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市场调查报告书
商品编码
1880511

永续卫生用品市场预测至2032年：按产品、材料、通路、最终用户和地区分類的全球分析

Sustainable Menstrual Care Products Market Forecasts to 2032 - Global Analysis By Product (Menstrual Cups, Period Panties, Organic Pads and Other Products), Material, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的研究，预计 2025 年全球永续经期用品市场价值将达到 293 亿美元，到 2032 年将达到 525 亿美元，预测期内复合年增长率为 8.7%。

永续经期用品是一种环保产品，旨在减少废弃物、限制化学物质接触并维护长期环境健康。这些产品采用可重复使用、可生物降解或低环境影响的材料製成，例如有机棉、医用级硅胶和植物来源纤维。减少一次性塑胶和有害添加剂的使用，可以降低传统一次性卫生棉和卫生棉条对生态学的影响。月事杯、可重复使用的布卫生棉、经期内裤和可堆肥产品等选择不仅有助于资源节约，还能提高成本效益并改善使用者健康。永续经期照护强调在产品整个生命週期内负责任地生产、符合道德规范地采购材料并减少废弃物。

人们对环保卫生用品的兴趣日益浓厚

消费者正逐渐从传统的塑胶卫生棉和卫生棉条转向可生物降解、可重复使用和有机的替代品。宣传宣传活动和社群媒体上的意见领袖正在提高人们对这些产品健康和环境益处的认识。零售商正在扩大环保经期用品的货架空间，以满足日益增长的需求。政府和非政府组织正透过教育计画和补贴计画来推广永续的经期卫生管理。这种将消费者健康需求与环境责任连结起来的趋势，持续推动相关产品的成长。

永续产品的初始成本较高

有机卫生棉、月事杯和可重复使用的经期内裤通常比传统产品更贵。儘管长期来看可以节省开支，但价格敏感的消费者仍然对环保产品犹豫不决。由于生产成本压力，小规模品牌在与现有品牌竞争时面临挑战。消费者对生命週期成本节省的认知不足也进一步减缓了产品的普及速度。因此，这些因素持续阻碍产品的广泛市场推广。

人们越来越关注减少塑胶废弃物

消费者越来越意识到一次性卫生棉和卫生棉条对环境的影响。各大品牌正努力透过使用可生物降解材料、竹纤维和可重复使用的产品来减少废弃物。零售商正在推广环保经期用品，作为其更广泛的永续发展宣传活动的一部分。电商平台正加速小众永续品牌走向全球。非政府组织和倡导团体正在加强经期护理与循环经济实践之间的连结。

缺乏标准化的永续性认证

消费者往往难以区分真正永续的产品和「漂绿」宣传。不同地区认证架构缺乏统一性，降低了产品的可信度与信任度。监管的不确定性也使全球品牌的合规性更加复杂。零售商面临既要教育消费者，也要保持资讯清晰简洁的挑战。标籤透明度不足削弱了消费者对环保声明的信任。因此，这阻碍了市场在全球范围内建立一致的信誉度。

新冠疫情的感染疾病：

新冠疫情改变了消费者的行为，并加速了对永续经期用品的需求。封锁措施提高了人们对可重复使用且经期持久的产品的兴趣，例如月事杯和经期内裤。供应链中断给有机棉和竹纤维的采购带来了挑战。卫生方面的担忧最初减缓了可重复使用产品的普及，但消毒技术的创新恢復了人们的信任。疫情期间，电子商务已成为永续经期用品的主要通路。在后疫情时代的復苏中，兼顾价格实惠和环保的混合模式正在推广。

预计在预测期内，有机卫生棉细分市场将占据最大的市场份额。

由于消费者对其青睐有加，预计在预测期内，有机棉卫生棉将占据最大的市场份额。有机棉卫生棉因其安全性、可生物分解性和舒适性而日益受到欢迎。零售商正在扩大产品范围，以满足消费者对无化学成分卫生用品的需求。材料科学的进步提高了有机棉卫生棉的吸水性和耐用性。行销宣传活动着重宣传其健康益处和环保特性，以建立消费者信任。电子商务平台正在加速都市区和农村消费者对有机棉卫生棉的接受度。

预计竹材和植物来源纤维细分市场在预测期内将呈现最高的复合年增长率。

由于对创新和永续材料的需求不断增长，竹纤维和植物来源纤维领域预计将在预测期内实现最高成长率。与传统产品相比，竹纤维卫生棉和植物来源棉条具有更优异的生物降解性。品牌正在利用竹子的天然抗菌特性来提升产品安全性。零售商正在推广竹纤维卫生用品，将其作为其高端环保策略的一部分。电子商务平台正在加速年轻环保消费者对这类产品的接受度。可支配收入的成长正在推动对高端、永续卫生用品的需求。

