女性卫生用品市场－全球产业规模、份额、趋势、机会及预测（依产品类型、销售通路、地区及竞争状况，2020-2030 年）

2024 年全球女性卫生用品市场价值为 256.7 亿美元，预计到 2030 年将成长至 375.1 亿美元，预测期内复合年增长率为 6.59%。全球女性卫生用品市场正在稳步增长，这得益于人们对月经健康的认识不断提高、可支配收入不断增加以及产品创新的进步。由于日益增长的环境问题，消费者正在转向有机、可生物降解和可重复使用的产品。电子商务平台的扩张提高了可近性，尤其是在新兴市场。领先品牌注重永续性、舒适性和可负担性，其中经期内裤和月亮杯等创新产品越来越受欢迎。最近的资料显示，个人每年在月经产品上的花费约为 120 至 180 美元。一生中，根据週期长度，总支出可能超过 5,000 美元。这些因素进一步推动了预测期内的市场需求。

关键市场驱动因素

提高对月经卫生的认识与教育

主要市场挑战

低收入地区的负担能力和可近性

主要市场趋势

对永续和环保产品的需求不断增长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球女性卫生用品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（卫生棉、私处清洁剂及喷雾、私处除毛剂）
  • 依销售管道（超市/大卖场、网路、药局/药局、网路、其他）
  • 按地区
  • 其他五大公司（2024 年）
• 全球女性卫生用品市场地图与机会评估
  • 依产品类型
  • 按销售管道
  • 按地区

第六章：北美女性卫生用品市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 加拿大
  • 墨西哥

第七章：亚太地区女性卫生用品市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 日本
  • 印度
  • 澳洲
  • 韩国
  • 印尼

第八章：欧洲女性卫生用品市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 英国
  • 义大利
  • 德国
  • 西班牙

第九章：南美洲女性卫生用品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 哥伦比亚
  • 巴西

第十章：中东与非洲女性卫生用品市场展望

• 市场规模和预测
• 市场占有率和预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：COVID-19 对全球女性卫生用品市场的影响

• 影响评估模型
  • 受影响的关键部分
  • 受影响的重点地区
  • 受影响的主要国家

第十三章：市场趋势与发展

第 14 章：竞争格局

• 公司简介
  • The Procter & Gamble Company
  • Glenmark Pharmaceuticals Limited
  • Unilever PLC
  • Unicharm Corporation
  • Edgewell Personal Care Brands, LLC
  • Premier FMCG (Pty) Limited
  • Essity AB
  • Ontex BV
  • Kao Corporation
  • Prestige Consumer Healthcare Inc.

第 15 章：策略建议/行动计划

• 重点关注领域
• 按产品类型分類的目标
• 按销售管道确定目标

第16章调查会社について・免责事项

Global Feminine Hygiene Products market was valued at USD 25.67 billion in 2024 and is expected to grow to USD 37.51 billion by 2030 with a CAGR of 6.59% during the forecast period. The global feminine hygiene products market is experiencing steady growth, driven by increasing awareness of menstrual health, rising disposable incomes, and advancements in product innovation. Consumers are shifting towards organic, biodegradable, and reusable products due to growing environmental concerns. The expansion of e-commerce platforms has enhanced accessibility, particularly in emerging markets. Leading brands focus on sustainability, comfort, and affordability, with innovations such as period panties and menstrual cups gaining popularity. Recent data indicates that individuals spend approximately USD 120 to USD 180 annually on menstrual products. Over a lifetime, depending on cycle length, total spending can exceed USD 5,000. These factors further drive the market demand over the forecast period.

Key Market Drivers

Rising Awareness and Education on Menstrual Hygiene

One of the primary drivers of the global feminine hygiene products market is the increasing awareness and education surrounding menstrual health. Governments, NGOs, and private organizations are actively working to break taboos and promote menstrual hygiene education, particularly in developing countries where access to products remains limited. Campaigns and initiatives, such as the United Nations' Menstrual Hygiene Day and local government programs, are encouraging open discussions and improving accessibility to sanitary products. Additionally, schools and healthcare providers are integrating menstrual hygiene education into curriculums, further empowering women and young girls with knowledge about proper hygiene practices. This growing awareness is fostering higher adoption rates of feminine hygiene products worldwide.

