日本女性卫生用品市场报告（按产品类型、配销通路和地区）2025-2033

2024年，日本女性卫生用品市场规模达8.148亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到11.202亿美元，2025-2033年期间的复合年增长率（CAGR）为3.2%。推动该市场发展的几个重要因素包括：人们对生殖器健康的担忧日益加剧，女性对月经的认知度不断提高，以及线上和线下零售通路购买产品的便利性。

女性卫生用品是女性不可或缺的个人护理用品，用于管理月经週期、处理阴道分泌物以及其他处理与生殖器部位相关的身体功能。这类产品涵盖湿纸巾、卫生棉条、卫生棉、月亮杯、护垫、内裤清洁剂、喷雾、一次性和可重复使用刮鬍刀以及刀片等一系列产品。它们由无尘纸、木浆、薄纸、聚乙烯薄膜、黏合剂、离型纸以及源自棉和人造丝的吸收性纤维等材料製成。这些产品的主要目的是透过确保适当的私密卫生来支持女性的生殖健康，从而降低感染和过敏的风险。此外，它们还能为女性提供安全感和自信，使她们能够安心地参与运动、游泳和各种活动。这些产品拥有各种形状和尺寸，可满足全球女性的多样化需求，促进女性的内在和外在健康。

日本女性卫生用品市场趋势：

日本女性卫生用品市场是一个充满活力且快速发展的行业，在女性的整体健康和福祉中发挥着至关重要的作用。该市场高度重视创新和品质，提供种类繁多的产品，以满足女性的多样化需求，这是推动其成长的重要因素。此外，从卫生棉和卫生棉条等传统产品，到月亮杯和环保替代品等最新创新产品，日本消费者拥有丰富的选择，对区域市场产生了积极影响。此外，日本消费者对私密和健康的意识不断增强，刺激了对这些产品的需求，製造商不断推出新功能和新技术，以提高舒适度和有效性。此外，该市场对产品卓越的承诺以及对不断变化的消费者偏好的反应，使其成为女性卫生行业中一个值得关注且竞争激烈的领域，预计将在预测期内推动市场成长。

日本女性卫生用品市场区隔：

产品类型洞察：

• 卫生棉
• 卫生护垫
• 卫生棉条
• 喷雾和内部清洁剂
• 其他的

配销通路洞察：

• 超市和大卖场
• 专卖店
• 美容店和药局
• 网上商店
• 其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

• 日本女性卫生用品市场迄今表现如何？未来几年将如何表现？
• COVID-19 对日本女性卫生用品市场有何影响？
• 根据产品类型，日本女性卫生用品市场是如何分類的？
• 日本女性卫生用品市场根据配销通路的分布是怎样的？
• 日本女性卫生用品市场的价值链分为哪些阶段？
• 日本女性卫生用品的主要驱动因素和挑战是什么？
• 日本女性卫生用品市场的结构是怎么样的？主要参与者是谁？
• 日本女性卫生用品市场的竞争程度如何？

本报告回答的关键问题：

• 日本女性卫生用品市场迄今表现如何？未来几年将如何表现？
• COVID-19 对日本女性卫生用品市场有何影响？
• 根据产品类型，日本女性卫生用品市场是如何分類的？
• 日本女性卫生用品市场根据配销通路的分布是怎样的？
• 日本女性卫生用品市场的价值链分为哪些阶段？
• 日本女性卫生用品的主要驱动因素和挑战是什么？
• 日本女性卫生用品市场的结构是怎么样的？主要参与者是谁？
• 日本女性卫生用品市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第三章：执行摘要