占比最大的地区：

由于北美拥有先进的基础设施和强大的消费者意识，预计在预测期内，北美将占据最大的市场份额。美国和加拿大在有机和可重复使用经期用品的强劲需求推动下，引领着领先趋势。零售商和药局正大力投资永续产品线和数位化分销。创业投资正在加速经期用品Start-Ups的创新。监管政策的明确和强有力的行销宣传活动正在增强消费者的信任。与电子商务的融合正在强化永续经期用品在零售通路中的作用。因此，北美市场作为最大的区域贡献者，正在推动成长。

复合年增长率最高的地区：

预计亚太地区在预测期内将实现最高的复合年增长率，这主要得益于快速的都市化和消费者对环保经期用品日益增长的需求。中国、印度、日本和韩国等国家正透过政府主导的经期卫生倡议推动环保经期用品的普及。本土Start-Ups和全球公司正在拓展以行动端为先的解决方案，以满足本地需求。中产阶级收入的成长数位化程度的提高正在加速人们参与永续消费。雇主和非政府组织也越来越重视将环保经期用品纳入职场健康计画。东南亚电子商务的蓬勃发展也为永续经期用品的整合创造了新的机会。

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目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 介绍
  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球永续卫生用品市场（依产品分类）

  • 介绍
  • 月事杯
  • 生理裤
  • 有机垫片
  • 有机卫生棉条
  • 其他产品

6. 全球永续卫生用品市场（依材料划分）

  • 介绍
  • 有机棉
  • 竹子和植物来源纤维
  • 生物分解性塑胶
  • 回收材料
  • 其他成分

7. 全球永续卫生用品市场（依通路管道划分）

  • 介绍
  • 药房和药品商店
  • 超级市场和大卖场
  • 专卖店
  • 线上平台
  • 其他通路

8. 全球永续卫生用品市场（依最终用户划分）

  • 介绍
  • 青少年
  • 成年人（千禧世代、X世代）
  • 具有环保意识的消费者
  • 低收入者
  • 其他最终用户

9. 全球永续卫生用品市场（按地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • DivaCup
  • Mooncup
  • Saalt
  • OrganiCup
  • Natracare
  • Rael
  • Cora
  • Thinx
  • Lunette
  • Ruby Cup
  • Lena Cup
  • Heyday
  • GladRags
  • Saathi Pads
  • Pee Safe
Product Code: SMRC32500

According to Stratistics MRC, the Global Sustainable Menstrual Care Products Market is accounted for $29.3 billion in 2025 and is expected to reach $52.5 billion by 2032 growing at a CAGR of 8.7% during the forecast period. Sustainable menstrual care products are eco-friendly alternatives designed to reduce waste, limit chemical exposure, and support long-term environmental health. These products are made from reusable, biodegradable, or low-impact materials such as organic cotton, medical-grade silicone, or plant-based fibers. By minimizing single-use plastics and harmful additives, they lower the ecological footprint associated with traditional disposable pads and tampons. Options like menstrual cups, reusable cloth pads, period underwear, and compostable products not only help conserve resources but also promote cost-efficiency and health benefits for users. Sustainable menstrual care emphasizes responsible production, ethical sourcing, and waste-reduction throughout the product life cycle.

Market Dynamics:

Driver:

Rising awareness of eco-friendly menstrual options

Consumers are increasingly shifting from conventional plastic-based pads and tampons to biodegradable, reusable, and organic alternatives. Advocacy campaigns and social media influencers are amplifying awareness of health and environmental benefits. Retailers are expanding shelf space for eco-friendly menstrual products to meet growing demand. Governments and NGOs are promoting sustainable menstrual hygiene through education and subsidy programs. This driver continues to anchor growth by aligning consumer health priorities with environmental responsibility.

Restraint:

Higher upfront cost of sustainable products

Organic pads, menstrual cups, and reusable period underwear often cost more than conventional options. Price-sensitive consumers hesitate to adopt eco-friendly products despite long-term savings. Smaller brands face challenges in competing with established players due to production cost pressures. Limited consumer awareness of lifecycle savings further slows adoption. Therefore, this continues to hinder the market from achieving mass accessibility.

