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市场调查报告书
商品编码
1699437

女性卫生洗护市场机会、成长动力、产业趋势分析及 2025-2034 年预测

Feminine Hygiene Wash Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 190 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球女性卫生洗护市场价值为 92.5 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 5.6%。透过政府措施、非政府组织和医疗保健组织提高人们对私密健康的认识，大大促进了市场扩张。强调月经卫生、私密护理和感染预防的宣传活动在教育女性了解女性卫生用品方面发挥了关键作用。社群媒体、数位健康平台和有影响力的人进一步扩大了这一讯息，使卫生保健资讯更容易获得。

女性卫生清洗市场 - IMG1

随着品牌与健康专家合作教育消费者并打破围绕私密护理的耻辱感，对女性卫生洗液、湿纸巾和永续产品的需求持续上升。随着意识的增强，越来越多的女性选择经过皮肤科测试、pH 值平衡和有机的卫生解决方案。现在，越来越多的消费者优先考虑符合健康和卫生标准的安全、高品质产品，从而促进了市场成长。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 92.5亿美元
预测值 157亿美元
复合年增长率 5.6%

按产品类型细分，市场包括乳霜、湿纸巾、喷雾、肥皂、凝胶以及泡沫、粉末和清洁剂等其他产品。 2024 年，女性卫生湿纸巾的收入将达到 30 亿美元，预计复合年增长率为 5.8%。它们的便利性和易用性使它们成为比液体洗涤剂更受欢迎的选择，尤其是在旅行和日常生活中。随着城市化进程的推进和越来越多的女性加入劳动力大军，对便携、pH 值平衡、环保的卫生产品的需求持续激增。融入抗菌特性、草药成分和可生物降解材料的新产品开发进一步激发了人们的兴趣。

人们对公共卫生间和共享空间卫生问题的日益关注也促进了便携式卫生解决方案的普及。可支配收入的增加和个人护理产品支出的增加支持了市场扩张，而网路零售和数位行销活动则提高了产品的知名度和可及性。 2023年，城镇女性劳动参与率上升至25.4%，反映出实用卫生解决方案的需求不断增长。

女性卫生洗护市场按价格等级分类，中檔市场因其价格与品质之间的平衡而占主导地位。不同收入群体的女性都在寻求经皮肤科医生认可、安全有效且价格不像奢侈品牌那么昂贵的卫生产品。中檔卫生洗液通常经过妇科医生测试并采用天然成分製成，仍能为广大消费者所接受。这个细分市场对于发展中地区的城市和半城市地区来说尤其重要，因为在这些地区，负担能力在购买决策中起着至关重要的作用。

市场进一步按分销管道划分，到 2024 年，线下销售将占据 64.3% 的份额。实体店仍然是首选的购买方式，尤其是在发展中地区，消费者信任店内购买和药剂师的推荐。药局、超市和专卖店是主要的分销点，为品牌提供直接接触消费者的机会。强大的零售合作伙伴关係有助于主要品牌扩大影响力并影响购买决策。

2024 年，北美以 26.2% 的份额领先市场，创造了 24 亿美元的收入。由于买家优先考虑天然和 pH 值平衡的产品，因此消费者的高意识和品牌忠诚度推动了市场主导地位。数位行销、社群媒体推广和有影响力的代言推动私人卫生产品成为主流，确保了零售和线上平台的稳定需求。

目录

第一章：方法论与范围

  • 研究设计
    • 研究方法
    • 资料收集方法
  • 基础估算与计算
    • 基准年计算
    • 市场估计的主要趋势
  • 预测模型
  • 初步研究与验证
    • 主要来源
    • 资料探勘来源
  • 市场定义

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
  • 供应商概况
  • 定价分析
  • 技术与创新格局
  • 重要新闻和倡议
  • 监管格局
  • 製造商
  • 经销商
  • 零售商
  • 衝击力
    • 成长动力
      • 女性健康意识不断提高
      • 健康和卫生教育倡议
      • 改变生活方式和习惯
    • 产业陷阱与挑战
      • 安全问题
      • 产品功效和声明
  • 成长潜力分析
  • 消费者购买行为
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：按产品类型，2021 - 2034 年（十亿美元）

  • 主要趋势
  • 乳霜
  • 湿纸巾
  • 喷
  • 酒吧
  • 凝胶
  • 其他的

第六章：市场估计与预测：以价格，2021-2034 年（十亿美元）

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第七章：市场估计与预测：按最终用途，2021 - 2034 年（十亿美元）

  • 主要趋势
  • 女性青少年
  • 成年雌性

第八章：市场估计与预测：按配销通路，2021-2034 年（十亿美元）

  • 主要趋势
  • 离线
  • 在线的

第九章：市场估计与预测：按地区，2021 - 2034 年（十亿美元）

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 阿联酋
    • 南非
    • 沙乌地阿拉伯

第十章：公司简介

  • Boots
  • CB Fleet
  • Combe
  • Corman
  • CTS Group
  • Emerita
  • Happy Root
  • Healthy Hoohoo
  • Lactacyd
  • Lifeon
  • Nature Certified
  • Oriflame
  • Sliquid Splash
  • SweetSpot
  • VWash
简介目录
Product Code: 8121

The Global Feminine Hygiene Wash Market was valued at USD 9.25 billion in 2024 and is set to expand at a CAGR of 5.6% from 2025 to 2034. Increasing awareness about intimate hygiene through government initiatives, NGOs, and healthcare organizations has significantly contributed to market expansion. Awareness campaigns highlighting menstrual hygiene, intimate care, and infection prevention have played a key role in educating women about feminine hygiene products. Social media, digital health platforms, and influencers further amplify this message, making information on hygiene care more accessible.