Key Market Challenges

Affordability and Accessibility in Low-Income Regions

One of the most significant challenges in the global feminine hygiene products market is the lack of affordability and accessibility, particularly in low-income and rural regions. Many women and girls in developing countries struggle to access sanitary products due to financial constraints, leading to the use of unhygienic alternatives such as cloth, leaves, or newspaper. High product costs, combined with limited distribution channels, make it difficult for underprivileged communities to obtain essential menstrual care products.

Additionally, heavy import duties and taxes on feminine hygiene products in some countries further inflate prices, making them unaffordable for a large segment of the population. Efforts to remove or reduce the "tampon tax" in various nations have gained traction, but many regions still impose high taxes on these essential items. Governments and non-governmental organizations (NGOs) are working to bridge this gap by distributing free or subsidized sanitary products, but large-scale affordability remains a pressing concern. Expanding low-cost, locally produced alternatives and improving distribution networks are crucial steps toward overcoming this challenge.

Key Market Trends

Rising Demand for Sustainable and Eco-Friendly Products

Sustainability has become a major focus in the feminine hygiene market as consumers become more conscious of the environmental impact of disposable menstrual products. Traditional sanitary pads and tampons contribute significantly to plastic waste, with billions of products ending up in landfills each year. As a result, there is growing demand for biodegradable and reusable alternatives, such as organic cotton tampons, biodegradable pads, menstrual cups, and period underwear.

Companies are responding by investing in sustainable materials, such as bamboo fiber, plant-based polymers, and compostable packaging. Leading brands and startups alike are launching eco-friendly product lines to cater to environmentally conscious consumers. Governments and regulatory bodies are also pushing for sustainable alternatives by encouraging bans on plastic-based hygiene products and promoting policies that support greener solutions. This shift towards sustainability is expected to continue shaping the market, driving innovation and influencing consumer choices.

Key Market Players

• The Procter & Gamble Company
• Glenmark Pharmaceuticals Limited
• Unilever PLC
• Unicharm Corporation
• Edgewell Personal Care Brands, LLC
• Premier FMCG (Pty) Limited
• Essity AB
• Ontex BV
• Kao Corporation
• Prestige Consumer Healthcare Inc.

Report Scope:

In this report, the Global Feminine Hygiene Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Feminine Hygiene Products Market, By Product Type:

• Sanitary Pads
• Intimate Cleaners & Sprays
• Intimate Hair Remover

Feminine Hygiene Products Market, By Sales Channel:

• Supermarket/Hypermarket
• Online
• Pharmacies/Drugs Stores
• Online
• Others

Feminine Hygiene Products Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Feminine Hygiene Products Market.

Available Customizations:

Global Feminine Hygiene Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Voice of Customers

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchase Decision

5. Global Feminine Hygiene Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type Market Share Analysis (Sanitary Pads, Intimate Cleaners & Sprays, Intimate Hair Remover)
  • 5.2.2. By Sales Channel Market Share Analysis (Supermarket/Hypermarket, Online, Pharmacies/Drugs Stores, Online, Others)
  • 5.2.3. By Regional Market Share Analysis
    • 5.2.3.1. North America Market Share Analysis
    • 5.2.3.2. Europe Market Share Analysis
    • 5.2.3.3. Asia Pacific Market Share Analysis
    • 5.2.3.4. Middle East & Africa Market Share Analysis
    • 5.2.3.5. South America Market Share Analysis
  • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Feminine Hygiene Products Market Mapping & Opportunity Assessment
  • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
  • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Feminine Hygiene Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type Market Share Analysis
  • 6.2.2. By Sales Channel Market Share Analysis
  • 6.2.3. By Country Market Share Analysis
• 6.3. North America: Country Analysis
  • 6.3.1. United States Feminine Hygiene Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type Market Share Analysis
      • 6.3.1.2.2. By Sales Channel Market Share Analysis
  • 6.3.2. Canada Feminine Hygiene Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type Market Share Analysis
      • 6.3.2.2.2. By Sales Channel Market Share Analysis
  • 6.3.3. Mexico Feminine Hygiene Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type Market Share Analysis
      • 6.3.3.2.2. By Sales Channel Market Share Analysis

7. Asia Pacific Feminine Hygiene Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type Market Share Analysis
  • 7.2.2. By Sales Channel Market Share Analysis
  • 7.2.3. By Country Market Share Analysis
• 7.3. Asia Pacific: Country Analysis
  • 7.3.1. China Feminine Hygiene Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type Market Share Analysis
      • 7.3.1.2.2. By Sales Channel Market Share Analysis
  • 7.3.2. Japan Feminine Hygiene Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type Market Share Analysis
      • 7.3.2.2.2. By Sales Channel Market Share Analysis
  • 7.3.3. India Feminine Hygiene Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type Market Share Analysis
      • 7.3.3.2.2. By Sales Channel Market Share Analysis
  • 7.3.4. Australia Feminine Hygiene Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type Market Share Analysis
      • 7.3.4.2.2. By Sales Channel Market Share Analysis
  • 7.3.5. South Korea Feminine Hygiene Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type Market Share Analysis
      • 7.3.5.2.2. By Sales Channel Market Share Analysis
  • 7.3.6. Indonesia Feminine Hygiene Products Market Outlook
    • 7.3.6.1. Market Size & Forecast
      • 7.3.6.1.1. By Value
    • 7.3.6.2. Market Share & Forecast
      • 7.3.6.2.1. By Product Type Market Share Analysis
      • 7.3.6.2.2. By Sales Channel Market Share Analysis

8. Europe Feminine Hygiene Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type Market Share Analysis
  • 8.2.2. By Sales Channel Market Share Analysis
  • 8.2.3. By Country Market Share Analysis
• 8.3. Europe: Country Analysis
  • 8.3.1. France Feminine Hygiene Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type Market Share Analysis
      • 8.3.1.2.2. By Sales Channel Market Share Analysis
  • 8.3.2. United Kingdom Feminine Hygiene Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type Market Share Analysis
      • 8.3.2.2.2. By Sales Channel Market Share Analysis
  • 8.3.3. Italy Feminine Hygiene Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type Market Share Analysis
      • 8.3.3.2.2. By Sales Channel Market Share Analysis
  • 8.3.4. Germany Feminine Hygiene Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type Market Share Analysis
      • 8.3.4.2.2. By Sales Channel Market Share Analysis
  • 8.3.5. Spain Feminine Hygiene Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type Market Share Analysis
      • 8.3.5.2.2. By Sales Channel Market Share Analysis

9. South America Feminine Hygiene Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type Market Share Analysis
  • 9.2.2. By Sales Channel Market Share Analysis
  • 9.2.3. By Country Market Share Analysis
• 9.3. South America: Country Analysis
  • 9.3.1. Argentina Feminine Hygiene Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type Market Share Analysis
      • 9.3.1.2.2. By Sales Channel Market Share Analysis
  • 9.3.2. Colombia Feminine Hygiene Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type Market Share Analysis
      • 9.3.2.2.2. By Sales Channel Market Share Analysis
  • 9.3.3. Brazil Feminine Hygiene Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type Market Share Analysis
      • 9.3.3.2.2. By Sales Channel Market Share Analysis

10. Middle East & Africa Feminine Hygiene Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type Market Share Analysis
  • 10.2.2. By Sales Channel Market Share Analysis
  • 10.2.3. By Country Market Share Analysis
• 10.3. Middle East & Africa: Country Analysis
  • 10.3.1. South Africa Feminine Hygiene Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type Market Share Analysis
      • 10.3.1.2.2. By Sales Channel Market Share Analysis
  • 10.3.2. Saudi Arabia Feminine Hygiene Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type Market Share Analysis
      • 10.3.2.2.2. By Sales Channel Market Share Analysis
  • 10.3.3. UAE Feminine Hygiene Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type Market Share Analysis
      • 10.3.3.2.2. By Sales Channel Market Share Analysis
  • 10.3.4. Turkey Feminine Hygiene Products Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Product Type Market Share Analysis
      • 10.3.4.2.2. By Sales Channel Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Impact of COVID-19 on Global Feminine Hygiene Products Market

