女性用卫生清洗市场－按产品类型、最终用户、地区和预测的全球市场规模

女性用卫生清洗市场评估-2026-2032

月经知识的不断增加、个人卫生意识的不断增强以及对永续产品的追求正在推动女性用卫生清洗市场的发展。消费者越来越寻求能够提供安全性和舒适性的物品，这促使製造商尝试有机和天然配方。预计 2024 年女性用卫生清洗市场规模将达到 265.4 亿美元，到 2032 年将达到 411.2 亿美元，复合年增长率为 5.40%。

此外，电子商务的成长增加了人们对这些产品的获取和认知，而旨在教育女性了解月经健康的倡议也有助于揭开有关女性卫生的神秘面纱，进一步推动市场发展。随着社会规范的变化，对促进身心健康的女性用卫生清洗的需求日益增加，这表明人们对女性健康和清洁的重视程度日益加深。

女性用卫生清洗市场定义与概述

女性用卫生清洗是专门为保持阴道外部清洁、平衡 pH 值清洗防止感染和异味而设计的。它们旨在起到舒缓、无刺激的作用，并且通常含有维持阴道天然菌丛的物质。女性用卫生清洗可用于日常清洁，例如淋浴设备时、月经后和运动后。它不能口服，因此必须按照指示使用，以免改变阴道菌丛的自然平衡。

推动女性用卫生清洗市场成长的关键因素有哪些？

女性用卫生清洗市场的发展受到个人卫生意识的不断增强及其在预防感染中的重要性的推动。根据世界卫生组织 (WHO) 的报告，每年有超过 23 亿妇女和女孩月经，因此在此期间保持良好的卫生习惯至关重要。 《妇女健康杂誌》发表的一项研究发现，每天使用女性用卫生用品的女性罹患復发性阴道炎的可能性降低 65%。

可支配收入的增加，尤其是在开发中国家，正在推动对清洗女性用卫生产品的需求。根据世界银行报告，全球人均GDP从2000年的9,357美元成长到2019年的1,1,417美元（以美国美元计算）。经济扩张加上都市化进程加速正在推动市场发展。联合国预测，到2050年，全球68%的人口将居住在城市，高于2018年的55%。

此外，女性用卫生用品（包括清洗）也越来越倾向于使用天然和有机成分。根据Verified Market Research调查，全球有机个人护理市场规模预计在2023年达到207.1亿美元，2024年至2032年的复合年增长率为9%。根据女性健康公司（Female Health Company）的调查，62%的女性选择天然或有机产品进行私密护理，这推动了该细分市场的创新和成长。

阻碍市场成长的主要挑战是什么？

不同地区对女性用卫生用品的文化偏见和禁忌各不相同，这是进入该市场的主要障碍。在许多文化中，讨论月经健康和清洁是禁忌，阻止女性使用或了解清洗清洗。缺乏公开讨论限制了市场渗透，降低了消费者知识，并最终抑制了某些人群，尤其是保守社会的成长。

另一个障碍是存在更实用或更有效的替代产品。许多女性喜欢使用传统的卫生程序，例如肥皂和水或其他她们习惯使用的私密护理产品。这种趋势限制了专用女性用卫生清洗的普及，特别是在对这些产品了解有限且消费者没有充分意识到使用专用卫生清洗的好处的地方。

目录

第一章全球女性用卫生清洗市场简介

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章全球女性用卫生清洗市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章全球女性用卫生清洗市场（依产品类型）

• 概述
• 常规私密处清洗
• 经期私处清​​洗

第六章全球女性用卫生清洗市场（按最终用户）

• 概述
• 女性青少年
• 成年雌性

第七章全球女性用卫生清洗市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第八章全球女性用卫生清洗市场的竞争格局

• 概述
• 各公司市场排名
• 主要发展策略

第九章 公司简介

• Lemisol
• Emerita
• Healthy Hoohoo
• LACTACYD
• Summer's Eve
• Nature Certified
• Sliquid
• V Wash Plus
• SweetSpot
• Vagisil

第十章 重大进展

• 产品发布/开发
• 合併与收购
• 业务扩展
• 伙伴关係与合作

第十一章 附录

• 相关调查

Feminine Hygiene Wash Market Valuation - 2026-2032

The rising menstruation literacy, increased awareness of personal cleanliness, and a move toward sustainable goods are driving the feminine hygiene wash market. Consumers are increasingly looking for items that provide safety and comfort, prompting manufacturers to experiment with organic and natural formulas. The feminine hygiene wash market size is to have been valued at USD 26.54 Billion in 2024 and is expected to reach USD 41.12 Billion by 2032. This translates to a CAGR of 5.40%.

Furthermore, the market is also being spurred by the growth of e-commerce, which allows for more accessibility and visibility of these goods, while initiatives targeted at teaching women about menstruation health are helping to demystify discussions about feminine hygiene. As societal norms shift, the demand for feminine hygiene washes that promote both physical and emotional well-being grows, indicating a larger commitment to women's health and cleanliness.

Feminine Hygiene Wash Market: Definition/ Overview

Feminine hygiene wash is a specialized cleansing product meant to keep the exterior vaginal area clean, balance pH levels, and prevent infections and smells. It is designed to be soothing, non-irritating, and frequently contains substances that maintain the vagina's natural flora. Feminine hygiene wash can be used for everyday cleansing during showers, after menstruation, after exercise, or whenever freshness is required. It is not meant for internal usage and should be used as directed to avoid altering the natural balance of the vaginal environment.

What are the Key Factors Driving the Growth of the Feminine Hygiene Wash Market?

The feminine hygiene wash market is being driven by increased awareness of personal hygiene and its importance in infection prevention. According to a World Health Organization (WHO) report, over 2.3 billion women and girls menstruate annually, and keeping good hygiene during this time is critical. A study published in the Journal of Women's Health discovered that women who use feminine hygiene products daily are 65% less likely to get recurrent vaginal infections.

Increasing disposable wealth, particularly in developing nations, is pushing up demand for feminine hygiene products such as washes. The World Bank reports that worldwide GDP per capita climbed from $9,357 in 2000 to $11,417 in 2019 (in current US dollars). This economic expansion, combined with rising urbanization, is driving the market. The United Nations projects that by 2050, 68% of the world's population will reside in cities, up from 55% in 2018, potentially increasing access to and demand for these goods.

Furthermore, there is a huge trend toward natural and organic feminine hygiene products, including washes. According to Verified Market Research, the global organic personal care market was valued at USD 20.71 Billion in 2023 and is predicted to grow at a 9% CAGR between 2024 and 2032. A survey conducted by the Female Health Company indicated that 62% of women chose natural or organic products for intimate care, which is driving innovation and growth in this market segment.

What are the Primary Challenges Hindering the Market Growth?

Cultural stigma and taboos around feminine hygiene products in different regions are significant barriers to the market. In many cultures, addressing menstruation health and cleanliness is considered taboo, discouraging women from using or learning about hygiene washes. This lack of open debate restricts market penetration and lowers consumer knowledge, ultimately impeding growth in certain demographics, particularly in conservative societies.

Furthermore, the existence of substitute products that might be thought to be more practical or efficient serves as another barrier. Many women prefer traditional hygiene procedures, such as soap and water or other intimate care products that they are more comfortable with. This inclination restricts the adoption of specialized feminine hygiene washes, especially in places where knowledge about these products is limited or where consumers are not fully aware of the benefits of using dedicated hygiene washes.

Category-Wise Acumens

How Does Normal Hygiene Wash Products Drive the Growth of the Market?

The normal hygiene wash segment is estimated to dominate the market during the forecast period. The concept of maintaining regular personal hygiene is becoming more common. Normal intimate washes provide a gentle cleansing composition that is ideal for everyday use, giving a sensation of freshness and comfort throughout the day. The emphasis on everyday cleanliness regimens fuels the market for normal intimate washes.

Normal intimate washes have calming chemicals and a pH balance that is specifically suited for the delicate vaginal area. Regular application can help to reduce irritation, itching, and discomfort caused by sweat, friction, or tight clothing. This emphasis on preventive care and keeping a healthy vaginal environment drives the demand for normal intimate washes.

Furthermore, Normal intimate washes are appropriate for a wider spectrum of users than in-period washes. They can be used by pre-pubescent girls, pregnant or postpartum women, and even men to maintain genital hygiene. Normal intimate washes can also be used for non-menstrual purposes, such as after an exercise or swimming. This versatility, combined with a larger user base, contributes to normal intimate washes' market domination.

How Does the Demand for Repeated Usage for Female Adults Propel the Market?

The female adult segment is estimated to dominate the market during the forecast period. Female adults have lengthier menstrual cycles than teenagers. This correlates to a greater demand for feminine hygiene products, resulting in increased purchase frequency and overall spending on feminine hygiene items.

Female adults have greater disposable income than teenagers, who may rely on parental support to buy hygiene goods. This financial independence enables them to try new brands, select premium products, and potentially influence the purchasing decisions of future generations. Additionally, female individuals are more exposed to marketing campaigns and brand awareness initiatives, which may influence their selection for specific feminine hygiene washes.

