卫生棉市场机会、成长动力、产业趋势分析及2025-2034年预测

2024 年全球卫生棉市场规模达到 204 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 4%。卫生棉是月经卫生的必需品，其作用是吸收经血并防止渗漏。随着全球对月经健康的认识不断提高，对卫生棉的需求也在增加，尤其是在发展中地区。越来越多的女性开始重视舒适、便利和安全，从而推动了市场的成长。政府措施和非营利组织正积极推广月经卫生，进一步推动市场发展。在发展中国家，卫生用品的可近性和可负担性的提高促进了其采用率的提高。製造商正在透过推出可生物降解和有机卫生棉、解决环境问题以及满足消费者对永续替代品的偏好来进行创新。网路平台和电子商务管道的日益普及使得这些产品更容易被更广泛的受众所接受，从而促进了市场扩张。

卫生棉市场分为一次性和可重复使用两大类。到 2024 年，一次性用品将占据 76.1% 的市场份额，这得益于其便利性、可靠性和广泛的可用性。一次性卫生棉使用方便，特别受到职业妇女、学生和旅行者的欢迎。这些卫生棉有多种形式，包括常规和超薄两种选择，可满足不同消费者的需求。知名品牌的建立和强大的分销网络确保了其易于访问，进一步增强了其主导地位。一次性卫生棉的创新，例如改进的吸收技术和透气材料，提高了使用者的舒适度，并提升了消费者对这些产品的偏好。

卫生棉的分销管道包括零售药局、医院药局、电商平台、实体店、超市/大卖场。 2024年，零售药局占据35.4%的市场份额，为消费者提供便利和专业指导。零售药局因其便利性和产品选择多样化，仍然是购买卫生用品的可靠选择。医院药局虽然所占份额较小，但因提供月经保健产品的深入支持和建议而获得认可。电子商务平台也正在快速成长，为消费者提供更广泛的选择、谨慎的购买选择和有竞争力的价格。

2024 年，美国卫生棉市场产值将达到 37 亿美元，这得益于公共卫生运动和教育活动不断提高的月经健康意识。致力于解决经期贫困和扩大经期用品获取管道的计画（特别是在学校和服务不足的社区）促进了需求的成长。政府的支持以及与非营利组织的合作有助于提高人们对卫生棉使用的意识并鼓励使用卫生棉，进一步增强了美国卫生棉市场的成长

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 快速的城市化和女性识字率的提高
    • 政府加大对月经卫生的投入
    • 与卫生棉相关的新型产品上市
    • 有机卫生棉的受欢迎程度日益提升
  • 产业陷阱与挑战
    • 发展中国家卫生棉面临的社会挑战
    • 卫生棉对环境的不良影响
• 成长潜力分析
• 监管格局
• 未来市场趋势
• 差距分析
• 技术格局
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司矩阵分析
• 公司市占率分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：按类型，2021 - 2034 年

• 主要趋势
• 一次性的
• 可重复使用的

第六章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 零售药局
• 医院药房
• 电子商务通路
• 实体店面
• 超市/大卖场

第七章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙
• 亚太地区
  • 日本
  • 中国
  • 印度
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第八章：公司简介

• Cora
• Edgewell Personal Care
• First quality enterprises
• Hengan international
• Johnson & Johnson
• Kao corporation
• Kimberly-Clark
• Ontex
• Premier FMCG (Lil-lets UK Limited)
• Procter & Gamble
• Unicharm Corporation
• Unilever

The Global Sanitary Pads Market reached USD 20.4 billion in 2024 and is projected to grow at a CAGR of 4% between 2025 and 2034. Sanitary pads, essential for menstrual hygiene, are designed to absorb menstrual blood and prevent leakage. As awareness of menstrual health rises globally, the demand for sanitary pads is increasing, particularly in developing regions. More women are prioritizing comfort, convenience, and safety, driving the growth of the market. Government initiatives and non-profit organizations are actively promoting menstrual hygiene, further fueling the market. In developing countries, increased accessibility and affordability of sanitary products are contributing to higher adoption rates. Manufacturers are innovating by introducing biodegradable and organic pads, addressing environmental concerns, and meeting consumer preferences for sustainable alternatives. The growing presence of online platforms and e-commerce channels has made these products more accessible to a wider audience, facilitating market expansion.

The sanitary pads market is segmented into disposable and reusable categories. In 2024, the disposable segment accounted for 76.1% of the market, driven by its convenience, reliability, and widespread availability. Disposable pads are easy to use, making them particularly popular among working women, students, and travelers. These pads come in various forms, including regular and ultra-thin options, catering to diverse consumer needs. The established presence of well-known brands and strong distribution networks ensures easy accessibility, further enhancing their dominance. Innovations in disposable pads, such as improved absorption technology and breathable materials, have enhanced user comfort and boosted consumer preference for these products.

Distribution channels for sanitary pads include retail pharmacies, hospital pharmacies, e-commerce platforms, brick-and-mortar stores, and supermarkets/hypermarkets. In 2024, retail pharmacies held a 35.4% market share, offering convenience and professional guidance to consumers. Retail pharmacies remain a trusted option for purchasing sanitary products due to their accessibility and variety of product options. Hospital pharmacies, though accounting for a smaller share, are gaining recognition for providing in-depth support and recommendations for menstrual health products. E-commerce platforms are also witnessing rapid growth, offering consumers a wider selection, discreet purchasing options, and competitive pricing.

The U.S. sanitary pads market generated USD 3.7 billion in 2024, driven by heightened awareness of menstrual health through public health campaigns and educational initiatives. Programs focused on addressing period poverty and expanding access to menstrual products, particularly in schools and underserved communities, have contributed to increased demand. Government support and collaborations with non-profit organizations are helping raise awareness and encourage the use of sanitary pads, further strengthening market growth in the U.S.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rapid urbanization and growing literacy rate among women
    • 3.2.1.2 Increasing government initiatives towards menstrual hygiene
    • 3.2.1.3 Novel type launches related to sanitary pads
    • 3.2.1.4 Increasing inclination towards organic sanitary pad
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Social challenges associated with sanitary pads in developing countries
    • 3.2.2.2 Adverse effects of sanitary pads on the environment
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Future market trends
• 3.6 Gap analysis
• 3.7 Technology landscape
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Disposable
• 5.3 Reusable

Chapter 6 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Retail pharmacy
• 6.3 Hospital pharmacy
• 6.4 E-commerce channels
• 6.5 Brick and mortar
• 6.6 Supermarket/hypermarket

Chapter 7 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 France
  • 7.3.3 UK
  • 7.3.4 Italy
  • 7.3.5 Spain
• 7.4 Asia Pacific
  • 7.4.1 Japan
  • 7.4.2 China
  • 7.4.3 India
  • 7.4.4 South Korea
  • 7.4.5 Australia
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Argentina
  • 7.5.3 Mexico
• 7.6 Middle East and Africa
  • 7.6.1 South Africa
  • 7.6.2 Saudi Arabia
  • 7.6.3 UAE

Chapter 8 Company Profiles

• 8.1 Cora
• 8.2 Edgewell Personal Care
• 8.3 First quality enterprises
• 8.4 Hengan international
• 8.5 Johnson & Johnson
• 8.6 Kao corporation
• 8.7 Kimberly-Clark
• 8.8 Ontex
• 8.9 Premier FMCG (Lil-lets UK Limited)
• 8.10 Procter & Gamble
• 8.11 Unicharm Corporation
• 8.12 Unilever