Opportunity:

Increased concerns about plastic waste reduction

Consumers are increasingly aware of the environmental impact of disposable pads and tampons. Brands are leveraging biodegradable materials, bamboo fibers, and reusable formats to reduce waste. Retailers are promoting eco-friendly menstrual products as part of broader sustainability campaigns. E-commerce platforms are accelerating access to niche sustainable brands globally. NGOs and advocacy groups are reinforcing the link between menstrual care and circular economy practices.

Threat:

Lack of standardized sustainability certifications

Consumers often struggle to differentiate between genuinely sustainable products and greenwashing claims. Inconsistent certification frameworks across regions reduce trust and credibility. Regulatory uncertainty complicates compliance for global brands. Retailers face challenges in educating consumers while maintaining clarity and simplicity. Limited transparency in labeling weakens consumer confidence in eco-friendly claims. Therefore, this constrains the market from achieving consistent global credibility.

Covid-19 Impact:

Covid-19 reshaped consumer behavior and accelerated demand for sustainable menstrual care products. Lockdowns boosted interest in reusable and long-lasting options such as menstrual cups and period underwear. Supply chain disruptions created challenges in sourcing organic cotton and bamboo fibers. Hygiene concerns initially slowed adoption of reusable formats, but innovation in sterilization technologies restored confidence. E-commerce became the primary channel for distributing sustainable menstrual products during the pandemic. Post-pandemic recovery is fostering hybrid models that combine affordability with eco-consciousness.

The organic pads segment is expected to be the largest during the forecast period

The organic pads segment is expected to account for the largest market share during the forecast period owing to strong consumer preference. Organic cotton pads are increasingly adopted for their safety, biodegradability, and comfort. Retailers are expanding offerings to meet demand for chemical-free menstrual care. Advances in material science are improving absorbency and durability of organic pads. Marketing campaigns emphasize health benefits and eco-friendly attributes to build consumer trust. E-commerce platforms are accelerating adoption among urban and rural consumers alike.

The bamboo & plant-based fibers segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the bamboo & plant-based fibers segment is predicted to witness the highest growth rate due to rising demand for innovative sustainable materials. Bamboo pads and plant-based tampons offer superior biodegradability compared to conventional products. Brands are leveraging bamboo's natural antibacterial properties to enhance product safety. Retailers are promoting bamboo-based menstrual care as part of premium eco-friendly strategies. E-commerce platforms are accelerating adoption among younger, eco-conscious consumers. Rising disposable incomes are reinforcing demand for premium sustainable menstrual care.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share owing to advanced infrastructure and strong consumer awareness. The U.S. and Canada are leading adoption through high demand for organic and reusable menstrual care products. Retailers and pharmacies are investing heavily in sustainable product lines and digital distribution. Venture capital funding is accelerating innovation in menstrual care startups. Regulatory clarity and strong marketing campaigns are fostering consumer confidence. E-commerce integration is strengthening the role of sustainable menstrual care in retail channels. Therefore, this fosters the market in North America as the largest regional contributor.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization and rising consumer demand for eco-friendly menstrual products. Countries like China, India, Japan, and South Korea are driving adoption through government-led menstrual hygiene initiatives. Local startups and global players are scaling mobile-first solutions tailored to regional needs. Rising middle-class incomes and digital adoption are accelerating participation in sustainable consumption. Employers and NGOs are increasingly recognizing eco-friendly menstrual care as part of workplace wellness programs. E-commerce growth in Southeast Asia is creating new opportunities for sustainable menstrual care integration.

Key players in the market

Some of the key players in Sustainable Menstrual Care Products Market include DivaCup, Mooncup, Saalt, OrganiCup, Natracare, Rael, Cora, Thinx, Lunette, Ruby Cup, Lena Cup, Heyday, GladRags, Saathi Pads and Pee Safe.

Key Developments:

In October 2023, Diva joined the Tampon Tax Back Coalition alongside seven other menstrual care brands. This collaboration advocates for abolishing the "luxury tax" on menstrual products, reinforcing Diva's commitment to menstrual equity and accessibility.

In July 2023, Mooncup was acquired by &SISTERS, a UK-based sustainable period care brand specializing in compostable pads, tampons, and liners. This acquisition represents a strategic alignment of two ethical brands, ensuring Mooncup's mission to eliminate single-use plastic continues under a broader sustainable portfolio.

