation reshaping the competitive landscape of the feminine hygiene product market?
  • Who are the key players contributing to the feminine hygiene product market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global feminine hygiene product market?

Competitive Intelligence and Business Strategy:

These companies are investing in R\&D to develop organic, biodegradable, and reusable products that align with modern consumer values. Strategic collaborations with NGOs, government health initiatives, and digital influencers are helping expand market access and awareness. Moreover, tailored marketing campaigns, culturally sensitive packaging, and affordability-driven strategies are aiding companies in penetrating emerging markets and addressing underserved populations.

Key Companies Profiled:

  • Kimberly-Clark Corporation
  • Procter and Gamble
  • Unicharm Corporation
  • Svenska Cellulosa Aktiebolaget SCA
  • Johnson and Johnson
  • Sanofi
  • Ontex
  • Edgewell Personal Care
  • Lil-lets UK Limited
  • Diva International Inc.

Feminine Hygiene Product Market Research Segmentation:

By Product

  • Sanitary Napkins/Pads
  • Tampons
  • Panty Liners
  • Menstrual Cups

* Feminine Hygiene Wash

By Distribution Channel

  • Supermarket
  • Convenience Stores
  • Department Stores
  • Retail Pharmacies
  • Online Purchase

By Region

  • North America
  • Latin America
  • Europe
  • Middle East and Africa
  • South Asia and Oceania
  • East Asia

Table of Contents

1. Executive Summary

  • 1.1. Feminine Hygiene Product Market Snapshot, 2025 and 2032
  • 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global Sectorial Outlook
    • 2.3.2. Global GDP Growth Outlook
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Regulatory Landscape
  • 3.2. Pipeline Analysis
  • 3.3. Product Adoption Analysis
  • 3.4. Value Chain Analysis
  • 3.5. Key Promotional Strategies by Manufacturers
  • 3.6. PESTLE Analysis
  • 3.7. Porter's Five Force Analysis

4. Feminine Hygiene Product Market Outlook:

  • 4.1. Key Highlights
    • 4.1.1. Market Size (US$ Bn) and Y-o-Y Growth
    • 4.1.2. Absolute $ Opportunity
  • 4.2. Market Size (US$ Bn) Analysis and Forecast
    • 4.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2024
    • 4.2.2. Market Size (US$ Bn) Analysis and Forecast, 2025-2032
  • 4.3. Global Feminine Hygiene Product Market Outlook: Product
    • 4.3.1. Introduction / Key Findings
    • 4.3.2. Historical Market Size (US$ Bn) Analysis, By Product, 2019-2024
    • 4.3.3. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
      • 4.3.3.1. Sanitary Napkins/Pads
      • 4.3.3.2. Tampons
      • 4.3.3.3. Panty Liners
      • 4.3.3.4. Menstrual Cups
      • 4.3.3.5. Feminine Hygiene Wash
    • 4.3.4. Market Attractiveness Analysis: Product
  • 4.4. Global Feminine Hygiene Product Market Outlook: Distribution Channel
    • 4.4.1. Introduction / Key Findings
    • 4.4.2. Historical Market Size (US$ Bn) Analysis, By Distribution Channel, 2019-2024
    • 4.4.3. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
      • 4.4.3.1. Supermarket
      • 4.4.3.2. Convenience Stores
      • 4.4.3.3. Department Stores
      • 4.4.3.4. Retail Pharmacies
      • 4.4.3.5. Online Purchase
    • 4.4.4. Market Attractiveness Analysis: Distribution Channel

5. Global Feminine Hygiene Product Market Outlook: Region

  • 5.1. Key Highlights
  • 5.2. Historical Market Size (US$ Bn) Analysis, By Region, 2019-2024
  • 5.3. Market Size (US$ Bn) Analysis and Forecast, By Region, 2025-2032
    • 5.3.1. North America
    • 5.3.2. Europe
    • 5.3.3. Asia Pacific
    • 5.3.4. South Asia and Oceania
    • 5.3.5. Latin America
    • 5.3.6. Middle East & Africa
  • 5.4. Market Attractiveness Analysis: Region

6. North America Feminine Hygiene Product Market Outlook:

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
  • 6.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 6.3.1. U.S.
    • 6.3.2. Canada
  • 6.4. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
    • 6.4.1. Sanitary Napkins/Pads
    • 6.4.2. Tampons
    • 6.4.3. Panty Liners
    • 6.4.4. Menstrual Cups
    • 6.4.5. Feminine Hygiene Wash
  • 6.5. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 6.5.1. Supermarket
    • 6.5.2. Convenience Stores
    • 6.5.3. Department Stores
    • 6.5.4. Retail Pharmacies
    • 6.5.5. Online Purchase
  • 6.6. Market Attractiveness Analysis

7. Europe Feminine Hygiene Product Market Outlook:

  • 7.1. Key Highlights
  • 7.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 7.2.1. By Country
    • 7.2.2. By Product
    • 7.2.3. By Distribution Channel
  • 7.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 7.3.1. Germany
    • 7.3.2. France
    • 7.3.3. U.K.
    • 7.3.4. Italy
    • 7.3.5. Spain
    • 7.3.6. Russia
    • 7.3.7. Turkey
    • 7.3.8. Rest of Europe
  • 7.4. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
    • 7.4.1. Sanitary Napkins/Pads
    • 7.4.2. Tampons
    • 7.4.3. Panty Liners
    • 7.4.4. Menstrual Cups
    • 7.4.5. Feminine Hygiene Wash
  • 7.5. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 7.5.1. Supermarket
    • 7.5.2. Convenience Stores
    • 7.5.3. Department Stores
    • 7.5.4. Retail Pharmacies
    • 7.5.5. Online Purchase
  • 7.6. Market Attractiveness Analysis

8. East Asia Feminine Hygiene Product Market Outlook:

  • 8.1. Key Highlights
  • 8.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 8.2.1. By Country
    • 8.2.2. By Product
    • 8.2.3. By Distribution Channel
  • 8.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 8.3.1. China
    • 8.3.2. Japan
    • 8.3.3. South Korea
  • 8.4. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
    • 8.4.1. Sanitary Napkins/Pads
    • 8.4.2. Tampons
    • 8.4.3. Panty Liners
    • 8.4.4. Menstrual Cups
    • 8.4.5. Feminine Hygiene Wash
  • 8.5. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 8.5.1. Supermarket
    • 8.5.2. Convenience Stores
    • 8.5.3. Department Stores
    • 8.5.4. Retail Pharmacies
    • 8.5.5. Online Purchase
  • 8.6. Market Attractiveness Analysis

9. South Asia & Oceania Feminine Hygiene Product Market Outlook:

  • 9.1. Key Highlights
  • 9.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 9.2.1. By Country
    • 9.2.2. By Product
    • 9.2.3. By Distribution Channel
  • 9.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 9.3.1. India
    • 9.3.2. Southeast Asia
    • 9.3.3. ANZ
    • 9.3.4. Rest of South Asia & Oceania
  • 9.4. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
    • 9.4.1. Sanitary Napkins/Pads
    • 9.4.2. Tampons
    • 9.4.3. Panty Liners
    • 9.4.4. Menstrual Cups
    • 9.4.5. Feminine Hygiene Wash
  • 9.5. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 9.5.1. Supermarket
    • 9.5.2. Convenience Stores
    • 9.5.3. Department Stores
    • 9.5.4. Retail Pharmacies
    • 9.5.5. Online Purchase
  • 9.6. Market Attractiveness Analysis

10. Latin America Feminine Hygiene Product Market Outlook:

  • 10.1. Key Highlights
  • 10.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 10.2.1. By Country
    • 10.2.2. By Product
    • 10.2.3. By Distribution Channel
  • 10.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 10.3.1. Brazil
    • 10.3.2. Mexico
    • 10.3.3. Rest of Latin America
  • 10.4. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
    • 10.4.1. Sanitary Napkins/Pads
    • 10.4.2. Tampons
    • 10.4.3. Panty Liners
    • 10.4.4. Menstrual Cups
    • 10.4.5. Feminine Hygiene Wash
  • 10.5. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 10.5.1. Supermarket
    • 10.5.2. Convenience Stores
    • 10.5.3. Department Stores
    • 10.5.4. Retail Pharmacies
    • 10.5.5. Online Purchase
  • 10.6. Market Attractiveness Analysis

11. Middle East & Africa Feminine Hygiene Product Market Outlook:

  • 11.1. Key Highlights
  • 11.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 11.2.1. By Country
    • 11.2.2. By Product
    • 11.2.3. By Distribution Channel
  • 11.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 11.3.1. GCC Countries
    • 11.3.2. Egypt
    • 11.3.3. South Africa
    • 11.3.4. Northern Africa
    • 11.3.5. Rest of Middle East & Africa
  • 11.4. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
    • 11.4.1. Sanitary Napkins/Pads
    • 11.4.2. Tampons
    • 11.4.3. Panty Liners
    • 11.4.4. Menstrual Cups
    • 11.4.5. Feminine Hygiene Wash
  • 11.5. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 11.5.1. Supermarket
    • 11.5.2. Convenience Stores
    • 11.5.3. Department Stores
    • 11.5.4. Retail Pharmacies
    • 11.5.5. Online Purchase
    • 11.5.6. Others
  • 11.6. Market Attractiveness Analysis

12. Competition Landscape

  • 12.1. Market Share Analysis, 2025
  • 12.2. Market Structure
    • 12.2.1. Competition Intensity Mapping By Market
    • 12.2.2. Competition Dashboard
  • 12.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 12.3.1. Sanofi
      • 12.3.1.1. Overview
      • 12.3.1.2. Segments and Products
      • 12.3.1.3. Key Financials
      • 12.3.1.4. Market Developments
      • 12.3.1.5. Market Strategy
    • 12.3.2. Kimberly-Clark Corporation
    • 12.3.3. Procter and Gamble
    • 12.3.4. Unicharm Corporation
    • 12.3.5. Svenska Cellulosa Aktiebolaget SCA
    • 12.3.6. Johnson and Johnson
    • 12.3.7. Ontex
    • 12.3.8. Edgewell Personal Care
    • 12.3.9. Lil-lets UK Limited
    • 12.3.10. Diva International Inc

13. Appendix

  • 13.1. Research Methodology
  • 13.2. Research Assumptions
  • 13.3. Acronyms and Abbreviations