Furthermore, Adult women's feminine hygiene needs vary depending on age, hormonal changes, and potential health risks. The market now offers a greater choice of feminine hygiene washes to meet these various demands, such as solutions for sensitive skin, pH balancing, and targeting specific issues like odor management. Female adults are more inclined to investigate these differences and select washes that are most suited to their own needs.

Country/Region-wise Acumens

What are the Drivers for the Dominance of the Asia Pacific region in the Market?

The Asia Pacific region is estimated to dominate the market during the forecast period. The Asia Pacific region has a sizable and growing female population, which directly influences the market for feminine hygiene products. According to the United Nations Population Division, Asia's female population was over 2.2 billion in 2020 and is expected to reach 2.4 billion by 2030. In India alone, the female population is predicted to increase from 662 million in 2020 to 717 million in 2030. This demographic trend greatly increases demand for feminine hygiene washes in the region.

Furthermore, in the Asia Pacific region, there is an increasing understanding of the importance of feminine hygiene in infection prevention. According to a study published in the journal BMC Women's Health, awareness of proper feminine hygiene practices grew in urban China from 62% in 2009 to 87% in 2019. Similarly, a survey done by the Indian Council of Medical Research found that the adoption of hygienic procedures during menstruation among adolescent girls in India increased from 50.7% in 2010 to 77.5% in 2020, indicating an increasing demand for feminine hygiene products such as wash.

What are the Key Growth Drivers for the Feminine Hygiene Wash Market in Europe?

Europe region is estimated to exhibit substantial growth within the market during the forecast period. Europe has experienced a considerable increase in awareness and education about feminine hygiene, which is driving market growth. According to a report by the European Parliament's Committee on Women's Rights and Gender Equality, measures to reduce period poverty and promote menstruation health education increased by 40% in EU member states between 2015 and 2020. According to a survey performed by the European Institute for Gender Equality, 78% of EU women now regard feminine hygiene products, especially intimate washes, to be important, up from 62% in 2010.

Furthermore, Europe's aging female population is helping to drive market growth as older women become more concerned about their intimate health. According to Eurostat, the proportion of women aged 65 and up in the EU-27 is expected to rise from 21.8% in 2019 to 30.3% in 2050. According to a study published in the European Journal of Obstetrics, Gynecology, and Reproductive Biology, 72% of postmenopausal women in Europe reported using feminine hygiene products daily, up from 45% in 2010, indicating a developing market segment.

Competitive Landscape

The competitive landscape of the feminine hygiene wash market is characterized by a confluence of prominent players, innovative startups, and technology providers providing a range of solutions to cater to the evolving needs of the market. Key players in the market often distinguish themselves using different product ingredients, strategic partnerships and cater to diverse needs, and offer women a more comprehensive range of choices for their intimate hygiene needs.

Some of the prominent players operating in the feminine hygiene wash market include:

Lemisol

Procter & Gamble

Kimberly-Clark Corporation

Johnson & Johnson

Unicharm Corporation

Essity AB

Kao Corporation

Daio Paper Corporation

Emerita,

Healthy Hoohoo,

LACTACYD

Summer's Eve

Nature Certified

Sliquid

V Wash Plus

SweetSpot

Vagisil

Latest Developments

In June 2023, Procter & Gamble Company announced a $24 million investment in Gujarat, India, to establish a personal healthcare manufacturing plant.

In April 2022, Kimberly-Clark launched new Poise Ultra Thin Pads with Wings. The thinnest pads guarantee 100% protection from bladder leaks.

In April 2021, Essity, a hygiene and health company, agreed to acquire approximately 44 percent of Colombian hygiene company Productos Familia S.A. After completing the transaction, Essity will own at least 94 percent of Familia, making them the largest stakeholder.

In March 2021, Piramal Pharma's consumer products division forayed into the feminine hygiene wash market. The company launched 'i-feel Gentle Intimate Wash' for women in India.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FEMININE HYGIENE WASH MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FEMININE HYGIENE WASH MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL FEMININE HYGIENE WASH MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Normal Intimate Wash
• 5.3 In-Period Intimate Wash

6 GLOBAL FEMININE HYGIENE WASH MARKET, BY END USER

• 6.1 Overview
• 6.2 Female Teenager
• 6.3 Female Adults

7 GLOBAL FEMININE HYGIENE WASH MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL FEMININE HYGIENE WASH MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Lemisol
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Emerita
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Healthy Hoohoo
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 LACTACYD
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Summer's Eve
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Nature Certified
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Sliquid
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 V Wash Plus
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 SweetSpot
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Vagisil
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research