Products Covered:

  • Menstrual Cups
  • Period Panties
  • Organic Pads
  • Organic Tampons
  • Other Products

Materials Covered:

  • Organic Cotton
  • Bamboo & Plant-Based Fibers
  • Biodegradable Plastics
  • Recycled Materials
  • Other Materials

Distribution Channels Covered:

  • Pharmacies & Drugstores
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online Platforms
  • Other Distribution Channels

End Users Covered:

  • Teenagers
  • Adults (Millennials, Gen X)
  • Eco-Conscious Consumers
  • Low-Income
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Sustainable Menstrual Care Products Market, By Product

  • 5.1 Introduction
  • 5.2 Menstrual Cups
  • 5.3 Period Panties
  • 5.4 Organic Pads
  • 5.5 Organic Tampons
  • 5.6 Other Products

6 Global Sustainable Menstrual Care Products Market, By Material

  • 6.1 Introduction
  • 6.2 Organic Cotton
  • 6.3 Bamboo & Plant-Based Fibers
  • 6.4 Biodegradable Plastics
  • 6.5 Recycled Materials
  • 6.6 Other Materials

7 Global Sustainable Menstrual Care Products Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Pharmacies & Drugstores
  • 7.3 Supermarkets & Hypermarkets
  • 7.4 Specialty Stores
  • 7.5 Online Platforms
  • 7.6 Other Distribution Channels

8 Global Sustainable Menstrual Care Products Market, By End User

  • 8.1 Introduction
  • 8.2 Teenagers
  • 8.3 Adults (Millennials, Gen X)
  • 8.4 Eco-Conscious Consumers
  • 8.5 Low-Income
  • 8.6 Other End Users

9 Global Sustainable Menstrual Care Products Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 DivaCup
  • 11.2 Mooncup
  • 11.3 Saalt
  • 11.4 OrganiCup
  • 11.5 Natracare
  • 11.6 Rael
  • 11.7 Cora
  • 11.8 Thinx
  • 11.9 Lunette
  • 11.10 Ruby Cup
  • 11.11 Lena Cup
  • 11.12 Heyday
  • 11.13 GladRags
  • 11.14 Saathi Pads
  • 11.15 Pee Safe

List of Tables

  • Table 1 Global Sustainable Menstrual Care Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Sustainable Menstrual Care Products Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Sustainable Menstrual Care Products Market Outlook, By Menstrual Cups (2024-2032) ($MN)
  • Table 4 Global Sustainable Menstrual Care Products Market Outlook, By Period Panties (2024-2032) ($MN)
  • Table 5 Global Sustainable Menstrual Care Products Market Outlook, By Organic Pads (2024-2032) ($MN)
  • Table 6 Global Sustainable Menstrual Care Products Market Outlook, By Organic Tampons (2024-2032) ($MN)
  • Table 7 Global Sustainable Menstrual Care Products Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 8 Global Sustainable Menstrual Care Products Market Outlook, By Material (2024-2032) ($MN)
  • Table 9 Global Sustainable Menstrual Care Products Market Outlook, By Organic Cotton (2024-2032) ($MN)
  • Table 10 Global Sustainable Menstrual Care Products Market Outlook, By Bamboo & Plant-Based Fibers (2024-2032) ($MN)
  • Table 11 Global Sustainable Menstrual Care Products Market Outlook, By Biodegradable Plastics (2024-2032) ($MN)
  • Table 12 Global Sustainable Menstrual Care Products Market Outlook, By Recycled Materials (2024-2032) ($MN)
  • Table 13 Global Sustainable Menstrual Care Products Market Outlook, By Other Materials (2024-2032) ($MN)
  • Table 14 Global Sustainable Menstrual Care Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 15 Global Sustainable Menstrual Care Products Market Outlook, By Pharmacies & Drugstores (2024-2032) ($MN)
  • Table 16 Global Sustainable Menstrual Care Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 17 Global Sustainable Menstrual Care Products Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 18 Global Sustainable Menstrual Care Products Market Outlook, By Online Platforms (2024-2032) ($MN)
  • Table 19 Global Sustainable Menstrual Care Products Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 20 Global Sustainable Menstrual Care Products Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Sustainable Menstrual Care Products Market Outlook, By Teenagers (2024-2032) ($MN)
  • Table 22 Global Sustainable Menstrual Care Products Market Outlook, By Adults (Millennials, Gen X) (2024-2032) ($MN)
  • Table 23 Global Sustainable Menstrual Care Products Market Outlook, By Eco-Conscious Consumers (2024-2032) ($MN)
  • Table 24 Global Sustainable Menstrual Care Products Market Outlook, By Low-Income (2024-2032) ($MN)
  • Table 25 Global Sustainable Menstrual Care Products Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.