Feminine Hygiene Wash Market - IMG1

The demand for feminine hygiene washes, wipes, and sustainable products continues to rise as brands collaborate with health experts to educate consumers and break stigmas surrounding intimate care. Women increasingly choose dermatologically tested, pH-balanced, and organic hygiene solutions, driven by heightened awareness. More consumers now prioritize safe, high-quality products that align with health and hygiene standards, reinforcing market growth.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$9.25 Billion
Forecast Value$15.7 Billion
CAGR5.6%

Segmented by product type, the market includes creams, wipes, sprays, bars, gels, and others like foams, powders, and cleansers. In 2024, feminine hygiene wipes generated USD 3 billion in revenue and are projected to grow at a CAGR of 5.8%. Their convenience and ease of use make them a preferred choice over liquid washes, especially for travel and daily routines. As urbanization progresses and more women join the workforce, demand for portable, pH-balanced, and eco-friendly hygiene products continues to surge. New product developments incorporating antibacterial properties, herbal ingredients, and biodegradable materials further drive interest.

Growing concerns about hygiene in public restrooms and shared spaces also contribute to the popularity of portable hygiene solutions. Increased disposable income and higher spending on personal care products support market expansion, while online retail and digital marketing campaigns boost product visibility and accessibility. The female labor force participation rate in urban areas rose to 25.4% in 2023, reflecting a rising need for practical hygiene solutions.

The feminine hygiene wash market is categorized by pricing tiers, with the mid-range segment dominating due to its balance between affordability and quality. Women from various income groups seek hygienic products that are dermatologist-approved, safe, and effective without the premium price of luxury brands. Mid-range hygiene washes, often gynecologist-tested and made with natural ingredients, remain widely accessible to a broad consumer base. This segment is especially relevant in urban and semi-urban areas of developing regions, where affordability plays a crucial role in purchasing decisions.

The market is further divided by distribution channels, with offline sales accounting for 64.3% of the share in 2024. Physical stores continue to be the preferred purchasing method, especially in developing regions, where consumers trust in-store purchases and pharmacist recommendations. Pharmacies, supermarkets, and specialty stores serve as primary distribution points, offering direct engagement opportunities for brands to educate consumers. Strong retail partnerships help major brands extend their reach and influence buying decisions.

In 2024, North America led the market with a 26.2% share, generating USD 2.4 billion in revenue. High consumer awareness and brand loyalty drive market dominance, as buyers prioritize natural and pH-balanced products. Digital marketing, social media promotions, and influencer endorsements have propelled intimate hygiene products into the mainstream, ensuring steady demand across both retail and online platforms.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Research design
    • 1.1.1 Research Approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimates
  • 1.3 Forecast model
  • 1.4 Primary research & validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Supplier Landscape
  • 3.3 Pricing analysis
  • 3.4 Technology & innovation landscape
  • 3.5 Key news & initiatives
  • 3.6 Regulatory landscape
  • 3.7 Manufacturers
  • 3.8 Distributors
  • 3.9 Retailers
  • 3.10 Impact forces
    • 3.10.1 Growth drivers
      • 3.10.1.1 Rising awareness of feminine health
      • 3.10.1.2 Health and hygiene education initiatives
      • 3.10.1.3 Changing lifestyles and habits
    • 3.10.2 Industry pitfalls & challenges
      • 3.10.2.1 Safety concerns
      • 3.10.2.2 Product efficacy and claims
  • 3.11 Growth potential analysis
  • 3.12 Consumer buying behavior
  • 3.13 Porter's analysis
  • 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Bn) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Creams
  • 5.3 Wipes
  • 5.4 Spray
  • 5.5 Bar
  • 5.6 Gel
  • 5.7 Others

Chapter 6 Market Estimates & Forecast, By Price, 2021 - 2034 ($Bn) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Low
  • 6.3 Medium
  • 6.4 High

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Female teenager
  • 7.3 Female adult

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Offline
  • 8.3 Online

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Russia
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 Australia
    • 9.4.5 South Korea
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
  • 9.6 MEA
    • 9.6.1 UAE
    • 9.6.2 South Africa
    • 9.6.3 Saudi Arabia

Chapter 10 Company Profiles

  • 10.1 Boots
  • 10.2 CB Fleet
  • 10.3 Combe
  • 10.4 Corman
  • 10.5 CTS Group
  • 10.6 Emerita
  • 10.7 Happy Root
  • 10.8 Healthy Hoohoo
  • 10.9 Lactacyd
  • 10.10 Lifeon
  • 10.11 Nature Certified
  • 10.12 Oriflame
  • 10.13 Sliquid Splash
  • 10.14 SweetSpot
  • 10.15 VWash