• 12.1. Impact Assessment Model
  • 12.1.1. Key Segments Impacted
  • 12.1.2. Key Region Impacted
  • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. The Procter & Gamble Company
    • 14.1.1.1. Company Details
    • 14.1.1.2. Products
    • 14.1.1.3. Financials (As Per Availability)
    • 14.1.1.4. Key Market Focus & Geographical Presence
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Management Personnel
  • 14.1.2. Glenmark Pharmaceuticals Limited
    • 14.1.2.1. Company Details
    • 14.1.2.2. Products
    • 14.1.2.3. Financials (As Per Availability)
    • 14.1.2.4. Key Market Focus & Geographical Presence
    • 14.1.2.5. Recent Developments
    • 14.1.2.6. Key Management Personnel
  • 14.1.3. Unilever PLC
    • 14.1.3.1. Company Details
    • 14.1.3.2. Products
    • 14.1.3.3. Financials (As Per Availability)
    • 14.1.3.4. Key Market Focus & Geographical Presence
    • 14.1.3.5. Recent Developments
    • 14.1.3.6. Key Management Personnel
  • 14.1.4. Unicharm Corporation
    • 14.1.4.1. Company Details
    • 14.1.4.2. Products
    • 14.1.4.3. Financials (As Per Availability)
    • 14.1.4.4. Key Market Focus & Geographical Presence
    • 14.1.4.5. Recent Developments
    • 14.1.4.6. Key Management Personnel
  • 14.1.5. Edgewell Personal Care Brands, LLC
    • 14.1.5.1. Company Details
    • 14.1.5.2. Products
    • 14.1.5.3. Financials (As Per Availability)
    • 14.1.5.4. Key Market Focus & Geographical Presence
    • 14.1.5.5. Recent Developments
    • 14.1.5.6. Key Management Personnel
  • 14.1.6. Premier FMCG (Pty) Limited
    • 14.1.6.1. Company Details
    • 14.1.6.2. Products
    • 14.1.6.3. Financials (As Per Availability)
    • 14.1.6.4. Key Market Focus & Geographical Presence
    • 14.1.6.5. Recent Developments
    • 14.1.6.6. Key Management Personnel
  • 14.1.7. Essity AB
    • 14.1.7.1. Company Details
    • 14.1.7.2. Products
    • 14.1.7.3. Financials (As Per Availability)
    • 14.1.7.4. Key Market Focus & Geographical Presence
    • 14.1.7.5. Recent Developments
    • 14.1.7.6. Key Management Personnel
  • 14.1.8. Ontex BV
    • 14.1.8.1. Company Details
    • 14.1.8.2. Products
    • 14.1.8.3. Financials (As Per Availability)
    • 14.1.8.4. Key Market Focus & Geographical Presence
    • 14.1.8.5. Recent Developments
    • 14.1.8.6. Key Management Personnel
  • 14.1.9. Kao Corporation
    • 14.1.9.1. Company Details
    • 14.1.9.2. Products
    • 14.1.9.3. Financials (As Per Availability)
    • 14.1.9.4. Key Market Focus & Geographical Presence
    • 14.1.9.5. Recent Developments
    • 14.1.9.6. Key Management Personnel
  • 14.1.10. Prestige Consumer Healthcare Inc.
    • 14.1.10.1. Company Details
    • 14.1.10.2. Products
    • 14.1.10.3. Financials (As Per Availability)
    • 14.1.10.4. Key Market Focus & Geographical Presence
    • 14.1.10.5. Recent Developments
    • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
• 15.2. Target By Product Type
• 15.3. Target By Sales Channel

16. About Us & Disclaimer