第四章：日本女性卫生用品市场 - 简介

• 概述
• 市场动态
• 产业趋势
• 竞争情报

第五章：日本女性卫生用品市场格局

• 历史与当前市场趋势（2019-2024）
• 市场预测（2025-2033）

第六章：日本女性卫生用品市场-细分：依产品类型

• 卫生棉
  • 概述
• 卫生护垫
  • 概述
• 卫生棉条
  • 概述
• 喷雾和内部清洁剂
  • 概述
• 其他的

第七章：日本女性卫生用品市场-细分：按配销通路

• 超市和大卖场
  • 概述
• 专卖店
  • 概述
• 美容店和药局
  • 概述
• 网上商店
  • 概述
• 其他的

第八章：日本女性卫生用品市场-竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳获胜策略
• 竞争仪錶板
• 公司评估象限

第九章：关键参与者简介

• Company A
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company B
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company C
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company D
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company E
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events

第十章：日本女性卫生用品市场-产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 驱动程式
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 11 章：附录

Japan feminine hygiene products market size reached USD 814.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,120.2 Million by 2033, exhibiting a growth rate (CAGR) of 3.2% during 2025-2033. The market is being propelled by several significant factors, including rising worries about genital health, heightened menstrual awareness among women, and the convenient access to products via both online and offline retail avenues.

Feminine hygiene products are indispensable personal care items used by women to manage their menstrual cycles, handle vaginal discharge, and address other bodily functions related to their genital area. This category encompasses a range of products such as wipes, tampons, pads, menstrual cups, panty liners, internal cleansers, sprays, disposable and reusable razors, as well as blades. They are crafted from materials like air-laid paper, wood pulp, tissue, polyethylene films, adhesives, release papers, and absorbent fibers derived from cotton and rayon. The primary objective of these products is to support women's reproductive health by ensuring proper intimate hygiene, thereby reducing the risk of infections and allergies. Additionally, they provide a sense of security and confidence, enabling women to engage in sports, swimming, and various activities without concerns. With a wide array of shapes and sizes available, these products cater to the diverse needs of women worldwide, promoting both internal and external well-being.

Japan Feminine Hygiene Products Market Trends:

The Japan feminine hygiene products market is a dynamic and rapidly evolving industry that plays a crucial role in women's overall health and well-being. With a strong focus on innovation and quality, this market offers a wide array of products designed to cater to the diverse needs of women, which is acting as significant growth-inducing factor. Besides this, from traditional options like pads and tampons to more recent innovations, such as menstrual cups and eco-friendly alternatives, Japanese consumers have a plethora of choices at their disposal, thereby positively influencing the regional market. Furthermore, heightened awareness about intimate hygiene and health in Japan has fueled the demand for these products, with manufacturers continually introducing new features and technologies to enhance comfort and effectiveness. Apart from this, the market's commitment to product excellence and its responsiveness to evolving consumer preferences make it a noteworthy and competitive sector in the feminine hygiene industry, which is anticipated to propel the market growth over the forecasted period.

Japan Feminine Hygiene Products Market Segmentation:

Product Type Insights:

• Sanitary Pads
• Panty Liners
• Tampons
• Spray and Internal Cleaners
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Beauty Stores and Pharmacies
• Online Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan feminine hygiene products market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan feminine hygiene products market?
• What is the breakup of the Japan feminine hygiene products market on the basis of product type?
• What is the breakup of the Japan feminine hygiene products market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan feminine hygiene products market?
• What are the key driving factors and challenges in the Japan feminine hygiene products?
• What is the structure of the Japan feminine hygiene products market and who are the key players?
• What is the degree of competition in the Japan feminine hygiene products market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Feminine Hygiene Products Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Feminine Hygiene Products Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Feminine Hygiene Products Market - Breakup by Product Type

• 6.1 Sanitary Pads
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Panty Liners
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Tampons
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Spray and Internal Cleaners
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Others
  • 6.5.1 Historical and Current Market Trends (2019-2024)
  • 6.5.2 Market Forecast (2025-2033)

7 Japan Feminine Hygiene Products Market - Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Specialty Stores
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Beauty Stores and Pharmacies
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Online Stores
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Others
  • 7.5.1 Historical and Current Market Trends (2019-2024)
  • 7.5.2 Market Forecast (2025-2033)

8 Japan Feminine Hygiene Products Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Feminine Hygiene Products Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix